How Signet boosted online visibility & engagement with Sleeping Giant Media.
Blending Human Storytelling with AI-Driven Precision in Digital PR
We tell meaningful stories and build lasting media relationships that grow brand authority. With AI working quietly in the background, helping us spot trends, speed up research, and track coverage, we stay focused on what really matters: the right story, shared with the right people, in the right places.
This effective tailored approach boosts visibility, sharpens targeting, and secures more valuable placements across search and media spaces where human creativity and AI insight go hand in hand.
Traditional PR and digital PR services can co-exist – with benefits for both practices.
However, the top performing point for businesses looking to maximise their brand performance is in the middle, incorporating all three disciplines across on-page SEO, traditional PR and Digital PR. Digital PR is often referred to as “Off-Page SEO”, where the “process” of amplification is through link acquisition and media coverage for a business. That said, we believe that this limits the true power and performance of Digital PR. Taking into consideration wider aspects of SEO, such as entities, provides a robust approach to content creation and placement through Digital PR. Our data-driven campaigns resonate with audiences providing tangible results.
How do we measure Digital PR performance?
Our Digital PR services ensure your brand stays visible, credible, and authoritative in your industry.
We’re big on results and firmly believe that, ‘if you can’t measure it, you can’t manage it’. So, to benchmark the impact of our Digital PR service for your brand, we use performance metrics including brand up-lift and brand authority. Our performance metrics plug directly into your wider marketing metrics, such as SEO, providing a holistic view for your business.
Our Digital PR service utilises tactical storytelling to secure organic media placement. In addition, Digital PR bolsters wider SEO and digital marketing efforts to improve brand sentiment and value online.
Traditional PR and digital PR services can co-exist – with benefits for both practices.
However, the top performing point for businesses looking to maximise their brand performance is in the middle, incorporating all three disciplines across on-page SEO, traditional PR and Digital PR. Digital PR is often referred to as “Off-Page SEO”, where the “process” of amplification is through link acquisition and media coverage for a business. That said, we believe that this limits the true power and performance of Digital PR. Taking into consideration wider aspects of SEO, such as entities, provides a robust approach to content creation and placement through Digital PR. Our data-driven campaigns resonate with audiences providing tangible results.
How do we measure Digital PR performance?
Our Digital PR services ensure your brand stays visible, credible, and authoritative in your industry.
We’re big on results and firmly believe that, ‘if you can’t measure it, you can’t manage it’. So, to benchmark the impact of our Digital PR service for your brand, we use performance metrics including brand up-lift and brand authority. Our performance metrics plug directly into your wider marketing metrics, such as SEO, providing a holistic view for your business.
Our Digital PR service utilises tactical storytelling to secure organic media placement. In addition, Digital PR bolsters wider SEO and digital marketing efforts to improve brand sentiment and value online.
The business benefits of Digital PR
A well-positioned Digital PR strategy can directly extend your business’ brand authority
Our team of Digital PR specialists create strategies and campaigns to meet your business needs. Utilising our expertise in media relations, we nurture your brands’ perception with key media outlets and curate content for organic placement. When partnering with a team of Digital PR specialists (that’s us) and executing a well-thought-out strategy, your business can expect:
Enhanced visibility and brand awareness
Digital PR widens your reach by connecting with media publications and relevant audiences
Stronger reputation
Positive media coverage and brand mentions across a range of media outlets and sectors bolsters brand authority through ongoing reputational management and tactical crisis communications
More traffic
Digital PR encourages reputable sources to talk about your brand and as a result attract more people to your website.
IMPROVED SEO
Digital PR efforts lead to high-quality backlinks, signalling to search engines that your website is trustworthy and deserving of high search rankings
Solidifies brand tone & positioning externally
Digital PR reinforces brand tone and positioning by securing consistent, strategic media coverage that aligns messaging with target audiences and industry authority.
Aids alignment/re-alignment to key audiences groups
Digital PR ensures brand messaging resonates with key audience groups by aligning or re-aligning content with their interests, needs, and media consumption habits.
Helps to achieve performance objectives
Digital PR drives performance objectives by increasing brand visibility, authority, and engagement, contributing to wider marketing goals like traffic growth, lead generation, and conversions.
Bespoke packages to meet business needs
Our bespoke, holistic Digital PR packages are designed to meet wider marketing goals and troubleshoot challenges, focusing on performance-driven outcomes rather than isolated Digital PR tasks.
Powered by data for a tactical approach
Our Digital PR service is powered by data, enabling a tactical approach that drives strategic coverage, audience engagement, and measurable performance outcomes.
Why partner with us for Digital PR?
Sleeping Giant Media have been offering digital marketing delivery, insight, and education to awaken potential in businesses across the globe since 2008.
Owing to our passionate team of experts — from SEO specialists to Google Ads gurus — we deliver cutting-edge digital marketing services that help unlock brands’ potential online.
When it comes to digital PR services, we offer a fully-integrated approach to raising your brand authority. Connecting with curated content, SEO delivery and wider marketing methods, our Digital PR offering carefully blends creativity with strategy to ensure that every piece of content, every brand mention, and every link builds toward your business goals.
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Ready to maximise your Digital PR performance?
For a full breakdown of what digital PR performance could look like for your business, get in touch with our team.
In the meantime, you can find more information about digital PR and our other services on our blog (alongside a wealth of other digital marketing expertise).
FAQ’s
HOW TO PROVE THE IMPACT OF DIGITAL PR
To benchmark the impact of our Digital PR service for your brand, we use performance metrics including brand up-lift and brand authority. Our performance metrics plug directly into your wider marketing metrics, such as SEO, providing a holistic view for your business.
EXAMPLES OF GREAT DIGITAL PR
When it comes to digital PR services, we offer a fully-integrated approach to raising your brand authority. Connecting with curated content, SEO delivery and wider marketing methods, our Digital PR offering carefully blends creativity with strategy to ensure that every piece of content, every brand mention, and every link builds toward your business goals.
WHAT IS THE DIGITAL PR?
Our Digital PR service utilises tactical storytelling to secure organic media placement. In addition, Digital PR bolsters wider SEO and digital marketing efforts to improve brand sentiment and value online.
WHAT ARE THE BUSINESS BENEFITS?
Our team of Digital PR specialists create strategies and campaigns to meet your business needs. Utilising our expertise in media relations, we nurture your brands’ perception with key media outlets and curate content for organic placement. When partnering with a team of Digital PR specialists
HOW DOES DIGITAL PR HELP DRIVE WEBSITE TRAFFIC?
Digital PR encourages reputable sources to talk about your brand and as a result attract more people to your website.