PPC is not easy to master. That being said it is possible to get started if you are just looking to experiment with it. Here are a few tips to get you started. If you have any questions or want to take your PPC accounts to the next level, please don’t hesitate to get in touch.
Separate out high performing keywords into their own Adgroups with targeted Advariations.
Separate Content and Search campaigns for better targeting.
Use unique/themed destination Url’s to improve the user experience and reduce bounce rates.
Use Adwords as an A/B testing platform to continuously test and improve Advariations.
Low budgets? Have you considered Long Tail keyword lists?
Brand campaigns, use PPC to effectively increase your Brands ad exposure on Brand related terms.
Use Negative Keywords to improve the quality of traffic you are directing to your site.
Use Broad, Phrase and Exact match types to hone the performance of your Keyword lists.
Use adscheduling to maximise the effectiveness of a limited budget.
Have you considered Yahoo! or MSN?
All the best, Sleeping Giant Media