How Signet boosted online visibility & engagement with Sleeping Giant Media.
DIGITAL MARKETING TRAINING
AWAKEN YOUR PERFORMANCE POTENTIAL WITH TAILORED TRAINING SESSIONS
Empower your internal teams with tailored training sessions straight from our digital marketing experts. We’ve been innovating and delivering customised digital marketing training through our GIANT Campus for over 10 years. Each session is developed by practising digital experts and all our training material is tailored to your business needs and objectives.
As well as the core subjects of SEO, Content Marketing, PPC, Paid Social, Organic Social Media, and Data Analytics, we can also upskill your team in topics including Digital PR, utilising AI, and personal branding strategies.
From creating content strategies and managing campaigns to measuring and reporting on user data, our bespoke training material is created to build your team’s confidence in specific focus areas of marketing.
BESPOKE DIGITAL MARKETING TRAINING FROM THE EXPERTS
Our bespoke training courses can be delivered at your workplace, at our headquarters, or virtually for your convenience. What’s more, we can build training for you as an individual, a small team, or a whole department, depending on your business objectives.
When creating your training, we’ll audit your existing work and bring our learnings to your digital marketing workshop to ensure the session is delivered against a backdrop of context specific to your organisation.
UPSKILL YOUR TEAMS
As part of the “Identify” stage, before we create your tailored training material, our experts will conduct a Learning Needs Analysis (or LNA) to establish your team’s confidence levels and identify any knowledge gaps. From here, we can work together to curate customised training that directly supports your learning based on your skills.
HOW DOES OUR DIGITAL MARKETING TRAINING WORK?
With over ten years of experience delivering large-scale training across various sectors, learning is at the heart of everything we do.
From marketing for beginners to advanced digital marketing strategy courses, we follow the same process to ensure our training delivers maximum value to upskill your team and help your business achieve digital success:
- Identify the learning needs for your business
- Create learning objectives for you and your team
- Audit your website to gain insights into your current online performance
- Build your bespoke learning programme referencing your actual data
- Deliver your training by our team of digital marketing experts
- Assess for learning to ensure objectives have been met
BESPOKE DIGITAL MARKETING TRAINING FROM THE EXPERTS
Our bespoke training courses can be delivered at your workplace, at our headquarters, or virtually for your convenience. What’s more, we can build training for you as an individual, a small team, or a whole department, depending on your business objectives.
When creating your training, we’ll audit your existing work and bring our learnings to your digital marketing workshop to ensure the session is delivered against a backdrop of context specific to your organisation.
UPSKILL YOUR TEAMS
As part of the “Identify” stage, before we create your tailored training material, our experts will conduct a Learning Needs Analysis (or LNA) to establish your team’s confidence levels and identify any knowledge gaps. From here, we can work together to curate customised training that directly supports your learning based on your skills.
HOW DOES OUR DIGITAL MARKETING TRAINING WORK?
With over ten years of experience delivering large-scale training across various sectors, learning is at the heart of everything we do.
From marketing for beginners to advanced digital marketing strategy courses, we follow the same process to ensure our training delivers maximum value to upskill your team and help your business achieve digital success:
- Identify the learning needs for your business
- Create learning objectives for you and your team
- Audit your website to gain insights into your current online performance
- Build your bespoke learning programme referencing your actual data
- Deliver your training by our team of digital marketing experts
- Assess for learning to ensure objectives have been met
OUR CORE DIGITAL MARKETING TRAINING SUBJECTS
SEO Training
From beginner SEO courses to advanced SEO training, we can help you optimise your website to maximise organic performance. Our bespoke SEO training can cover on-page best practice to technical and entity SEO.
PPC Training
Our tailored PPC advertising training can help with everything from understanding the fundamentals of pay-per-click marketing to day-to-day campaign management. Learn how to maximise your budget to ensure you stay ahead of your competitors to drive sales and conversion
Data Analytics Training
From setting up reports to measurement tracking, we can help ensure that you keep on top of your digital marketing performance. Our tailored training can also show you how to harness data to build and grow your digital marketing strategy.
Social Media Training
Our social media training covers both organic and paid social media marketing. We can help your teams understand the benefits of both in boosting engagement and audience growth across platforms, including Facebook, Instagram, TikTok, and LinkedIn.
Content Marketing Training
From understanding the fundamentals of content marketing to learning how to write quality content that converts, we’ll teach your teams to understand the power of good content with content marketing workshops that cover how to write engaging content to boost your business’ growth.
Digital PR Training
Our tailored digital PR training will guide you through the key strategies and best practices while explaining the differences between digital and traditional PR. We will explain how to craft impactful digital PR campaigns to drive high-authority backlinks and complement your SEO strategy.
AI Training
Learn how to successfully integrate artificial intelligence into your business with tailored training sessions and demonstrations from our experts. We’ve been pioneering AI usage for over two years, making us perfectly placed to help your team upskill and stay competitive when it comes to technological innovation. Wondering how AI will impact your search and marketing performance? Our team can deliver targeted training that explains the critical areas of focus for maintaining a competitive advantage as AI continues to shape online experiences.
WHY CHOOSE US FOR YOUR LEARNING NEEDS?
Our trainers are all practising digital marketing specialists
Gain access to real-life digital marketing experts through our GIANT Campus
Enjoy collaborative, flexible learning with your team or at 1-2-1 level
Receive bespoke training, tailored to your business needs
Learn with real-life examples and data relevant to your business, rather than theoretical examples
OUR LEARNING SUCCESS STORIES
We’ve trained hundreds of businesses in digital marketing best practices – including some worldwide. Our work alone for the Google Digital Garage project reached over 600,000 uses. Some of our many marketing training successes include:
How Boon Edam increased visibility & engagement with Sleeping Giant Media.
How Papillon Home Care grew awareness & engagement with Sleeping Giant Media.
How Mezzanine International boosted online visibility & engagement with Sleeping Giant Media.
How The Aspinall Foundation grew awareness and engagement with Sleeping Giant Media.
How Vegetarian Express boosted digital growth with Sleeping Giant Media.
How Towergate Insurance increased leads & market presence with Sleeping Giant Media.
How Dufaylite grew brand awareness & engagement with Sleeping Giant Media.
How Aquaread enhanced digital visibility & engagement with Sleeping Giant Media.
WANT TO LEARN MORE ABOUT OUR DIGITAL MARKETING TRAINING?
Whether your team would benefit from some updated PPC marketing training or you want to better understand how to interpret data analytics, get in touch with our team today to find out how we can help awaken your business’ potential through learning.
Fill in your details in the form and tell us more about your business’ requirements.
FAQ’s
How do you learn digital marketing?
There are lots of online courses available, both paid and free to learn the fundamentals of digital marketing. However, Sleeping Giant Media’s digital marketing training stands apart from the rest with expert-led, face-to-face material and sessions tailored to the needs of your team and business.
What is the best digital marketing skill to learn?
The core digital marketing skills include PPC (pay-per-click), SEO, content marketing, and social media. At Sleeping Giant Media, we offer bespoke training in all of these plus additional areas, including digital PR and data analytics.
How do I train my team in digital marketing?
If you’re looking to upskill your team in digital marketing, there are a huge number of both free and paid online courses available that team members can use for self-learning. However, peer learning is a valuable approach and bespoke training at Sleeping Giant Media can be tailored to whole teams to make for a more interactive approach.
How do I learn PPC?
You can learn how to use Google Ads on Google’s online Skillshop. Sleeping Giant Media’s tailored PPC training for businesses covers not only the fundamentals of PPC, but will be tailored to your needs using data relevant to your business to maximise learning outcomes.
How do I train in SEO?
There are a wealth of online resources available to learn about SEO, both paid and free. However, SEO is constantly evolving with algorithm updates and new initiatives. Sleeping Giant Media’s trainers are all experienced SEO specialists who are constantly at the forefront of SEO best practice, so we can make sure you’re always two steps ahead.