How To Stand Out At Marketing Events

when you’re looking to exhibit at an event to showcase your business, you’ll want to go armed with a campaign to help you achieve your objectives; whether that’s brand awareness, lead generation, database increase or more. Here, we’re going to share our advice, and provide you with a downloadable top seven creative ideas for standing out at events…

How To Stand Out At Marketing Events

when you’re looking to exhibit at an event to showcase your business, you’ll want to go armed with a campaign to help you achieve your objectives; whether that’s brand awareness, lead generation, database increase or more. Here, we’re going to share our advice, and provide you with a downloadable top seven creative ideas for standing out at events…

Marketing events. There are a LOT of them out there and let’s be honest, most of us are selling the exact same thing to the same ol’ bunch of people!

When all so tightly packed in an exhibition hall like the Excel Centre in London, you want to do anything you can to stand out from the rest. Gone are the days of a fold-up picnic table, two roller banners and a branded table cloth pimping out your shell scheme stands… 

It’s not just vanity for vanities sake either, having a standout, well-designed stand, presence and trade show strategy can be a part of the wider campaign you’re looking to run at the expo. Whether you’re looking to work towards brand awareness, lead generation, database increase or more…

Fill in the form on this page to download a list of seven things you can do to stand out at the next show you exhibit at. We’ll be looking at things like marketing pre and post-event, stepping up your swag/merchandise game, and making your stand design as awesome as possible.

You might be thinking, why do I need to stand out, surely if the right person is interested they’ll find me anyway?

Well, think back to the last marketing expo you went to, we bet you saw lots of stands with fancy lighting, some nice armchairs, maybe even a vending machine attached to it… but do you actually remember who they are or what they do?

Or maybe you know you saw someone absolutely dominate the event hashtag because you were annoyed they beat you to the top spot… but sorry, what were they chatting about?

Making an impression is the thing that’ll make you stand out. This could be, just hypothetically… a competition where you give away £10,000 worth of services, or maybe you’re the only one in the entire event hall that’s put up branded graphics on the outside of their masterclass.

When that potential future customer is at the event, they might not be ready to convert and are just doing their research. If your general presence stands out to them those so many weeks later when they’re back in the office looking to make that final decision, then you’ve nailed it.

But this stuff isn’t as easy as whacking your logo and services in large format in the middle of everything that stands…  So go on, download our advice for standing out successfully at events!

Marketing events. There are a LOT of them out there and let’s be honest, most of us are selling the exact same thing to the same ol’ bunch of people!

When all so tightly packed in an exhibition hall like the Excel Centre in London, you want to do anything you can to stand out from the rest. Gone are the days of a fold-up picnic table, two roller banners and a branded table cloth pimping out your shell scheme stands… 

It’s not just vanity for vanities sake either, having a standout, well-designed stand, presence and trade show strategy can be a part of the wider campaign you’re looking to run at the expo. Whether you’re looking to work towards brand awareness, lead generation, database increase or more…

Fill in the form on this page to download a list of seven things you can do to stand out at the next show you exhibit at. We’ll be looking at things like marketing pre and post-event, stepping up your swag/merchandise game, and making your stand design as awesome as possible.

You might be thinking, why do I need to stand out, surely if the right person is interested they’ll find me anyway?

Well, think back to the last marketing expo you went to, we bet you saw lots of stands with fancy lighting, some nice armchairs, maybe even a vending machine attached to it… but do you actually remember who they are or what they do?

Or maybe you know you saw someone absolutely dominate the event hashtag because you were annoyed they beat you to the top spot… but sorry, what were they chatting about?

Making an impression is the thing that’ll make you stand out. This could be, just hypothetically… a competition where you give away £10,000 worth of services, or maybe you’re the only one in the entire event hall that’s put up branded graphics on the outside of their masterclass.

When that potential future customer is at the event, they might not be ready to convert and are just doing their research. If your general presence stands out to them those so many weeks later when they’re back in the office looking to make that final decision, then you’ve nailed it.

But this stuff isn’t as easy as whacking your logo and services in large format in the middle of everything that stands…  So go on, download our advice for standing out successfully at events!

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