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Everything you Need to Know About the March Core Update

We knew it wouldn’t be long before Google released their first core update of 2024 and, unsurprisingly, it’s been a big one. In March’s core update, Google has continued their focus on reducing low-quality, unoriginal content, introducing new...

Emerging Strategies in Luxury Goods Marketing

Millennials and Gen-Z have recently been reported reflecting that “prioritising experiences over material possessions is important to their personal life." When considering how these age groups are expected to account for 75% of luxury goods buyers...

How to Grow Your Digital Prestige With Social Media

Louis Vuitton currently reigns supreme among the luxury goods brands on social media, with a cross-channel following of 102M (Feb 2024) and an average cross-channel engagement of 66.7k per post. From their brand collaboration with sensational K-pop...

The What, How, Why of Hreflang Tags

In international SEO, hreflang tags are something that often cause a lot of confusion. They can be difficult to get right, but doing so can really help your multilingual SEO efforts. You can use them to target different languages, countries, or even...

A Marketer’s Guide to AI-Generated Content

Did you know that 48% of marketers now use AI to assist them with content generation — and a further 10% plan on using it in the future? Since generative AI tools such as ChatGPT made their debut a little over a year ago, they have well and truly...

The Key Changes Taking Place in the Paid Media Space

It’s been a busy couple of months for the Paid media space, and in turn, digital marketers. From Google policy updates to advert automation and new advertising partnerships between search engines and social media platforms, there’s a lot of changes...

A Guide to Google’s Recent Updates: From AI to Cache Links

The start of 2024 was relatively quiet with no core algorithm updates jumping out of the woodwork, but that doesn’t mean Google hasn’t been busy. On the contrary, Google has been making small changes here and there to enhance its tools and products...

Adapting to a Cookieless Future: Strategies for Marketers

The cookie landscape is increasingly changing. Third-party cookies will be all but disabled by the end of the year, while Google is implementing new changes, such as the Privacy Sandbox and consent mode v2. What do these changes mean for marketers...

Our Top AI Tools for Digital Marketers in 2024 (so far…)

I need this thing done. Can it be done faster? Ah, we need it faster than that. Sounds familiar right? Words that Marketers and Creatives alike have heard over and over again. With the rise in popularity (and success) of content marketing, there is...

Social Media 2024: Centring the Spotlight on Audience Engagement

Social media trends are constantly evolving and changing, and it’s no different for audience engagement. The ways in which businesses engage with and tailor their content to audiences has developed over time. So, what better way to start 2024 than to...

The Microsoft & Netflix Partnership: A New Advertising Dream Team?

In 2022, Netflix announced an advertising and sales partnership with Microsoft following the introduction of their new tiered subscription plan. At the time, Netflix said, “Microsoft has the proven ability to support all our advertising needs as we...

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