DIGITAL PR SERVICES
AWAKEN POTENTIAL WITH DIGITAL PR
Looking to improve your brand’s authority performance? Our Digital PR service utilises tactical storytelling to secure organic media placement. In addition, Digital PR bolsters wider SEO and digital marketing efforts to improve brand sentiment and value online.
DIGITAL PR VS TRADITIONAL PR
Traditional PR and digital PR services can co-exist with benefits for both practices. However, the top performing point for businesses looking to maximise their brand performance is in the middle, incorporating all three disciplines across on-page SEO, traditional PR and Digital PR.
Digital PR is often referred to as “Off-Page SEO”, where the “process” of amplification is through link acquisition and media coverage for a business. That said, we believe that this limits the true power and performance of Digital PR. Taking into consideration wider aspects of SEO, such as entities, provides a robust approach to content creation and placement through Digital PR. Our data-driven campaigns resonate with audiences providing tangible results.
The business benefits of Digital PR
A well-positioned Digital PR strategy can directly extend your business’ brand authority
Our team of Digital PR specialists create strategies and campaigns to meet your business needs. Utilising our expertise in media relations, we nurture your brands’ perception with key media outlets and curate content for organic placement. When partnering with a team of Digital PR specialists (that’s us) and executing a well-thought-out strategy, your business can expect:
Enhanced visibility and brand awareness
Digital PR widens your reach by connecting with media publications and relevant audiences
Stronger reputation
Positive media coverage and brand mentions across a range of media outlets and sectors bolsters brand authority through ongoing reputational management and tactical crisis communications
More traffic
Digital PR encourages reputable sources to talk about your brand and as a result attract more people to your website.
IMPROVED SEO
Digital PR efforts lead to high-quality backlinks, signalling to search engines that your website is trustworthy and deserving of high search rankings
How do we measure Digital PR performance?
Our Digital PR services ensure your brand stays visible, credible, and authoritative in your industry.
We’re big on results and firmly believe that, ‘if you can’t measure it, you can’t manage it’. So, to benchmark the impact of our Digital PR service for your brand, we use performance metrics including brand up-lift and brand authority. Our performance metrics plug directly into your wider marketing metrics, such as SEO, providing a holistic view for your business.
Why partner with us for Digital PR?
Sleeping Giant Media have been offering digital marketing delivery, insight, and education to awaken potential in businesses across the globe since 2008.
Owing to our passionate team of experts — from SEO specialists to Google Ads gurus — we deliver cutting-edge digital marketing services that help unlock brands’ potential online.
When it comes to digital PR services, we offer a fully-integrated approach to raising your brand authority. Connecting with curated content, SEO delivery and wider marketing methods, our Digital PR offering carefully blends creativity with strategy to ensure that every piece of content, every brand mention, and every link builds toward your business goals.
ready to maximise your Digital PR performance?
For a full breakdown of what digital PR performance could look like for your business, fill in the contact form below and our team will reach out to arrange a call.
In the meantime, you can find more information about digital PR and our other services on our blog (alongside a wealth of other digital marketing expertise).
DIGITAL PR FAQs
So you are interested in Digital PR? You are in the right place, here’s a recap of some questions you may have:
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