Anchor text… what is it (psst, it hasn’t got anything to do with sailors or ships)? Anchor text is the clickable text that you see in a link. It’s everywhere! It’s important that the text used in anchor text is relevant – that means if you’re writing a call-to-action about social media services, you can’t link to a page about making pasta!
The keywords in anchor text are used by search engines as signals that assess a page’s topic, so it’s imperative that these are done correctly. Find out how to write your own anchor text to improve your site’s ranking as well learning about naked links in our GIANT Thursday video below!