It looks like Google have taken the next step when it comes to helping search marketing companies and companies manage their PPC accounts. The latest announcement from Google is that they are introducing a bid management tool which will work in conjunction with their conversion tracking tools. Essentially the system will work out which keywords are most likely to convert. Google claim that this is unique in that they are the only ones who can take Geo location, browser and other user information into the equation when determining the optimum bid for the terms.
From our point of view at Sleeping Giant Media it is something we are quite keen to investigate in more detail, however there is always concern over the accuracy of the conversion tags and tracking capability of adwords generally. Our question is, “Would you trust Google’s tools enough to make the right bidding decisions?”
As always let us hear your thoughts on the matter.

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