Brand Guidelines & Resources

Below are the building blocks for our brand. These guidelines and resources are to be used when representing our brand because we all know the pain when someone Google’s your company name and ‘logo’ and then somehow chooses the wrong one! However, all uses of such materials should be approved by us.

Brand Guidelines & Resources

Below are the building blocks for our brand. These guidelines and resources are to be used when representing our brand because we all know the pain when someone Google’s your company name and ‘logo’ and then somehow chooses the wrong one! However, all uses of such materials should be approved by us.

The Sleeping Giant Media Logo

Light Logo

Download here

Dark Logo

Download here

Monochrome Logo

Download here

DO NOT USE:

Using The Sleeping Giant Media Logo

Logo Safe Space

The Sleeping Giant Media logo always needs safe space that is free of imagery and text surrounding it. Use half the icon’s width to determine the minimum amount of safe space that should surround the logo.

If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-width of the G ‘arm’.

Minimum Height

The word \’Sleeping Giant Media\’ should always be easy to read. So in digital content the logo should never appear smaller than 24 dp in height.

The minimum size for applying the logo in print is 0.125 inches/3.1 mm in height.

How NOT to use the logo

The Sleeping Giant Media logo is a symbol people recognise, so it should never be altered unless part of a larger campaign as guided by Brand and Marketing.

Here are a few examples of what not to do with the logo.

Don’t

Change the colour
Add drop shadows
Auto align SGM font
Change the shape
Use different fonts
Warp or distort the logo
Use logo in phrase

Using the logo on solid backgrounds

These examples show the correct application of the Sleeping Giant Media logo on different solid backgrounds. The light full-colour logo should be used on a background that’s lighter than 20% grey. The white full-colour logo should be used on a background that’s darker than 50% grey.

Using the logo on photo backgrounds

Use the white logo on dark images, images with lots of colour variants or dark opacities. Use the full colour logo on light photos, or with light opacity fades.

The Sleeping Giant Media Icon

The icon does not take the place of the Sleeping Giant Media logo. It is used for merchandise and certain branding situations. It is used as a background mask on slide decks and other brand collateral.

Light Logo

Download here

Mid Logo

Download here

Dark Logo

Download here

The Sleeping Giant Media Colours

These are the colour codes for digital and printing application.

Purple

#7F5FCE

CMYK: 61.70.0.0

Pink

#EC008C

CMYK: 3.94.0.0

Grey

#6D6E71

CMYK: 55.44.41.27

Dark Purple

#270D51

CMYK: 96.100.29.38

Any questions or queries surrounding the use of our brand should be directed to the Brand & Marketing Department: danny.w@sleepinggiantmedia.co.uk

If in doubt, get in touch and please link back to our website where possible.

hello@sleepinggiantmedia.co.uk | 01303 240715

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