How Signet boosted online visibility & engagement with Sleeping Giant Media.
SMARTER SEO. STRONGER SITE.
Just a two-second delay in a website’s load time can increase its bounce rate by over 100%. Technical SEO can make or break your SEO performance. No matter how valuable your content is, if your website pages aren’t visible to search engines, they won’t appear in search results.
Sleeping Giant Media’s award-winning technical SEO specialists bring years of coding and website architecture knowledge, helping websites enjoy double-digit organic growth.
Talk to our Technical SEO experts
WHY IS TECHNICAL SEO IMPORTANT?
Technical SEO is critical for helping search engines crawl your website and rank it on search engine results pages.
From full-site technical audits and website migrations to site speed improvements and structured data, our dedicated team of SEO specialists can action the changes needed to make a real impact on your search performance.
By optimising your website’s structure and fixing any technical issues, we’ll measurably grow your website’s organic performance and drive return on investment.
WHAT IS TECHNICAL SEO?
Often referred to as the ‘backstage’ part of SEO, technical SEO improves a website’s technical elements to increase how it ranks in search engines. This is done by improving a website’s loading speed, making the site easier to crawl, and enabling search engines to understand it more clearly.
The main principles of technical SEO include:
- Ensuring website pages load quickly – page experience is a ranking factor.
- Making sites crawlable for search engines – use of Robots.txt files.
- Fixing any 404 errors – search engine crawlers are not fans of broken links.
- Avoiding any duplicate content – use of canonical tags.
- Keeping sites secure – use of HTTPS, which is a ranking signal.
- Creating structured data – helps search engines understand your content and business.
- Use of an XML sitemap – serves as a roadmap for search engines.
- Set up Hreflang tags – vital for international websites.
WHY IS TECHNICAL SEO IMPORTANT?
Technical SEO is critical for helping search engines crawl your website and rank it on search engine results pages.
From full-site technical audits and website migrations to site speed improvements and structured data, our dedicated team of SEO specialists can action the changes needed to make a real impact on your search performance.
By optimising your website’s structure and fixing any technical issues, we’ll measurably grow your website’s organic performance and drive return on investment.
WHAT IS TECHNICAL SEO?
Often referred to as the ‘backstage’ part of SEO, technical SEO improves a website’s technical elements to increase how it ranks in search engines. This is done by improving a website’s loading speed, making the site easier to crawl, and enabling search engines to understand it more clearly.
The main principles of technical SEO include:
- Ensuring website pages load quickly – page experience is a ranking factor.
- Making sites crawlable for search engines – use of Robots.txt files.
- Fixing any 404 errors – search engine crawlers are not fans of broken links.
- Avoiding any duplicate content – use of canonical tags.
- Keeping sites secure – use of HTTPS, which is a ranking signal.
- Creating structured data – helps search engines understand your content and business.
- Use of an XML sitemap – serves as a roadmap for search engines.
- Set up Hreflang tags – vital for international websites.
OUR TECHNICAL SEO SERVICES
Whether it’s attending expert industry conferences, carrying out independent research, keeping their fingers on the pulse of algorithm changes, or sharing our knowledge in webinars and forums, our technical SEO team are always at the forefront of industry best practices.
SEO TECHNICAL AUDIT
Identify and fix any technical SEO issues your website may have with our full-site SEO technical audits. We cover all the core checks, including internal link structure, page speed, mobile performance, XML sitemap, unindexed pages, site architecture, robots.txt, and crawl errors. Our audit results help to determine short- and long-term SEO strategies to improve your website’s performance.
SITE SPEED OPTIMISATION
Page loading speed affects not only your rankings but also your customers’ online experience. Our technical SEO experts can bring their expertise to enable file compression to reduce the size of your HTML, CSS, and JavaScript files. We can also help with optimising code, reducing redirects, and improving server response time.
STRUCTURED DATA MARKUP
Schema markup services are a tried and tested way to make it easier for search engines to crawl, understand the purpose of your content, and display your pages in search results. We’ll highlight your on-page elements, assign data tags, and create and test the schema markup on your pages.
ENTITY SEO
When it comes to algorithm updates and new advancements, our technical SEO specialists are always two steps ahead. Entity SEO is regarded by many as the future of SEO. Working with our award-winning content team, we optimise your structured data and on-page content for entities to keep your website ahead of the competition and easily discoverable in search.
CORE WEB VITALS
Core Web Vitals are key metrics and include issues such as site speed, interactivity, and responsiveness — they are also used as a direct ranking factor by Google to identify how your website is performing. Our technical SEO team has extensive experience in providing solutions to improve your site scores.
WEBSITE ARCHITECTURE
Having a good website architecture is key to getting your website crawled and indexed by search engines such as Google or Bing. A confusing navigation structure can also provide a poor experience for potential customers and impact conversion. Our technical SEO experts can make recommendations for how to best optimise your URL structure to make your pages as accessible as possible.
WHY WORK WITH US?
Keep your team ahead of the curve with access to exclusive workshops, hands-on training, in-depth research, and the latest updates from our experts.
Make informed decisions with customised dashboard reports and real-time data from our specialist Data Team.
Gain clarity with jargon-free reports and communications, ensuring maximum visibility at every step.
Get consistent, tailored support from your own SEO account team who know your brand inside out and are invested in your success.
CROSS-SECTOR SEO SUCCESS
Over the years, we’ve partnered with businesses in a wide variety of industries ‚ from healthcare to e-commerce, B2B to education, bringing SEO success to all sectors.
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WANT TO BUILD YOUR SEO STRATEGY?
Whether your business needs a full technical website audit, help with website migration or site navigation advice, get in touch with our experts today.
Fill in your details in the form and tell us more about your business’ requirements.
FAQ’s
How does technical SEO differ from on-page SEO and off-page SEO?
Technical SEO and on-page SEO are very closely related and both are needed to achieve good organic search results. Technical SEO is focused on the performance of the website itself with factors such as site speed, site navigation, the website code and other technical elements. On-page SEO is concerned with the way your website is formatted and the content it contains.
Off-page SEO, on the other hand, focuses on the connections surrounding your brand online and utilises techniques such as backlink analysis and Digital PR to build strategic associations to boost site authority.
How does structured data help with SEO?
Structured data consists of organised pieces of information in the form of code that help search engines better understand the purpose of a website’s content. Implementing structured data on your site can also improve the visibility and click-through rate of your website’s pages.
How do robots.txt and XML sitemaps affect SEO?
Robots.txt and XML sitemaps are an extremely important aspect of technical SEO. A Robots.txt file is a file you can place in the root directory of your website to tell crawlers how you want your site to be crawled. An XML sitemap consists of a list of page links and ensures that web crawlers will crawl and index the content you consider most relevant.
How does mobile-friendliness impact technical SEO?
Mobile-friendliness is an essential ranking signal for both Google and Bing’s algorithms as they detect that a user is using a mobile device to carry out online searches. Generally, a website that is optimised for mobile-friendliness will outrank non mobile-friendly site.
What tools are used for technical SEO audits?
Typically, in order to carry out a full technical SEO audit a number of tools will be used. Firstly, a website crawl will be undertaken with a site audit tool such as Screaming Frog. This will identify any security issues with the site, broken links, sitemap, redirect issues, and problems with missing meta data, headings, etc. Google Search Console is also used to check page indexing and to determine when a sitemap was last submitted to Google. Sitespeed can be measured using Google Page Speed Insights.