How Signet boosted online visibility & engagement with Sleeping Giant Media.
PROTECT YOUR TRAFFIC WITH A ROBUST MIGRATION PROCESS
As an experienced SEO website migration agency, our team has helped hundreds of businesses transition to a new site, ranging from small website changes to large-scale platform shifts.
We bring a full SEO-lead migration process from start to finish, managing everything from preventing a sudden loss of organic search traffic to ensuring key pages aren’t missed for indexing by Google.
HOW DO OUR WEBSITE MIGRATION SERVICES WORK?
Whether you’re moving to a new content management system, undergoing a domain change, making major changes to your site navigation, or executing a website migration, we can help by:
- Strategising the best migration process for your business
- Carrying out extensive pre-migration checks on your proposed new site
- Migrating your business’ existing website to a new one
- Collaborating with your developers to ensure a seamless transition
- Populating your new website with SEO-optimised content
- Driving relevant traffic to your new website with our SEO and PPC services
- Conducting post-migration checks of your website’s performance
PROTECT YOUR TRAFFIC WITH A ROBUST MIGRATION PROCESS
As an experienced SEO website migration agency, our team has helped hundreds of businesses transition to a new site, ranging from small website changes to large-scale platform shifts.
We bring a full SEO-lead migration process from start to finish, managing everything from preventing a sudden loss of organic search traffic to ensuring key pages aren’t missed for indexing by Google.
HOW DO OUR WEBSITE MIGRATION SERVICES WORK?
Whether you’re moving to a new content management system, undergoing a domain change, making major changes to your site navigation, or executing a website migration, we can help by:
- Strategising the best migration process for your business
- Carrying out extensive pre-migration checks on your proposed new site
- Migrating your business’ existing website to a new one
- Collaborating with your developers to ensure a seamless transition
- Populating your new website with SEO-optimised content
- Driving relevant traffic to your new website with our SEO and PPC services
- Conducting post-migration checks of your website’s performance
OUR SEO SITE MIGRATION SERVICES
UNDERSTANDING YOUR BUSINESS
We’ll start by understanding you, your business, and its objectives. We’ll discuss your proposed new site with you and any core changes to be made as part of the website migration. Our team can also review your proposed site navigation structure if it’s changing and make recommendations based on SEO best practice.
BENCHMARKING
Whether you’re migrating your content to Wordpress or moving to a whole new domain, we will benchmark the performance of your current website. We’ll check the index status of all your existing webpages, analyse current traffic coming to your site, and report on your keyword rankings to identify the high-priority pages.
PRE-MIGRATION CHECKS
Our detailed pre-migration checklist will help ensure your website migration is as SEO-friendly as possible. We’ll look at a whole host of factors, such as canonical usage, page redirects on your current site, and any pages that you’re intending to remove as part of the site migration process. We’ll also carry out a content review to ensure on-page SEO elements are preserved.
MIGRATION DAY ACTIONS
On the day of the migration itself, our specialist SEO team will be on hand to help. We’ll run an in-depth series of checks, verifying everything from the site redirects, indexing, canonicals, and linking. We’ll test the new site’s meta data to ensure everything has migrated across correctly and check your sitemap and robots.txt files.
POST-MIGRATION ASSESSMENT
The checks continue once the changes are fully live to ensure the website migration has been as SEO-friendly as possible. Our post migration checks will monitor your website health on a daily basis to ensure there are no issues with either technical performance, site traffic or keyword ranking.
ONGOING SEO SUPPORT
Our SEO expertise doesn’t end with the finished website migration. We can provide a range of technical and on-page SEO support to continue to build on the success of your new site. These range from a full site technical SEO audit to identify new opportunities for technical optimisation to entity SEO and creation of structured data.
WHY WORK WITH US?
We provide a transparent process from end to end, with collaborative working between our strategic account team and your business.
Alongside a detailed strategy, we take a broad-scale view to consider a website migration’s impact across all channels.
Peace of mind that transitioning to a new site will have no negative impact on your business’ sales or current search engine rankings.
A reduction in impacted traffic post-migration.
CROSS SECTOR WEBSITE MIGRATION SUCCESS
We work with clients across a wide range of industries and sectors, each with their own needs. From higher education to healthcare services, we’ll have delivered website migrations for organisations in your sector.
Check out our case studies to see how we’ve delivered seamless website migrations for many different businesses.
How Boon Edam increased visibility & engagement with Sleeping Giant Media.
How Papillon Home Care grew awareness & engagement with Sleeping Giant Media.
How Mezzanine International boosted online visibility & engagement with Sleeping Giant Media.
How The Aspinall Foundation grew awareness and engagement with Sleeping Giant Media.
How Vegetarian Express boosted digital growth with Sleeping Giant Media.
How Towergate Insurance increased leads & market presence with Sleeping Giant Media.
How Dufaylite grew brand awareness & engagement with Sleeping Giant Media.
How Aquaread enhanced digital visibility & engagement with Sleeping Giant Media.
FAQ’s
What is a website migration service?
A website migration service is a professional service that covers the project management of large-scale changes to a website in order to ensure smooth transition and minimal impact on the website’s SEO performance.
Does website migration affect SEO?
Rankings, traffic, and conversions can all be adversely impacted by a website migration. This is why it is so important to benchmark your website, plan carefully, and run a series of checks before, during, and after migration.
What are the different types of website migration?
Migrations can consist of an overhaul of your website, a site redesign, changing your content management system, website consolidation, changing URL structures, or a domain change.
Will I lose my rankings after a website migration?
If carefully managed using a structured approach with all the necessary checks carried out before, during, and after migration, then the site migration process can have a minimal impact on your website’s ranking.
How long does a website migration take?
If you have a small site with a straightforward website design, then it can be possible to complete the entire migration process in just a few hours. However, if you’re migrating a larger website with a more complex design, the process can take a few weeks.