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The Dos & Don’ts of AI in Content Marketing


Consider this webinar your field guide to the AI content landscape, marking the potholes to avoid and the shortcuts to success. Whether you’re drafting your first AI-assisted piece, getting inspiration, or looking to refine your approach to using AI in content marketing, we’ve got the insights you need.

What You Will Learn 💡

Join our next Digital Skills Workshop, where our Junior Creative Lead, Kitty, will flip the script on traditional AI discussions, showing you what not to do when it comes to harnessing AI for content marketing. This session is a must-attend for content writers and creators at all levels who want to make the most of AI’s power without sacrificing quality, accuracy, and all-important authenticity.


The Agenda:

  • Google’s Latest AI Guidelines: Unpack Google’s newest advice on AI in content creation, complete with real-life examples to guide your strategy.
  • Practical AI Applications: Explore hands-on uses of AI in content marketing that can revolutionise your content strategy.
  • Avoiding Common Pitfalls: Learn the major no-no’s of AI content creation, including quality compromises and how to evade them.
  • Detecting AI in Content: Gain detective skills to identify AI-generated titles and content, sharpening your critical eye for AI use in marketing.
  • Maintaining Human Oversight: Understand the foundational importance of human input to ensure content doesn’t just sound authentic but resonates with real human emotion and maintains your brand’s unique voice.


Watch on demand:

How to build a custom tone of voice checker resource:

Download the slides on The dos and don’ts of AI in content marketing!

Our Speaker

Tiffany Fowler Senior account manager smiling

Kitty Bushell

Creative Lead, Sleeping Giant Media

As Creative Lead at Sleeping Giant Media, Kitty has nearly 3 years of agency experience in content creation, ideation, and strategy under her belt as well as an established education in English Literature — making her quite the wordsmith.
When Kitty isn’t writing blogs or editing website content and whitepapers, you can find her heading up our PR service offering, grappling with the latest AI advancements, or promoting sustainability across the business as an environmental pioneer.

While you’re here, why not check out our previous events?


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