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19th March 2024 at 10:00 am

Explore Google’s Consent Mode v2; essential for websites using Google analytics or advertising within strict privacy jurisdictions (EU, EEA, UK). This session offers a clear roadmap for understanding, implementing, and leveraging Consent Mode v2.

What You Will Learn 💡

Jump into the world of Consent Mode v2 with Chris, our Associate Director of Data & Insights and digital guru who speaks human, not just code. This entry-level webinar is designed for everyone – yes, even if the mere mention of ‘data’ usually has you running for the hills. If your business has a website (which, let’s face it, is every business these days), this session is a must-attend.

We’ll slice through the technical babble, focusing on what Consent Mode v2 really means for you and why ignoring it could be the equivalent of turning off the lights in your digital storefront. No prior knowledge required, just bring your curiosity and leave with a clear understanding of how to stay ahead in the digital privacy game.


The Agenda:

🌐 Why Google Introduced Consent Mode: The push towards enhanced digital privacy.

🔍 Features and Benefits of Consent Mode: A concise overview of its impact on your site.

🛠 Steps to Implementing Consent Mode:

    • Selecting a CMP: How to pick the right Consent Management Platform.
    • Consent Banner Customisation: Effective user communication tips.
    • Integration and Compliance: Ensuring your website meets compliance standards.
    • Testing: Confirming your setup works perfectly.

🏆 Compliance as an Advantage: Transform legal requirements into a competitive edge, ensuring your website is a leader in privacy.


Key Takeaways:

📘 Relevance of Consent Mode v2: Understand its importance and applicability to your site.

Deadline Implications: Don’t leave it too late!

👍 Simplifying New Consent States: Breakdown of the new consent states.

🗨 Non-Techy Compliance Steps: Straightforward, actionable advice.

🌟 Building Trust: Consent Mode v2 as a tool for enhancing user trust, not just compliance.

Watch on demand:

Our Speaker

Tiffany Fowler Senior account manager smiling

Chris Hirlemann

Associate Director of Data & Insights, Sleeping Giant Media

Working with us since 2011, Chris has seen his fair share of digital changes and has kept us at the forefront of data-based innovation for over a decade.
Chris specialises in tag management, Conversion Rate Optimisation (CRO), Paid Search & Paid Social and spends his time helping businesses in all sectors make sure that they’ve got the best possible data to make informed decisions for the future of their online efforts.

While you’re here, why not check out our previous events?


GA4 & Beyond: Preparing your Marketing Team for the future of Data & Insight

Chris Hirlemann (Head of Data) and Luke Quilter (CEO) will have an open and honest conversation about GA4, its benefits, and how you can prepare your marketing team for the future of data and insight. 


GA4: Why doesn’t my data match?

Universal Analytics will be replaced by GA4 on July 1, 2023, which promises to offer several improvements to the data model. However, understanding GA4 can be a bit complicated. Join our virtual event where we will be discussing all the details about GA4 and its implications for your website’s traffic and engagement.


How to Develop Digital Skills within your Marketing Team

In such a noisy world, the old adage of “build it and they’ll come” no longer really applies – You have to build it and find them. So your marketing is at the heart of your business – their strategy can determine whether you sink or soar.

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