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Want to appear in Google’s AI Mode, AI Overviews, and leading on Large Language Models (LLMs) used by the likes of ChatGPT and Perplexity? Sleeping Giant Media’s Generative Engine Optimisation (GEO) services can help.
Ranking is on the way out; getting cited is in. With a forward-thinking AI strategy, you can still show up on SERPs, while also getting credited as authoritative sources for users across search and answer engines, bringing in a new era of brand visibility.
Generative Engine Optimisation focuses on optimising your content to be understood, extracted, and synthesised by AI-driven search engines and LLMs used by Google AI Mode, ChatGPT, Perplexity, Gemini, and more.
Unlike traditional SEO, where the goal was always to rank at the top of a page/source listing, GEO’s goal is to make your brand a trusted source directly cited or used within AI-generated responses. It’s about becoming the answer itself, not just appearing in a list of search results.
Generative Engine Optimisation focuses on optimising your content to be understood, extracted, and synthesised by AI-driven search engines and LLMs used by Google AI Mode, ChatGPT, Perplexity, Gemini, and more.
Unlike traditional SEO, where the goal was always to rank at the top of a page/source listing, GEO’s goal is to make your brand a trusted source directly cited or used within AI-generated responses. It’s about becoming the answer itself, not just appearing in a list of search results.
“They have the digital expertise to keep pushing us forward. It is very comforting to know that there is a team of experts just a Zoom call away that can help and guide in all areas of digital, not just SEO”
We deployed an entity SEO strategy to increase visibility for key areas of our client’s website. We created custom entity-based structured data for their target page, which helped Google understand more about the content and intent of that page, leading to a significant increase in performance the following quarter.
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For another client, we created entity-based structured data and conducted on-page content optimisation in line with GEO principles. This improved their ranking positions in search engine results pages and increased targeted traffic to priority pages on their site.
To optimise for AI search, brands must adopt a hybrid approach combining traditional SEO with GEO.
This means ensuring your website is technically sound and its content is structured for traditional search engines, while also cultivating brand authority and trustworthiness so AI models can easily detect credibility and relevance before citing and featuring your content as a trusted entity in their direct answers.
Here’s how we deliver this approach:
As an agency, we’ve been ahead of the curve in search for over a decade, and now we’re lighting the way for brands as AI search takes over.
By combining precise technical SEO, advanced entity optimisation, and content engineered to be citation-worthy, we ensure your brand isn’t just present in generative search results, it’s the trusted source AI turns to first.
We’ve been dedicated to AI-based search optimisation for years, offering full delivery, in-house training, or hybrid models tailored to client needs.
We blend our full suite of marketing services — spanning SEO, Digital PR, and authoritative content — to ensure your brand is accessible, understood, and cited by AI search engines.
We’re developing ways to measure visibility in AI engines and answer features, looking beyond traditional clicks to understand true AI-era performance.
Our in-house experts can upskill your teams on AI literacy and search developments with bespoke training sessions.
Earliest years of search engines.
Series of refreshing Google algorithm updates prioritising quality sites.
Updates focusing on natural language processing, mobile search and localisation.
Google updates prioritise search intent and long-form keywords.
AI takes over search, redefining how users discover information, how brands are surfaced, and what it takes to stay visible is an increasingly intelligent, answer driven landscape.
The future of SEO is only just beginning. AI, authority and innovation are reshaping everything we know. We’re entering a new era where visibility depends not just on keywords but on trust, structure and how well your brand speaks to AI.
Traditional SEO primarily aims to rank your website highly on search engine results pages (SERPs) like Google and Bing, driving clicks to your site.
GEO, on the other hand, focuses on optimising content to be understood, extracted, and synthesised by AI models, leading to your brand being directly referenced or featured in AI-generated answers.
Both optimisation approaches are needed: a strong SEO foundation is essential for GEO success.
Generative Engine Optimisation targets a wide range of AI search engines and models, including Google Search Generative Experience (SGE) / AI Overviews, ChatGPT, Perplexity, Google Gemini, and Bing Chat, among others.
As GEO is a newer field, predicting exact timelines for results can be challenging. However, when partnered with a high-level SEO strategy, you can begin to see GEO results funnel down from that.
Having both SEO and GEO work in unison will typically yield the best results, as you’re signalling to both traditional and AI search engines that you want to rank across platforms.
Generative engines choose what content to cite or display primarily based on relevance to the search query; however, authority and clarity are still essential.
AI engines prioritise information from authoritative, well-structured sources that clearly answer the user’s intent, often drawing on reputable websites, recognised entities, and content with strong signals of expertise. Structured data, clear formatting, and credible citations all help AI systems understand context and accuracy, increasing the likelihood your content will be synthesised or referenced in their responses.
To show up in AI sources, focus on:
GEO is redefining how brands get found — and the ones who move first will shape the conversation. We’ll help you earn visibility in AI Overviews and AI Mode, grow your share of voice, and become the go-to source AI cites and trusts.
With Google’s AI Mode changing how search results are delivered, this guide explores what it takes to remain visible, relevant, and competitive.
