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Increasing Admissions in 2024: An Expert Guide

Increasing Admissions in 2024: An Expert Guide

2024 is set to be another challenging and changeable year for independent schools. But, don’t worry, there are plenty of ways to stay ahead of the curve — namely, by leveraging strategy and insight to your advantage. In our latest webinar, CEO, Luke...

Staying Compliant: What You Need to Know About Consent Mode v2

Staying Compliant: What You Need to Know About Consent Mode v2

We know Google likes to keep us on our toes and the beginning of 2024 is no different. Whilst the last half of 2023 saw multiple core algorithm updates, Google’s focus has, at least for now, turned to privacy and data protection. Businesses and...

Beyond the Brochure: Your Organisation’s Online Presence

Beyond the Brochure: Your Organisation’s Online Presence

Nowadays, getting in front of the right audience is so much more than just advertising and canvassing. How audiences feel about your organisation’s brand extends so much further than your official brochure. While physical advertising materials are...

A Guide to the November 2023 Core Update

A Guide to the November 2023 Core Update

The month of November was a very busy one for SEO last year, notably due to the latest developments in the Google search algorithm. Building on a substantial core update in October, which centred on improving search results and minimising the...

Navigating Digital Marketing in the Independent Schools Sector

Navigating Digital Marketing in the Independent Schools Sector

Today’s digital landscape is almost as competitive as exam results tables. From different in-platform options for social media to ever-changing best practices for paid and creative campaigns, being top-of-the-class can seem like an impossible task....

The Meta & Amazon Alliance: A New Era for E-commerce?

The Meta & Amazon Alliance: A New Era for E-commerce?

The e-commerce landscape is always throwing out new changes — and it looks like it won’t be slowing down any time soon. Not only is a brand new advertising conversion process being introduced by Meta, but they have also partnered with Amazon too in...

A Guide to Google’s Algorithm Updates in 2023

A Guide to Google’s Algorithm Updates in 2023

As we reflect on 2023, it seems that it truly has been the year of the algorithm update. From the Product Reviews Update in February to the November Core Update, Google has kept us on our toes throughout — and it has certainly felt like a struggle to...

2024 Digital Marketing Trends To Watch

2024 Digital Marketing Trends To Watch

Digital continues to present both challenges and opportunities for businesses striving to stay ahead in their marketing efforts — and 2023 certainly was no exception. From the increased integration of AI into platforms and tools to shifts in consumer...

Google Announce Mobile-First Indexing is Complete

Google Announce Mobile-First Indexing is Complete

Is your site mobile-friendly? On the 31st of October 2023, Google announced that it had completed the switch to mobile-first indexing after almost 7 years. Back in November 2016, Google released a blog post discussing its decision to begin...

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