How Signet boosted online visibility & engagement with Sleeping Giant Media.
Supercharging PPC Performance with AI-Driven Efficiency
From smart bidding to ad copy suggestions, recent AI advancements have transformed how paid media strategies are executed. We responsibly utilise a variety of high-end providers to level up our day-to-day workflows, including assistance with quality assurance, keyword generation, and reviewing performance analysis.
We’re constantly learning how to be more efficient by combining AI initiatives with our human approach — and we always take the mindset, “There’s got to be a better way of doing this.” Our primary goals are to automate repetitive tasks and use the services to capture more with less.
Drive Traffic, Revenue & More With Award-Winning Paid Media Services
Make sure every click counts with targeted PPC management that puts your brand in front of the right audience at exactly the right time. From Google Ads to Amazon, Spotify to social media and display networks, we craft paid campaigns that are built to convert.
Our PPC experts don’t just manage budgets; we create strategies that deliver. With deep industry experience across multiple verticals and a data-first foundation to everything we do, we ensure your investment works harder and smarter, driving measurable results across every platform. We’re all about per-click management that’s targeted, tactical, and trackable.
HOW DOES PAY-PER-CLICK ADVERTISING WORK?
PPC focuses on ‘active’ users – those looking to complete an action. Directly targeting users to visit your website through an ad is a great way to generate leads.
With pay-per-click, you can measure your results, adapt your bids, and change your ad copy based on what is and isn’t working.
PPC has the ability to get you to the top of the search engine results pages (SERPs), above organic results — if your budgets allow for it — and complements both SEO and content marketing.
When done right, pay-per-click advertising can deliver great return on investment (ROI), helping you to achieve your business goals.
Drive Traffic, Revenue & More With Award-Winning Paid Media Services
Make sure every click counts with targeted PPC management that puts your brand in front of the right audience at exactly the right time. From Google Ads to Amazon, Spotify to social media and display networks, we craft paid campaigns that are built to convert.
Our PPC experts don’t just manage budgets; we create strategies that deliver. With deep industry experience across multiple verticals and a data-first foundation to everything we do, we ensure your investment works harder and smarter, driving measurable results across every platform. We’re all about per-click management that’s targeted, tactical, and trackable.
HOW DOES PAY-PER-CLICK ADVERTISING WORK?
PPC focuses on ‘active’ users – those looking to complete an action. Directly targeting users to visit your website through an ad is a great way to generate leads.
With pay-per-click, you can measure your results, adapt your bids, and change your ad copy based on what is and isn’t working.
PPC has the ability to get you to the top of the search engine results pages (SERPs), above organic results — if your budgets allow for it — and complements both SEO and content marketing.
When done right, pay-per-click advertising can deliver great return on investment (ROI), helping you to achieve your business goals.
Our Pay Per Click Services
Combining careful planning with data-driven insights, our expert PPC teams can oversee delivery, optimisation and pay per click reporting for your business.
From expanding brand visibility to driving high-intent traffic, conversions, and revenue, paid search remains a powerful tool in your marketing toolkit. With multiple awards in our back pocket, and Google-certified expertise, we don’t just manage PPC campaigns — we have a proven track record of optimising for long-term growth, performance, and ROI across search, social, and beyond.
GOOGLE ADS MANAGEMENT
Google Ads is the most popular and widely used platform for running ads online, with reports showing that 65% of people click on an ad when making a purchase online. Getting the most out of your Google Ads budget can be challenging — and that's where our experts can help, whether it’s traditional search ads, performance max, display or video ads.
MICROSOFT ADS MANAGEMENT
Microsoft Ads offers a great alternative to Google Ads, with search, display, and now performance max campaigns supported, you can maximise your visibility across Bing search. Often overlooked by businesses, Microsoft Advertising can offer advanced targeting options thanks to its partnership with LinkedIn and its status as the default search engine for Windows PCs.
GOOGLE DISPLAY ADVERTISING
The Google Display Network offers advertisers the ability to reach nearly 90% of all internet users worldwide, with a portfolio of over 2 million websites & apps. Reaching the right audience for your business can be challenging with a multitude of targeting options based on user demographics or website content.
SHOPPING CAMPAIGN MANAGEMENT
If you’re a brand selling products online, shopping adverts can help you increase your sales and revenue at low costs. Shopping campaigns integrate with comparison shopping service (CSS) platforms, enabling you to serve products directly on the SERP when users search for your products. Managing thousands of products within campaigns can be a complex task, but our team can help to optimise campaigns using advanced tools to ensure top-performing products gain maximum visibility.
REMARKETING ADVERTISING
Did you know that 98% of your website traffic leaves without taking any meaningful action? Remarketing campaigns can help you re-target users who’ve failed to complete an action on your website with tailored content. Whether it’s display remarketing, remarketing lists for search ads (RLSAs) or social media remarketing, the experts at Sleeping Giant Media can help you convert previously lost users.
VIDEO ADVERTISING MANAGEMENT
An increasingly important part of paid marketing, over 85% of businesses use video as part of their marketing strategy. The rise of Connected TV advertising offers brands the opportunity to reach a more refined audience who are more likely to convert. We can create compelling video campaigns across YouTube & CTV, with clear audience targeting, reporting, data and consent management.
AMAZON PPC ADVERTISING
With over 75 million products and 6 million third-party sellers, Amazon is the world’s biggest eCommerce platform. Amazon Pay-Per-Click is an auction-style paid advertising platform. Third-party sellers and brands can buy ads for targeted, exact phrase keywords. Our paid search experts can help you build an Amazon ads strategy to boost sales and stand out from your competitors.
OTHER PAID PLATFORMS
Our pay-per-click expertise doesn’t stop with Google and Amazon. Depending on the industry of your business, your goals and target audiences, we also offer PPC management for a range of other platforms, including Spotify and Apple Search Ads to help you build brand awareness and drive conversions.
Why Work With Us?
As a Google Premier Partner, our pay-per-click experts are fully certified and trusted to deliver results that matter.
Receive award-winning customer support from your own dedicated PPC account management team.
Stay informed and up-to-date on progress with clear, jargon-free monthly reports and daily campaign updates.
We go beyond the click. By considering the full digital picture, we align your paid strategy with wider business goals, and other service deliverables, to maximise overall impact.
Our PPC activity is backed by real-time insights from our in-house data analytics team, ensuring that every decision is grounded in performance.
Learn and upskill with exclusive events, training sessions, research, and product updates led by our industry experts
CROSS-SECTOR PPC SUCCESS
From education to e-commerce, holidays to healthcare, we’ve delivered measurable success for clients across a wide range of industries, each with their own unique challenges and goals.
Whether you’re B2B or B2C, chances are we’ve already helped a brand in your industry awaken its PPC potential. Some of the industries where we’ve seen standout results include:
How Boon Edam increased visibility & engagement with Sleeping Giant Media.
How Papillon Home Care grew awareness & engagement with Sleeping Giant Media.
How Mezzanine International boosted online visibility & engagement with Sleeping Giant Media.
How The Aspinall Foundation grew awareness and engagement with Sleeping Giant Media.
How Vegetarian Express boosted digital growth with Sleeping Giant Media.
How Towergate Insurance increased leads & market presence with Sleeping Giant Media.
How Dufaylite grew brand awareness & engagement with Sleeping Giant Media.
How Aquaread enhanced digital visibility & engagement with Sleeping Giant Media.
Want To Know More About Our PPC Services?
Looking to drive meaningful results with your digital advertising? As Google Premier and Bing Select Partners, our team of PPC experts and multi-channel strategists will help your business unlock the power of pay-per-click advertising.
Whether it’s Google Ads management, creating campaign copy, building brand awareness or targeting new platforms, get in touch today to find out more about our PPC management services and how we can help you to drive return on investment.
New PPC clients see an average 26% decrease in CPA (cost per acquisition) in the first 3 months when working with Sleeping Giant Media.
FAQ’s
What are PPC services?
PPC, also known as Pay-Per-Click, is a form of digital advertising where advertisers pay publishers when users click on their ads. These ads could appear in search results, display placements, shopping or social ads.
How does PPC advertising work?
PPC is often associated with search engine ads — think Google or Bing — where brands bid for visibility on relevant keywords. You create compelling ad copy, enter the auction, and let the platforms decide which ads to show, based on factors like your budget and the quality of the ad. Once live, your ads appear in front of the right people at exactly the right time with help from advanced targeting options — from search terms to demographics and user behaviour.
How long does it take to see results from PPC?
PPC can deliver fast results. In fact, you can start driving traffic as soon as your campaign goes live. While this initial performance can be fast, long-term successes come from ongoing optimisation and management – using data to refine targeting, test creatives and messaging, and overall improve clicks, conversions, and ROI.
What platforms do you manage PPC campaigns on?
We provide PPC management across a wide range of platforms, from search engines like Google and Bing to social media platforms. We also work across e-commerce sites like Amazon and Microsoft, as well as streaming platforms such as YouTube and Spotify.
What’s the difference between SEO and PPC?
PPC is all about instant visibility, where your ads appear straight away, and you’re charged for each click. SEO (or search engine optimisation) involves making improvements to increase your website’s visibility in organic (unpaid) search engine results.
PPC is effective for driving quick, targeted results, while SEO is all about sustainable, long-term growth. With pay-per-click, you can also target specific audiences using search terms, demographics and online behaviours, whereas SEO primarily focuses on intent through carefully-chosen keywords and high-quality content.