How Signet boosted online visibility & engagement with Sleeping Giant Media.
Blending Real-Life Expertise with AI-Enhanced Efficiency
Our content is crafted to create meaningful connections with our audiences.
We use AI to support our research and insights gathering, enabling us to spend more time on human creativity, strategic thinking, and to showcase real-life expertise.
AI enables us to reduce time on administrative tasks and data crunching, meaning our creative editorial experts can spend more time developing content that is original, uniquely fit for your brand, while being optimised for Search Engines and AI Engines to help create stronger brand presence.
CONTENT THAT CONVERTS
Create meaningful connections and elevate your brand’s online presence with expertly-authored content from our award-winning content writers.
We craft high-impact content to an exceptional editorial standard, helping your brand cut through the noise and perform well in search.
Looking for content that is high performing, purposeful, and of the highest quality? You’ve come to the right place.
Blending a wealth of SEO knowledge with decades of editorial experience, our content team combinesbest practice with originality and creative flair to produce content that works every time.
CONTENT THAT CONVERTS
Create meaningful connections and elevate your brand’s online presence with expertly-authored content from our award-winning content writers.
We craft high-impact content to an exceptional editorial standard, helping your brand cut through the noise and perform well in search.
Looking for content that is high performing, purposeful, and of the highest quality? You’ve come to the right place.
Blending a wealth of SEO knowledge with decades of editorial experience, our content team combinesbest practice with originality and creative flair to produce content that works every time.
OUR CONTENT MARKETING SERVICES
CONTENT AUDITING
Take stock of your site’s content, reviewing what’s working to boost performance, what’s dragging it down, and where you have further opportunities to grow. We analyse organic search data to pinpoint where performance opportunities lie, while assessing on-page content quality - all designed to give you a detailed breakdown of how hard your site’s content is working for you.
AUDIENCE PERSONAS
Engage, retain, and convert the audiences most relevant to your brand with our audience personas. We aggregate multiple data sources — including search, media affinity & consumption, social, and brand — into tangible audience personas that enable a more targeted and effective content output.
CONTENT STRATEGY
Combining search insights, targeted audience data, and industry expertise, our content strategies create a framework that consistently aligns your brand’s content output to your goals and objectives.
SEO CONTENT CREATION
Looking to perform better in search? In collaboration with our SEO experts, our award-winning content writers create highly-optimised content for your brand. Content is backed by our cutting edge data, insights, and up-to-date Search Engine Optimisation best practices.
EDITORIAL CONTENT CREATION
From blogs and case studies to white papers, we create original, timely, and brand-specific content that engages with your target audience, tapping into their passions and showcasing your industry expertise.
EDUCATION
Empower your teams to create excellent content with our bespoke content marketing training. Led by our experts, our customised training sessions are designed to upskill your staff, giving them the confidence and content marketing knowledge needed to produce great results.
WHY WORK WITH US?
Work with a team of content specialists with years of industry experience in creating content to an exceptional standard.
Stay agile with flexible content solutions. Whether you need a full strategy, a one-off project, or ongoing support, we adapt to your needs.
Enjoy the perfect blend of creativity and data with our research-backed content, audience insights, and SEO expertise.
Gain industry insight. We stay ahead of content marketing trends and can train your team on industry advancements and best practices too.
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NEED CONTENT THAT WORKS?
Whether your brand needs a full B2B content strategy, or some creative support on your blog output, get in touch with our experts today.
Fill in your details in the form above and tell us more about your brand’s requirements. Not sure? Sometimes that’s the best place to start a conversation.
FAQ’s
What are content marketing services?
Content marketing services help businesses to plan, create, and distribute quality digital content that engages their audience, builds trust, helps drive performance, and boosts organic rankings and traffic. Including SEO content creation, editorial copy, content optimisation, and content auditing, these services maximise the impact of brands’ website content online.
How does content marketing help my business?
The benefits of content marketing for businesses are numerous, and include (but are not limited to):
- Improved organic performance, such as site traffic and rankings
- Increased brand awareness, reach, and share of voice online
- Greater engagement with audiences
- Alignment with SEO best practices for more success in search
- Heightened brand perception from audiences with E-E-A-T content
- More competitive online presence.
Why is content marketing important for SEO?
High-quality, relevant content that adheres to best practices and helps users is rewarded by search engines. By prioritising the creation of optimised content that answers search intent and demonstrates your brand’s expertise, experience, authority, and trustworthiness, you can improve SEO performance.
What types of content do you create?
At Sleeping Giant Media, our team of award-winning content writers create SEO content (such as service page copy) and editorial content (such as blogs). We also produce impactful organic social media and Digital PR content too.
How do you measure the success of content marketing?
We focus on tracking the right metrics for your goals, as success looks different for everyone – whether that’s increased organic traffic, higher engagement, or improved conversions. Our content auditing, strategy, and performance analysis ensure that we’re always optimising for results.