presents an exclusive In-Person Event

The Journey to

Digital Excellence

Navigating AI & the Future of Travel & Tourism

october 3rd 2024 | 9AM – 11:30AM GMT | Everyman cinema – Borough Yards

Join us as we explore how AI is revolutionising industry standards and deepening connections between travel brands and customers.

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WHY ATTEND THE JOURNEY TO DIGITAL EXCELLENCE?

We know that the future of travel and tourism lies in creating deeper, more personalised connections with customers… so how do we get there?

We’re bringing together the brightest minds in the industry for an exclusive, invite-only event designed to explore how AI and data-driven strategies are transforming the way we engage with travellers.

Learn how to optimise your content for Google’s AI Search Overviews, AI-driven indexing and search results, and understand the evolving landscape of entity-based SEO.

With expert insights and real-world examples, you’ll gain the knowledge to stay ahead of the curve and ensure your digital strategy is future-proof. Secure your spot today!

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Meet the panel

Rebecca Elliott, Titan Travel – SAGA Group

Experienced and passionate SEO Manager at Saga Group

Scott Le Roi, Pogo

CEO & Founder of a Revolutionary Travel Tech Company

Tom Mcgarry, holiday extras

AI Visionary, Head of Business Development

Luke Quilter, Sleeping Giant Media

Co-founder and CEO

Ben Abbott, Sleeping Giant Media

Our charismatic host and AI enthusiast

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WHAT’S UP FOR DEBATE?

HOW IS AI AFFECTING DIGITAL MARKETING IN THE TRAVEL INDUSTRY?

AI is revolutionising how travel brands engage with their customers by delivering smarter, data-driven marketing solutions.

From predictive analytics to automated content creation, AI is enabling hyper-targeted campaigns that resonate on a personal level.

Explore how leading brands are leveraging AI to boost engagement, optimise digital strategies, and stay competitive in an increasingly tech-driven landscape.

HYPER Personalisation WITH AI FOR TRAVEL CAMPAIGNS

In a world where consumers expect tailored experiences, AI is at the forefront of delivering hyper-personalised content that builds stronger relationships.

This session will dive into how AI can help travel brands create bespoke journeys for each customer, using data to anticipate needs and deliver the right message at the right time.

Discover the tools and tactics that are redefining personalisation and driving higher customer satisfaction.

Developing deeper connections with your customers

Building lasting customer loyalty goes beyond great service—it’s about creating meaningful, emotional connections.

Our panel will discuss strategies for fostering deeper relationships with your customers, from leveraging AI-driven insights to enhancing the customer journey at every touchpoint.

Learn how to turn one-time travelers into lifelong brand advocates by focusing on value, trust, and personalised engagement.

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Agenda

08:30AM – 09:30AM

Arrival, networking and breakfast

09:30AM – 09:35AM

keynote address: Setting the scene and entity seo

09:35AM – 10:30AM

Panel 1: The future of digital marketing in Travel and Tourism and developing deeper connections through hyper-personalisation with live Q&A

10:30AM – 11:00AM

Panel 2: AI Powered Partnerships – travel and agency alignment with Live Q&A

11:00AM – 11:30AM

refreshments and networking

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The Giant Guide to Entities & AI Overviews (Search Generative Experience)

Learn how these powerful new technologies are transforming the way people search and how you can use them to improve your digital marketing campaigns.

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