Goal Completions: Case Studies

Boosting SEO goal completions for Clive Emson

Approach

Clive Emson (land and property auctioneers) had to pivot to online auctions during the COVID-19 pandemic — no mean feat! We supported them in making this change without losing out by leveraging PPC and SEO to drive online auction sign-ups.

Our shared aim was to grow the reach and engagement with new audiences that were comfortable with the prospect of online auctions, while also helping to educate and inform their existing audience.

Results

As a result of our PPC and SEO efforts, Clive Emson saw a significant year-on-year organic traffic increase, with 62% more new site users. As for PPC, we were also able to increase their online auction event sign-ups and attendance — with a 62% YOY increase in PPC goal completions.

Increasing brand awareness for Catchpole & Rye

Approach

We worked with Catchpole & Rye – renowned manufacturers of luxury bathroom products – to build reach and brand awareness. We wanted to boost visits from relevant users and, ultimately, increase leads for their high-end, bespoke bathroom sanitaryware.

The success of our strategy for Catchpole & Rye arose from a truly integrated approach. Our work was holistic, considering all stages of the funnel — from Display, through to Search, and then Remarketing.

Results

Catchpole & Rye saw a consistent incremental month-on-month growth from 2016 through to 2020 as a result of our multichannel, cross-funnel strategy.

All traffic increased by 170%, leading to an uplift in brand awareness and relevant leads.

Skyrocketing leads & goal completions for Perfectly Green

Approach

Established in 2007, Perfectly Green is a leading UK supplier of artificial grass. When our partnership began, we agreed that we wanted to focus on single user installations and re-sellers, with commercially-targeted content to drive commercial, end-user, and re-seller leads.

For one, we worked with Perfectly Green to expand their website content — particularly relating to their local offering.

They had a new website built in July of 2015, and we helped with the transition and migration to ultimately achieve over 98% year-on-year growth when comparing March 2015-2016.

Results

Our content and migration strategy for Perfectly Green saw a 114% increase in new organic visitors to their website and a 158% year-on-year increase in direct traffic.

As always, our satisfaction is our clients’ — so we were chuffed to hear that Perfectly Green were as happy to be working with us as we were with them.

“We’re very happy to be working with such an honest and dedicated company.”

Stuart Hedgecock, Sales Director

Driving PPC goal completions for Visit Kent

Approach

Sleeping Giant Media worked with the well-renowned Visit Kent to drive awareness for their “Kent’s Bigger Weekend” — a new and improved version of their beloved Big Weekend. The key aim was to increase signup conversions.

Using existing audience data, we built targeted PPC and Facebook campaigns to target relevant audiences in Kent, Essex, and East Sussex.

Via the meta platform, we used Facebook and Instagram to drive awareness and conversions. Our Paid Search approach involved honing in on relevant keywords targeting those searching for days out in the future. As for Display, we leveraged ads on relevant sites to catch potential audiences at the right time and in the right frame of mind.

Results

All of this resulted in 54,222 new users, 128K impressions, 652 direct conversions, and 837 assisted conversions — aka, big wins. Visit Kent’s Bigger Weekend has been a roaring success and continues to take place every year.