Awaken Education Webinar

Increasing Admissions in 2024

2024 is set to be another challenging and changeable year for Independent Schools. Despite this ever-changing landscape, there are ways to stay ahead of the curve.

Join us for a fireside chat with our CEO and an industry expert to hear about the challenges and possible solutions to navigate 2024.

From recruitment challenges to marketing strategies, we’ll explore actionable insights to empower marketing teams and drive results in the competitive education sector.


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Session Agenda


  • Recruitment challenges in the private education sector including the possible changes to VAT, the cost of living and changing birth rates
  • Upskilling your marketing team from request takers to strategic partners
  • Differentiation strategies in a crowded market
  • AI in Digital Marketing – uses, safeguards and pitfalls
  • Can TikTok help with Student recruitment?
  • Modernise the Marketing Mindset: Commercially focused strategies
  • How to get the most from your team and your budget
  • Engaging and building awareness at the local level
  • Effective strategies for growth

meet the team


Luke Quilter CEO of sleeping giant media, smiling

Luke Quilter

Co-Founder & CEO, Sleeping Giant Media

With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay per click advertising, social media, and business start-ups.

Luke Quilter CEO of sleeping giant media, smiling

Christina Adamopoulou

Head of Marketing and Communications, TASIS England

As a seasoned marketing leader with a profound focus on the private education sector, Christina brings a wealth of experience in crafting and executing marketing strategies tailored to B2B and B2C dynamics in Independent Schools. Her expertise extends to digital marketing, brand development, and enhancing student and parent experiences.

Luke Quilter CEO of sleeping giant media, smiling

Lauren Hearnden

Lead Account Strategist, Sleeping Giant Media

As a Lead Account Manager, Lauren specialises in strategy and account management, working with our delivery teams to develop tactics in line with each client’s objectives, and collaborating to provide a holistic approach to digital marketing.


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