Optimising ROI in your digital strategy

Learning Objectives:

• Understand the purpose of your company website and digital presence.
• Strategizing through defining your consumers and their likely online behaviour.
• Managing the business performance through better understanding the future of website and digital optimisation.

Overview:

In a cyclical environment where everyone has a website because everyone else has one, we want to dig deeper and explore the true purpose of your business’ website to help focus your efforts and drive ROI.

In order to drive digital performance, there are some key metrics and techniques to understand. The session will look at these, in order to help you coach your management team on what they need to do next.

By exploring your consumer base, their drivers and motivators, we will pinpoint key areas of interaction to define the purpose of your digital marketing strategy. This, in turn, will allow you to identify areas of development.

Ultimately, to get ahead of the curve you need to know where it is going. To help drive performance into the future, we will explore what areas are just hype and what new areas are the ones to watch.

Action points:

• Analyse the purpose of your website.
• Understand what impact digital channels can have on your brand, and how to optimise them to meet your performance criteria
• Explore the impact that offline and external factors have on digital performance
• Establish a process of defining and understanding your consumers and their online habits. Your consumers and their activities are key to all business activity
• Develop a strategy to align the website and digital marketing activities to meet the consumers during the moments that matter

When everyone’s world turned upside down, the world of digital marketing did too – but it was possible to regain your footing and we’re confident should a second spike appear, or further crises arise, you can nail your digital.

In this talk, we identify the opportunities there were and could be for businesses during a crisis using the power of digital. Across four sections, we look at how marketing strategies need to adapt to change, how data and digital informs the future of your business, and how motivating teams and clients through change is a must.

All of this aligns the marketing funnel with the Kübler-Ross change curve to explain how to always think one step ahead. Managing your digital during a massive change can be achieved, and we’ll show you how.

Available as a 90-minute virtual talk.

The new world has seen a real uptake in the power of content marketing and in particular thought leadership, for businesses and personal accounts alike. Content marketing has always been a very powerful driver for brand awareness and loyalty, and now, through the power of digital content can be a great way to increase your audience and support the inbound process.

Content is SO much more than just the piece of creative you or your business posts on social media. It is the information that is viewed by the world that builds up an impression of what you do and how well you do it.

It’s not just content, for content’s sake either because content can help you drive real business objectives and can help support actual lead gen activity. We will discuss real-life case studies involving businesses like yours and make sure your group is up to date with the latest trends.

This talk will explore the dos don’t, the whys and hows and everything in between to help you be the business you need to be in the new world. We will look at the ‘how’ and understand how technology and production can be achieved within a business of any scale, Exploring methodologies to improve the efficiency of content production like the Content Pyramid. Observing ideal team structures and even the use of outside help.

This interactive workshop will have delegates participating, getting creative and will include live follow-along demonstrations as we build content from scratch in front of their very eyes.

Business pages are one of the most underrated elements of Linkedin, with many choosing to focus their attention purely on personal brand. What everyone is failing to realise is that if you can ‘anchor’ personal into the brand of your business then it can do great things for your overall business page performance.

In this practical virtual workshop, we will learn why and how business pages and personal pages should live in perfect harmony for the best of your marketing. How and which focus should be directed to the business pages and what the strategy could be to achieve different goals.

In order to regain the value of its employees business should be actively strategizing marketing activity to take advantage of this unique opportunity. Word of mouth has always been a very powerful marketing tool, make sure you have a business presence when someone comes looking.