Free Digital Skills Training

SEO, PPC, Social Media & Content Marketing Workshops

Become a digital marketing expert with our selection of free, accessible and online digital skills workshops – delivered to you by practising professionals.

Gain the most in-demand digital skills

From practising digital marketing experts, face-to-face (well, virtually). With experience delivering digital skills learning for clients such as Google Digital Garage.

We’ve trained some of the worlds biggest brands in digital marketing strategy and best practice over the last twelve years. And now we bring you bitesize digital training to help you achieve those day-to-day marketing ambitions.

Check out the digital skills courses below, and sign yourself up.

On-Page SEO To Boost Your Website

30 minutes
LIVE ONLINE – 25.05.21 @ 10am

What will I learn?
What will I learn?

In this workshop, we’ll be looking at all the elements that compose on-page SEO, the type of activities you can do on-page to improve the way your website ranks in search engines.

Not only looking at the things you can do but how to do them well and to stand out from your competitors. 

Bring your notebook, there will be some actions off the back of this workshop!

Smashing YouTube: Optimising Your Videos & Channel

45 minutes
LIVE ONLINE – 19.05.21 @ 9:30am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

YouTube, the second largest search engine in the world – what a wondrous place. A brilliant platform to display your video content, and with a clever content strategy, a great marketing tool – but only if you optimise it effectively.

In this workshop, you will learn:

  • Why you should optimise your YouTube
  • YouTubes ranking metrics for videos
  • How to optimise your channel
  • How to optimise your videos
  • How to make your content accessible
  • How to make your content appear in search

Advanced SEO – taking it next level!

30 minutes + free SEO audit with a scheduled call
LIVE ONLINE – 20.05.21 @ 11am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

So you know the basics of SEO and you’re set up for success, already seeing improvements in your organic ranking! But what next?

How do you stay at the top, continue to excel past competitors?

In this workshop, we’ll look at the next level of how you can advance your SEO.

After attending this workshop you’ll be offered the opportunity (if you’d like) to book a call with a member of our team where you’ll be presented with an SEO audit of your website!

Why You Should Bid On Your Brand Terms With PPC

30 minutes
LIVE ONLINE – 13.05.21 @ 10am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

You might think that paying to appear at the top of a search engine when someone searches for you directly is a bit of a waste if you appear there organically anyway… and we get that!

But actually, doing this allows you to get clever, to beat the competition and to dominate the search engine results pages.

In this workshop, you will learn:

  • What a brand term is
  • How appearing organically and with paid advertising benefits you
  • 4 reasons you should bid on brand terms
  • The improved customer journey
  • The control brand term bidding will give you

Facebook Ad Types: What’s Available & Best Practice

30 minutes
LIVE ONLINE – 11.05.21 @ 11am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Facebook is an ideal place for most businesses, and with the low-costs associated with their advertising platform it’s an even better place to advertise. Especially as it pans across an array of platforms these days!

But knowing where to start, and what advertising format will better suit your businesses digital objectives is a whole other kettle of fish.

In this workshop, you will learn:

  • The objectives you can look to achieve through Facebook
  • The formats available for advertising
  • Our top 5 ad formats & best practice
  • Best practice for optimisation of all Facebook ad types 

Technical SEO – That everyone can do!

30 minutes
LIVE ONLINE – 13.05.21 @ 11am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

Learn about the technical side of SEO, the bits that a bit behind the scenes compared to on-page! 

We’re going to share with you advice on the bits you can do yourself to improve your organic ranking.

This workshop pairs nicely with our on-page SEO one, giving you a rounded set of skills to boost your website.

What’s Website Migration – 5 Tips For Moving Sites Effectively

30 minutes
LIVE ONLINE – 26.05.21 @ 1pm

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

You might not be thinking about it now, or… maybe you are?! But understanding what a website migration is and why it’s necessary to retain all your hard digital marketing efforts is just another awesome digital skill to be armed with.

Whether you’re updating your CMS, changing your URL, or something else that involves a GIANT change, then migrating your website means you retain SEO value… if done right.

In this workshop, you will learn:

  • What website migration is
  • Why good migration is essential for your website & business
  • 5 migration top tips from practising experts
  • An effective timeline for website migration
  • Website migration best practice

Google Tag Manager | Google Developers

Supercharging Your Google Analytics With Google Tag Manager

30 minutes
LIVE ONLINE – 18.05.21 @ 10am

What will I learn?

Some might claim that SEO is too technical for the average person to wrap their heads around, and that kinda person… is exaggerating!

As soon as you understand the new names for things, the abbreviations and the correlation between them, you’ll be able to optimise your website effectively.

In this workshop, we’ll run through 5 of the key areas for search engine optimisation success and your customers will find you online in no time at all.

Pair this workshop with our SEO checklist and you’ll be laughing!

Dates Available:

22/09/20 @ 11am

What will I learn?

If you’ve got a Google Analytics account (and you should totally set one up by the way), then you’ll know all the awesome metrics you can track about your websites online performance.

But how about if you could track more meaningful metrics? The data that matters most to your business objectives?

Google Tag Manager allows you to monitor more than you thought possible!

In this workshop, we’ll look at what we mean by that, how you can set it up and even give you access to a bit of code that’ll set it up for you!

Supercharge your analytics with even more AWESOME, tailored data.

Sign up now! 

Some FAQs

How much are these workshops?

These workshops are all free – they’re bitesize and further learning is available upon request through our sister company, Giant Campus.

Are these workshops delivered online?

These workshops are all delivered using Google Meet, a free tool that you need no account for! The platform enables us to train you whilst remaining COVID safe and allows for plenty of audience participation.

Will these sessions be recorded?

Some sessions are recorded, but the majority are not. We don’t share the slides either so it’s important to attend if you want to learn. We can, however, send you a small 5-minute video of some sessions that explain the learnings at a top-level.

Who delivers these workshops?

These workshops are delivered by practising professionals from our award-winning agency, they’re able to bring their learnings from running client or in-house accounts and apply it to your roles.

Are there certificates for these workshops?

These sessions do not come with a certificate, but we’re more than happy to confirm you attended and have you present so on your CV or LinkedIn profiles.

Want to know more?

Reach out and say hello. Come experience the GIANT side.

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