Increase in Revenue: Case Studies

Supporting growth for Saga Personal Finance

Approach

Working with the Saga Personal Finance in-house marketing and technical teams, our goal was to support the growth of the finance rankings, alongside subsequent SEO performance and overall ROI.

Focusing on technical on-page SEO and content optimisation, our aim was to drive impact over a relatively short project timeline – helping the team to see impact quickly.

Results

As a result, we saw significant year-on-year traffic and revenue growth driven by keyword increases across the project period. On top of this, organic web visitors increase by 251% year on year, with a +568% increase in year-on-year revenue.

Boosting revenue for Hopes Grove Nurseries

Approach

Hopes Grove Nurseries did have an existing PPC account created by a consultant, however it was quite basic – and was generating a lot of unnecessary spend. We completely restructured the account and optimised its profitability, moving the client towards their ultimate goal – which was always revenue and investing capital, with a view to multiplying it.

With such a large inventory & range of products, it was important to ensure the PPC account was capturing every eventuality to begin with. The data this generated was then used to streamline the account, and optimise for queries and products which were selling well – and for a lower cost.

Results

Hopes Grove Nurseries saw incredible performance from our campaigns, including a 287% increase in conversion rate, and a +1077% increase in products sold. All of this culminated in a 568% increase in revenue – a huge win for the client.

Aligning channels to see results for Muck Boots

Approach

We took an holistic approach by aligning our social activity with PPC and SEO channels for a more cohesive end-to-end purchase journey for Muck Boots customers. Each stage of the funnel was carefully considered, from leveraging evergreen web content to refining key audiences and themes, all combined together to achieve our ROAS goals.

Results

Social performance for this client has gone from strength to strength, with some great month-on-month results including a 259.2% increase in impressions, and a 221% increase in reach.

We also saw a 839% increase in month-on-month purchases, and a 928% increase in month-on-month revenue. This was supported by a 34% increase in month-on-month ROAS.

Skyrocketing results for Guide Dogs

Approach

Guide Dogs For The Blind had some challenges with their paid accounts over the past couple of years, so they approached Sleeping Giant Media for help running and managing their Online Shop’s PPC performance.

The goal was to maximise revenue and improve ROAS as much as possible, through Google Shopping Campaigns. The key was to ensure a strong account build and make use of automated bidding strategies. We also increased the target ROAS strategically each week, to match current ROAS performance.

Results

Within the first 30 days at SGM, ROAS soared to 306% – and within the first 45 days, it increased to 365% overall. We also saw a 10,806% increase in impressions, a 192% increase in transactional conversions, and a whopping 4027% increase in revenue.