Free Digital Skills Training

SEO, PPC, Social Media & Content Marketing Workshops

Become a digital marketing expert with our selection of free, accessible and online digital skills workshops – delivered to you by practising professionals.

Gain the most in-demand digital skills

 

From practising digital marketing experts, face-to-face (well, virtually). With experience delivering digital skills learning for clients such as Google Digital Garage.

We’ve trained some of the worlds biggest brands in digital marketing strategy and best practice over the last twelve years. And now we bring you bitesize digital training to help you achieve those day-to-day marketing ambitions.

Check out the digital skills courses below, and sign yourself up.

The Jargon-Free(ish) Principles of SEO

30 minutes
LIVE ONLINE – 22.09.20 @ 11am.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, you will learn:

  • What Googles mission is with search
  • The “secret to SEO”
  • How meta data signposts your website
  • The importance of keyword research
  • The value behind links and outreach
  • Why load speed is so important
  • How to keep your website secure

Man Artist Emoji (U+1F468, U+200D, U+1F3A8)

Content: More Than Just A Pretty Face – It’s Strategy Time

45 minutes
LIVE ONLINE – 24.09.20 @ 11am.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Content is SO much more than just the piece of creative you made. In order for it to be worth your time making it, and to help you achieve all the goals you’d like to, you need to implement a content marketing strategy and know how to make content that achieves your ambitions.

In this workshop, you will learn:

  • How data, trends and behaviours can generate customers
  • What actually makes good content
  • How to reach audiences
  • How to effectively distribute content
  • How to find your content themes
  • How to optimise & track success

💰 Money Bag Emoji on Apple iOS 11.2

Why You Should Bid On Your Brand Terms With PPC

30 minutes
LIVE ONLINE – 22.09.20 @ 2pm.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

You might think that paying to appear at the top of a search engine when someone searches for your directly is a bit of a waste if you appear there organically anyway… and we get that!

But actually, doing this allows you to get clever, to beat the competition and to dominate the search engine results pages.

In this workshop, you will learn:

  • What a brand term is
  • How appearing organically and with paid advertising benefits you
  • 4 reasons you should bid on brand terms
  • The improved customer journey
  • The control brand term bidding will give you

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What’s Website Migration – 5 Tips For Moving Sites Effectively

30 minutes
LIVE ONLINE – 23.09.20 @ 3pm.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

You might not be thinking about it now, or… maybe you are?! But understanding what a website migration is and why it’s necessary to retain all your hard digital marketing efforts is just another awesome digital skill to be armed with.

Whether you’re updating your CMS, changing your URL, or something else that involves a GIANT change, then migrating your website means you retain SEO value… if done right.

In this workshop, you will learn:

  • What website migration is
  • Why good migration is essential for your website & business
  • 5 migration top tips from practising experts
  • An effective timeline for website migration
  • Website migration best practice

Smashing YouTube: Optimising Your Videos & Channel

45 minutes
LIVE ONLINE – 30.09.20 @ 10am.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

YouTube, the second largest search engine in the world – what a wondrous place. A brilliant platform to display your video content, and with a clever content strategy, a great marketing tool – but only if you optimise it effectively.

In this workshop, you will learn:

  • Why you should optimise your YouTube
  • YouTubes ranking metrics for videos
  • How to optimise your channel
  • How to optimise your videos
  • How to make your content accessible
  • How to make your content appear in search

🧠 Brain Emoji on Apple iOS 11.1

Generating Content Ideas For Your Website

30 minutes
LIVE ONLINE – 29.09.20 @ 10:15am.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Finding inspiration for content ideas for your website or social media is one thing, finding something that ticks the boxes for entertainment and organic value is another!

We’ll show you a free tool to help generate content ideas based on real-time search queries & data!

In this workshop, you will learn:

  • How to avoid creative block
  • Free tools to generate ideas & inspire
  • How to create search engine friendly & effective social media content
  • How to understand what your customers are searching for online
  • How to give your audience what they want online

What Is A Facebook Lookalike Audience & How To Use It

30 minutes
LIVE ONLINE – 24.09.20 @ 2pm.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Facebook has so many cool options when it comes to generating audiences to target your adverts at.

One that not many people use, but should, is a lookalike audience. Essentially, it helps you find “twins” of your existing customer base who have similar spending/buying habits and get in front of them!

In this workshop, you will learn:

  • What a Facebook lookalike audience is
  • The data needed to make an audience
  • How to set up a lookalike audience
  • How Facebook defines your “model” customer

Facebook Ad Types: What’s Available & Best Practice

30 minutes
LIVE ONLINE – 22.09.20 @ 1pm.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Facebook is an ideal place for most businesses, and with the low-costs associated with their advertising platform it’s an even better place to advertise. Especially as it pans across an array of platforms these days!

But knowing where to start, and what advertising format will better suit your businesses digital objectives is a whole other kettle of fish.

In this workshop, you will learn:

  • The objectives you can look to achieve through Facebook
  • The formats available for advertising
  • Our top 5 ad formats & best practice
  • Best practice for optimisation of all Facebook ad types 


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