Why e-commerce matters
Paid search, most commonly referred to as pay per click (PPC), is a method of advertising on search engines so that you can put your e-commerce site and products in front of customers who are looking to buy the products that you sell. PPC ads sit above, below and to the right of natural listings on search engine result pages.
Mobile marketing is especially important for e-commerce because customers want to be able to make purchases from their mobile phones and tablets. People are increasingly turning to their mobile devices for search, and this will only be on the rise as Google predict that mobile search will overtake searches conducted on a PC. Your e-commerce site needs to be compatible with mobile devices. Search engine result pages look different on mobiles too so it’s important to understand this when managing PPC campaigns.
Consumers research their purchases and one of the things that they’re looking for, aside from price, is assurance that they are dealing with a reputable company. Will their goods arrive? What happens if there’s a problem, can they return the item without issue or will it become a problem? What’s the customer service like? Consumers have a public voice now more than ever what with social networks, online review sites, forums, blogs, etc. Managing your online reputation means monitoring the web for mentions of your brand and managing the situation in the most appropriate way. Don’t leave reputation to chance, it’s too important.
The services listed above are just a selection of what we offer. We tailor our products for each client and will work with you to plan the strategy and deliver the results that you want. If you would like any further information please feel free to explore our website in greater depth and do get in touch if you would like to speak to us. We don’t bite!
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