Free Digital Skills Training

SEO, PPC, Social Media & Content Marketing Workshops

Become a digital marketing expert with our selection of free, accessible and online digital skills workshops – delivered to you by practising professionals.

Gain the most in-demand digital skills

From practising digital marketing experts, face-to-face (well, virtually). With experience delivering digital skills learning for clients such as Google Digital Garage.

We’ve trained some of the worlds biggest brands in digital marketing strategy and best practice over the last twelve years. And now we bring you bitesize digital training to help you achieve those day-to-day marketing ambitions.

Check out the digital skills courses below, and sign yourself up.

The Jargon-Free(ish) Principles of SEO

30 minutes
LIVE ONLINE – 26.10.20 @ 1pm.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, you will learn:

  • What Googles mission is with search
  • The “secret to SEO”
  • How meta data signposts your website
  • The importance of keyword research
  • The value behind links and outreach
  • Why load speed is so important
  • How to keep your website secure

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Content: More Than Just A Pretty Face – It’s Strategy Time

45 minutes
LIVE ONLINE – SOLD OUT – MORE IN NOVEMBER

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Content is SO much more than just the piece of creative you made. In order for it to be worth your time making it, and to help you achieve all the goals you’d like to, you need to implement a content marketing strategy and know how to make content that achieves your ambitions.

In this workshop, you will learn:

  • How data, trends and behaviours can generate customers
  • What actually makes good content
  • How to reach audiences
  • How to effectively distribute content
  • How to find your content themes
  • How to optimise & track success

Smashing YouTube: Optimising Your Videos & Channel

45 minutes
LIVE ONLINE – 22.10.20 @ 11am.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

YouTube, the second largest search engine in the world – what a wondrous place. A brilliant platform to display your video content, and with a clever content strategy, a great marketing tool – but only if you optimise it effectively.

In this workshop, you will learn:

  • Why you should optimise your YouTube
  • YouTubes ranking metrics for videos
  • How to optimise your channel
  • How to optimise your videos
  • How to make your content accessible
  • How to make your content appear in search

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What’s Website Migration – 5 Tips For Moving Sites Effectively

30 minutes
LIVE ONLINE – 21.10.20 @ 4pm.

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

You might not be thinking about it now, or… maybe you are?! But understanding what a website migration is and why it’s necessary to retain all your hard digital marketing efforts is just another awesome digital skill to be armed with.

Whether you’re updating your CMS, changing your URL, or something else that involves a GIANT change, then migrating your website means you retain SEO value… if done right.

In this workshop, you will learn:

  • What website migration is
  • Why good migration is essential for your website & business
  • 5 migration top tips from practising experts
  • An effective timeline for website migration
  • Website migration best practice

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Why You Should Bid On Your Brand Terms With PPC

30 minutes
LIVE ONLINE – 21.10.20 @ 1pm

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

You might think that paying to appear at the top of a search engine when someone searches for your directly is a bit of a waste if you appear there organically anyway… and we get that!

But actually, doing this allows you to get clever, to beat the competition and to dominate the search engine results pages.

In this workshop, you will learn:

  • What a brand term is
  • How appearing organically and with paid advertising benefits you
  • 4 reasons you should bid on brand terms
  • The improved customer journey
  • The control brand term bidding will give you

Google My Business Optimisation & Setup

30 minutes
LIVE ONLINE – 21.10.20 @ 2pm

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Google My Business is the awesome free tool provided by the tech GIANTs themselves to help you be found for free when someone comes searching.

It’s the ultimate piece of real estate on a search engine results page and holds more value than you might think.

In this workshop, we’ll look at how to set one up and optimise your free listing.

In this workshop, you will learn:

  • The value of a GMB listing
  • How to set up a Google My Business
  • Our top 5 optimisation tips
  • Quick wins & advice from GMB experts

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Generating Content Ideas For Your Website & Marketing

30 minutes
LIVE ONLINE – 27.10.20 @ 2pm

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Finding inspiration for content ideas for your website or social media is one thing, finding something that ticks the boxes for entertainment and organic value is another!

We’ll show you a free tool to help generate content ideas based on real-time search queries & data!

In this workshop, you will learn:

  • How to avoid creative block
  • Free tools to generate ideas & inspire
  • How to create search engine friendly & effective social media content
  • How to understand what your customers are searching for online
  • How to give your audience what they want online

Facebook Ad Types: What’s Available & Best Practice

30 minutes
LIVE ONLINE – SOLD OUT – MORE IN NOVEMBER

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Facebook is an ideal place for most businesses, and with the low-costs associated with their advertising platform it’s an even better place to advertise. Especially as it pans across an array of platforms these days!

But knowing where to start, and what advertising format will better suit your businesses digital objectives is a whole other kettle of fish.

In this workshop, you will learn:

  • The objectives you can look to achieve through Facebook
  • The formats available for advertising
  • Our top 5 ad formats & best practice
  • Best practice for optimisation of all Facebook ad types 

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Social Media: Is It Really Worth It?

30 minutes
LIVE ONLINE – 29.10.20 @ 11am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Are you already investing time and effort into your business”s social media? Are you starting to question the value of your time spent on Facebook? I mean, is a ‘like’ really worth all that effort? Seriously?

During this talk, digital marketing wizard and Sleeping Giant Media Managing Director Anthony Klokkou will show you how social media is a valuable part of the digital marketing journey.

Exploring how with a greater understanding you can measure the success of your social media, and more importantly, demonstrate its value to others. It’s all about attribution, baby!

In this workshop, you will learn:

  • If social media is really worth it
  • Case studies to back it up
  • All about attribution
  • The value of social media for your business & how to explain it


Some FAQs

How much are these workshops?

These workshops are all free – they’re bitesize and further learning is available upon request through our sister company, Giant Campus.

Are these workshops delivered online?

These workshops are all delivered using Google Meet, a free tool that you need no account for! The platform enables us to train you whilst remaining COVID safe and allows for plenty of audience participation.

Will these sessions be recorded?

Some sessions are recorded, but the majority are not. We don’t share the slides either so it’s important to attend if you want to learn. We can, however, send you a small 5-minute video of some sessions that explain the learnings at a top-level.

Who delivers these workshops?

These workshops are delivered by practising professionals from our award-winning agency, they’re able to bring their learnings from running client or in-house accounts and apply it to your roles.

Are there certificates for these workshops?

These sessions do not come with a certificate, but we’re more than happy to confirm you attended and have you present so on your CV or LinkedIn profiles.

Want to know more?

Reach out and say hello. Come experience the GIANT side.

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