Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, you will learn:

• What Googles mission is with search
• The “secret to SEO”
• How meta data signposts your website
• The importance of keyword research
• The value behind links and outreach
• Why load speed is so important
• How to keep your website secure

Content is SO much more than just the piece of creative you made. In order for it to be worth your time making it, and to help you achieve all the goals you’d like to, you need to implement a content marketing strategy and know how to make content that achieves your ambitions.

In this workshop, you will learn:

• How data, trends and behaviours can generate customers
• What actually makes good content
• How to reach audiences
• How to effectively distribute content
• How to find your content themes
• How to optimise & track success

You might not be thinking about it now, or… maybe you are?! But understanding what a website migration is and why it’s necessary to retain all your hard digital marketing efforts is just another awesome digital skill to be armed with.

Whether you’re updating your CMS, changing your URL, or something else that involves a GIANT change, then migrating your website means you retain SEO value… if done right.

In this workshop, you will learn:

• What website migration is
• Why good migration is essential for your website & business
• 5 migration top tips from practising experts
• An effective timeline for website migration
• Website migration best practice

You might think that paying to appear at the top of a search engine when someone searches for your directly is a bit of a waste if you appear there organically anyway… and we get that!

But actually, doing this allows you to get clever, to beat the competition and to dominate the search engine results pages.

In this workshop, you will learn:

• What a brand term is
• How appearing organically and with paid advertising benefits you
• 4 reasons you should bid on brand terms
• The improved customer journey
• The control brand term bidding will give you

Finding inspiration for content ideas for your website or social media is one thing, finding something that ticks the boxes for entertainment and organic value is another!

We’ll show you a free tool to help generate content ideas based on real-time search queries & data!

In this workshop, you will learn:

• How to avoid creative block
• Free tools to generate ideas & inspire
• How to create search engine friendly & effective social media content
• How to understand what your customers are searching for online
• How to give your audience what they want online

Facebook is an ideal place for most businesses, and with the low-costs associated with their advertising platform it’s an even better place to advertise. Especially as it pans across an array of platforms these days!

But knowing where to start, and what advertising format will better suit your businesses digital objectives is a whole other kettle of fish.

In this workshop, you will learn:

• The objectives you can look to achieve through Facebook
• The formats available for advertising
• Our top 5 ad formats & best practice
• Best practice for optimisation of all Facebook ad types