Free Digital Skills Training
SEO, PPC, Social Media & Content Marketing Workshops
Become a digital marketing expert with our selection of free, accessible and online digital skills workshops – delivered to you by practising professionals.
Gain the most in-demand digital skills
From practising digital marketing experts, face-to-face (well, virtually). With experience delivering digital skills learning for clients such as Google Digital Garage.
We’ve trained some of the worlds biggest brands in digital marketing strategy and best practice over the last twelve years. And now we bring you bitesize digital training to help you achieve those day-to-day marketing ambitions.
Check out the digital skills courses below, and sign yourself up.
How To Optimise Display Advertising For Maximum Effect
30 minutes
LIVE ONLINE – 09.11.20 @ 2pm
What will I learn?
Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!
As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.
In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.
Pair this workshop with our SEO checklist and you’ll be laughing!
Dates Available:
22/09/20 @ 11am
What will I learn?
Display adverts are all about being in the right place at the right time when a customer is looking to perform an action.
Making sure you appear there at the right time is one thing, making sure your display adverts are cool and effective enough is another.
In this workshop, you will learn:
- How to make your ad eye-catching
- The type of imagery you should use
- The benefit of smart bidding
- Placement management
- Reviewing your performance to make informed decisions
SEO Checklist – The Ultimate Google Tick List
30 minutes
LIVE ONLINE – 26.11.20 @ 1pm.
What will I learn?
Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!
As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.
In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.
Pair this workshop with our SEO checklist and you’ll be laughing!
Dates Available:
22/09/20 @ 11am
What will I learn?
Love ticking things off a checklist? This is the talk for you!
You might hate to hear it, but process makes the world of digital marketing SO much easier and more effective! When it comes to search engine optimisation (SEO) you need to remember so much and DO so much that it can be hard to keep up.
In this workshop, we share with you part of our SEO checklist that we use on a daily basis to help clients when optimising their website.
In this workshop, you will learn:
- The importance of following process
- Responsive design & mobile-first focus
- What to include in your metadata
- Optimisation best practice for SEO
Google My Business Optimisation & Setup
30 minutes
LIVE ONLINE – 11.11.20 @ 11am & 18.11.20 @ 11am
What will I learn?
Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!
As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.
In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.
Pair this workshop with our SEO checklist and you’ll be laughing!
Dates Available:
22/09/20 @ 11am
What will I learn?
Google My Business is the awesome free tool provided by the tech GIANTs themselves to help you be found for free when someone comes searching.
It’s the ultimate piece of real estate on a search engine results page and holds more value than you might think.
In this workshop, we’ll look at how to set one up and optimise your free listing.
In this workshop, you will learn:
- The value of a GMB listing
- How to set up a Google My Business
- Our top 5 optimisation tips
- Quick wins & advice from GMB experts
Generating Content Ideas For Your Website & Marketing
30 minutes
LIVE ONLINE – 11.11.20 @ 2pm & 26.11.20 @ 2pm
What will I learn?
Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!
As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.
In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.
Pair this workshop with our SEO checklist and you’ll be laughing!
Dates Available:
22/09/20 @ 11am
What will I learn?
Finding inspiration for content ideas for your website or social media is one thing, finding something that ticks the boxes for entertainment and organic value is another!
We’ll show you a free tool to help generate content ideas based on real-time search queries & data!
In this workshop, you will learn:
- How to avoid creative block
- Free tools to generate ideas & inspire
- How to create search engine friendly & effective social media content
- How to understand what your customers are searching for online
- How to give your audience what they want online
Facebook Ad Types: What’s Available & Best Practice
30 minutes
LIVE ONLINE – 10.11.20 @ 10:30am & 17.11.20 @ 10am
What will I learn?
Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!
As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.
In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.
Pair this workshop with our SEO checklist and you’ll be laughing!
Dates Available:
22/09/20 @ 11am
What will I learn?
Facebook is an ideal place for most businesses, and with the low-costs associated with their advertising platform it’s an even better place to advertise. Especially as it pans across an array of platforms these days!
But knowing where to start, and what advertising format will better suit your businesses digital objectives is a whole other kettle of fish.
In this workshop, you will learn:
- The objectives you can look to achieve through Facebook
- The formats available for advertising
- Our top 5 ad formats & best practice
- Best practice for optimisation of all Facebook ad types
Facebook Lookalikes: What They Are & How To Use Them!
30 minutes
LIVE ONLINE – 18.11.20 @ 10am
What will I learn?
Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!
As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.
In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.
Pair this workshop with our SEO checklist and you’ll be laughing!
Dates Available:
22/09/20 @ 11am
What will I learn?
Facebook has so many cool options when it comes to generating audiences to target your adverts at.
One that not many people use, but should, is a lookalike audience. Essentially, it helps you find “twins” of your existing customer base who have similar spending/buying habits and get in front of them!
How awesome is that?
Well, in this workshop we’ll look at what one is, how it works and how you can use it cleverly for your marketing.
You’ll leave this workshop ready to market to your lookalikes, no doubt about it.
![Selfie Emoji [Free Download iPhone Emojis in PNG] | Emoji Island](https://cdn.shopify.com/s/files/1/1061/1924/products/Selfie_Emoji_Icon_ios10_grande.png?v=1571606092){kind=icon}
Social Media: Is It Really Worth It?
30 minutes
LIVE ONLINE – 18.11.20 @ 3pm
What will I learn?
Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!
As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.
In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.
Pair this workshop with our SEO checklist and you’ll be laughing!
Dates Available:
22/09/20 @ 11am
What will I learn?
Are you already investing time and effort into your business”s social media? Are you starting to question the value of your time spent on Facebook? I mean, is a ‘like’ really worth all that effort? Seriously?
During this talk, digital marketing wizard and Sleeping Giant Media Managing Director Anthony Klokkou will show you how social media is a valuable part of the digital marketing journey.
Exploring how with a greater understanding you can measure the success of your social media, and more importantly, demonstrate its value to others. It’s all about attribution, baby!
In this workshop, you will learn:
- If social media is really worth it
- Case studies to back it up
- All about attribution
- The value of social media for your business & how to explain it
Some FAQs
How much are these workshops?
These workshops are all free – they’re bitesize and further learning is available upon request through our sister company, Giant Campus.
Are these workshops delivered online?
These workshops are all delivered using Google Meet, a free tool that you need no account for! The platform enables us to train you whilst remaining COVID safe and allows for plenty of audience participation.
Will these sessions be recorded?
Some sessions are recorded, but the majority are not. We don’t share the slides either so it’s important to attend if you want to learn. We can, however, send you a small 5-minute video of some sessions that explain the learnings at a top-level.
Who delivers these workshops?
These workshops are delivered by practising professionals from our award-winning agency, they’re able to bring their learnings from running client or in-house accounts and apply it to your roles.
Are there certificates for these workshops?
These sessions do not come with a certificate, but we’re more than happy to confirm you attended and have you present so on your CV or LinkedIn profiles.
Want to know more?
Reach out and say hello. Come experience the GIANT side.
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