In the second in our series of 13 Google+ videos, Luke explains what benefits Google+ offers business over and above other social networks:

Here’s a summary of the video below if you prefer:

Technical benefits of Google Plus for businesses

Google+ has some excellent benefits from a business perspective. Now Google aren’t advertising this too much, but they reward you for being proactive on their social network. The more active you are on Google+, the better results you can get in Google’s search engine result pages, in the way of Authorship, images, latest post, and so on.

User experience benefits of Google Plus

  • Google+ is also a great choice of platform for sharing images. They offer some really cool and easy to use image editing tools, such as adding text to create memes.
  • It’s an ideal network for posting regular updates and setting up events.
  • You can easily filter whom you share content with using Circles, meaning your content can be highly targeted.

Google+ have some really funky functionality that some of the other social networks don’t have, so there is a really good opportunity for businesses to explore those and talk to their customers in different ways, which they couldn’t possibly do on other social networks.

We welcome your feedback and would love to hear your views of Google+. Please leave us a comment below.