How Signet boosted online visibility & engagement with Sleeping Giant Media.
Better Questions, Smarter Answers: AI in Paid Social
When used as a partner, AI can help us ask better questions, find more accurate answers, and focus on the things that matter. But it’s only that: a partner, not a replacement. By making the most of innovative, time-saving tools and automating repetitive tasks like performance checks and trend analysis, our team of paid social media experts have more headspace to build better strategies for our clients.
WHY SHOULD YOU INCLUDE PAID SOCIAL MEDIA IN YOUR MARKETING MIX?
With over 56 million active users in the UK, social media has revolutionised the way businesses of all shapes and sizes reach their audience. Convert likes into leads, build brand awareness and drive growth with our Paid Social media services.
Our status as award-winning paid social media experts means we have a proven track record in delivering consistent month-on-month growth across multiple social media platforms —on Meta, LinkedIn, X, TikTok, Pinterest, Reddit, and more.
Paid social media is critical for any business looking for digital marketing success. Done right, social media can amplify your brand and deliver incredible growth in awareness, sales, and return on investment/ ad spend.
As paid social agency specialists, we can take the power of your social campaigns to a whole new level. Our services range from activating and managing paid social advertising campaigns to TikTok Spark ads, cross-platform campaigns, brand accounts and branded content ads. Our strategies deliver results, creating awareness and driving revenue for brands.
HOW DOES PAID SOCIAL MEDIA WORK?
Paid social media uses social media channels to display advertising content to targeted audiences who may be interested in your product or service, from images and videos to carousels and ads. You can distinguish paid social ads as they usually carry tags, such as “sponsored” or “promotion”. Paid social media can help your business in the following ways
- Boost awareness of your brand
- Generate leads
- Drive more traffic to your website
- Build customer loyalty for your brand
Our paid social media strategies are built to perform — backed by data and enhanced with cutting-edge tools and insight, we’re driven by results. Here’s what that looks like in action:
WHY SHOULD YOU INCLUDE PAID SOCIAL MEDIA IN YOUR MARKETING MIX?
With over 56 million active users in the UK, social media has revolutionised the way businesses of all shapes and sizes reach their audience. Convert likes into leads, build brand awareness and drive growth with our Paid Social media services.
Our status as award-winning paid social media experts means we have a proven track record in delivering consistent month-on-month growth across multiple social media platforms —on Meta, LinkedIn, X, TikTok, Pinterest, Reddit, and more.
Paid social media is critical for any business looking for digital marketing success. Done right, social media can amplify your brand and deliver incredible growth in awareness, sales, and return on investment/ ad spend.
As paid social agency specialists, we can take the power of your social campaigns to a whole new level. Our services range from activating and managing paid social advertising campaigns to TikTok Spark ads, cross-platform campaigns, brand accounts and branded content ads. Our strategies deliver results, creating awareness and driving revenue for brands.
HOW DOES PAID SOCIAL MEDIA WORK?
Paid social media uses social media channels to display advertising content to targeted audiences who may be interested in your product or service, from images and videos to carousels and ads. You can distinguish paid social ads as they usually carry tags, such as “sponsored” or “promotion”. Paid social media can help your business in the following ways
- Boost awareness of your brand
- Generate leads
- Drive more traffic to your website
- Build customer loyalty for your brand
Our paid social media strategies are built to perform — backed by data and enhanced with cutting-edge tools and insight, we’re driven by results. Here’s what that looks like in action:
OUR PAID SOCIAL MEDIA SERVICES
Just like pay-per-click advertising (PPC), paid social media is a core driver of brand awareness, leads, and revenue. Explore the full scope of our paid social services below and see how we turn strategy into results.
Connect your business with over three billion active monthly users with Facebook’s highly targeted advertising platform. Our team of paid social media experts can help your business maximise your online presence and drive leads and sales using a variety of ad formats, including images, video, and carousels.
X (FORMERLY TWITTER)
X has hundreds of millions of active users worldwide, and we can help your business connect with these users to provide real-time engagement opportunities with concise and targeted messaging. Our expertise can drive visibility for your brand as well as promote your products and services to new audiences
The world’s largest professional networking platform, LinkedIn has over 950 million users. This vast global audience provides unique opportunities to promote your products and services to a targeted, professional audience. Our award-winning services can help your business drive measurable engagement and leads across this professional platform.
With Instagram, it’s the visuals that count, and — with a global audience of 1.65 billion people and counting — it’s a great platform to advertise your brand on. We can help with building campaigns, managing budgets, and targeting the right ad format and audience to build awareness of your products and services.
TIKTOK
Stay ahead of the game by exploring paid advertising on the newest social media platform. While TikTok may be the new kid on the block for socials, with over 880 million users worldwide, it’s becoming one of the most popular. With less competition for advertising space than Meta platforms, it can be a great way to engage with new audiences. We can help make your campaigns stand out.
SOCIAL MEDIA TRAINING
Our experts offer bespoke social media services training to businesses who are keen to grow their social media knowledge and presence. We’ve helped some of the biggest UK brands with skills such as how to run paid advertising on Facebook and LinkedIn, how to harness social selling through personal and business brands, and how to create great content that converts. Head over to our blog for strategic paid social media marketing tips.
WHY WORK WITH US?
Work closely with a team that knows paid social media inside out and focuses on hitting your KPIs, not just ticking boxes.
When it comes to reports, we ditch the jargon and deliver updates that actually make sense, explaining exactly how your spend is working for you.
Your paid social strategy doesn’t live in a vacuum — that’s why we align it with your wider marketing goals to drive long-term performance and contextualise success.
Our specialist data analytics team uses real-time reporting data to guide and inform our optimisations.
From bespoke training to workshops, access ongoing learning opportunities that are designed to grow your team’s knowledge alongside your results.
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WANT TO BUILD YOUR PAID SOCIAL MEDIA STRATEGY?
Get in touch and start generating new revenue for your business. Our paid social media team is ready to supercharge your online success.
Fill in your details in the form and tell us more about your business’ requirements.
FAQ’s
What is paid social media marketing service?
Paid social advertising is when a business pays to place targeted ads on different social media platforms, such as Facebook, Instagram, X, and LinkedIn. It’s similar to pay-per-click advertising in that you pay a specific amount each time a user clicks on your ad.
What is the difference between paid search and paid social
Paid search or PPC refers to running paid ads in search engines which meet the search intent of your customers. Paid social enables you to reach your desired audience through targeted advertising across social media. Paid search is great for a short-term campaign, whereas paid social media tends to be a longer-term creative solution to generate interest in your products and services among your target audience.
How do paid and organic social posts differ?
Paid social advertising refers to targeted ads which are run on different social media platforms, such as Facebook, X, TikTok, Instagram, and LinkedIn. Organic social posts are published for free on social media platforms without any advertising spend to support them.
What is the advantage of paid social advertising over organic content?
While organic posts are great for updating your existing customers and followers, it’s harder to reach an audience who aren’t aware of your products and services. Paid social media lets you target specific groups, locations and people with very effective digital advertising. You can also review your spend in real time and see which ads are delivering the best results for your business.
How much do paid social media ads cost?
While the cost of social ads varies greatly between industries, on average, the costs per click for paid social media by platform are as follows:
- Facebook: £0.50 – £2.00
- Instagram: £0.70 – £2.50
- Twitter £0.50 – £1.50
- LinkedIn: £2 – £5
- TikTok: £1 – £2.50.