Search Account Manager
About Heather Elder
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
I can write my name in Japanese.
What does your day job entail?
My main role focuses on the day to day running of our portfolio of clients. I focus mainly on the strategy and ensuring we are aligned with clients on their business goals. I also have a team that I help with their progression – training, coaching and discussing our latest Netflix binges.
What areas of digital marketing do you specialise in?
PPC and SEO
Why Sleeping Giant Media?
I love the way we are all so empowered to flourish. The opportunities we are given – regular training, feedback sessions, industry events etc. The transparency – I feel really invested in the business because we all understand where we are at as a business. unlimited holiday & trips abroad, and not to mention the epic parties are an added bonus!
What’s your favourite part of working at Sleeping Giant Media?
As cheesy as it sounds, but it’s the people. We are a great team. I also love our office space.
What’s one of your favourite campaigns or accounts you’ve worked on?
I would have to say working on the Merlin accounts with Holiday Extras, we got to work with such varied budgets which gave us opportunities to try out so many different things in PPC that we wouldn’t normally do.
What about digital inspires you the most?
How rapidly things change and evolve. I’ve been at Sleeping Giant Media almost ten years now and I feel like every day I learn something new. No day is the same, and that keeps me driven and motivated.
What’s your favourite marketing platform and why?
Google Ads for sure. Such a great platform for getting in front of potential clients.
Name a random fact about yourself…
I have a phobia of cucumbers and almost cried in front of a meeting with Google because cucumber was on my plate.