What’s Next For Cookies? – Digital News Roundup – 26.07.19
How many times have you said “it’s hot!” this week? Well, distract yourself from the heat with updates on Snapchat’s growth, changing Facebook ads, the death of the cookie, new Reddit awards and the latest FaceApp drama.
Russia may, or may not, now have your face data… ????
Snap announces an increase of 13 million daily active users following updates
Forgotten all about including Snapchat in your social strategy? Well, it looks like that could’ve been a mistake – with the platform announcing an increase of 13 million daily active users in the past quarter.
This amounts to the highest number of daily users around the world since Snap went public, perhaps suggesting that the Android-focused redesign last quarter succeeded in providing a more tempting experience for users on Android devices.
Paired with a host of viral face filters (who doesn’t love a filter?) and the platform’s investment in products for a more global user base, this success points out that perhaps marketers shouldn’t be ruling out Snapchat just yet. The company has said that it’s “cautiously optimistic that the growth trend in user engagement will continue into the next year” – which could mean interesting opportunities for brands and marketers. Check out more on the news at The Verge.
Facebook shrinking ad space on mobile News Feed – will your ads make the cut?
Starting in August, Facebook will be making changes to the aspect ratio in its mobile News Feed, affecting both posts and ads.
In the new mobile News Feed, posts and ads will display at a 4:5 aspect ratio – shorter than at the original 2:3 aspect ratio. For advertisers, the implications of the change are that now only three lines of text will show, with the inclusion of a prompt to view more text – less than the previous seven lines of text.
This means tighter, more enticing ad copy is required – less is more. On top of that, media will need to be optimised for the new size – with anything that’s taller than 4:5 being masked on mobile once the changes come into play.
“The slimming down of creative real estate furthers the need for marketers to be thinking in terms of the long game on their branding. They have less space to try and sell, so they need shorter messages delivered more frequently to cut through the noise,” said Susan Wenograd, VP of marketing strategy at Aimclear. Read more at Marketing Land.
US Congress Leader wants FBI to investigate FaceApp following security concerns
A senior leader in the US Congress has stated that the FBI “must open an investigation” into popular FaceApp – the app responsible for all of those old people selfies you’ve been seeing on your feeds in recent weeks.
Chuck Schumer, US Senate minority leader, said the app could have put “millions of citizens at risk”, largely due to the fact that the app is owned by a Russian company – leading to concerns around how any data collected would be used. “It would be deeply troubling if the sensitive personal information of US citizens was provided to a hostile foreign power actively engaged in cyber hostilities against the United States,” he explained.
However, FaceApp has denied sharing user data with third parties, or selling data in any way, explaining that “99% of users don’t log in” – meaning there is no identifiable data being collected. This is the latest in a long line of controversial concerns around FaceApp, following it making headlines last year over its fairly diabolical ethnicity filters. Ouch. With more than 80 million active users reported to be engaging with FaceApp, should they be concerned? Read more at The Independent.
What’s next in the world of cookies?
A report has highlighted how smart cookie-blocking technology, led by Apple and Firefox, now blocks third-party cookies as a default – with Google’s Chrome also adding controls that let consumers block cookies. This is paired with regulations like GDPR impacting the way that marketers can gather, store and use data.
Third-party cookies have long been a backbone in the advertising world, and Google’s move towards Intelligent Tracking Prevention (ITP) could be the final nail in the coffin with regards to the old-hat way of doing things. Seeing as most targeting, remarketing, and display advertising relies on cookies, it’s understandable that marketers are concerned. Although as we know, things change quickly in the digital world – and a more effective way of using data sources could be just around the corner.
It will be interesting to see whether Google comes out with a replacement that allows businesses and advertisers to connect with users in a whole new way – perhaps only time will tell. Check out the full editorial at Marketing Land.
LinkedIn to let SMBs promote their service offerings on profile pages
LinkedIn has announced profile updates aimed at helping small to midsize business owners promote their services.
The social platform announced that SMBs will now be able to add service listings to their LinkedIn profile pages, and will then automatically be eligible to show up when users are searching for relevant services.
Having profile pages show in this way helps to add “an extra level of exposure” for SMBs, which could prove helpful for brands who don’t have the time to invest in a full social media marketing presence outside of their company page.
The feature is coming to US SMB leaders and freelancers now, but LinkedIn has said it will be available to all SMB owners come the autumn. Read more at Marketing Land.
Reddit launches Community Awards for subreddits to design and hand out
Reddit is officially launching a new feature called Community Awards, which are new Reddit Gold-style medals that subreddits can design for themselves.
The Community Awards are designed to follow in the footsteps of Reddit’s existing awards, although they won’t give access to Reddit Premium, and will be specific to individual subreddits – rather than being site wide. Reddit’s communities will be able to offer up to six awards, with the option to make the selection process as “democratic as they like”.
Some have voiced concerns that the awards could allow “malicious moderators to promote bad behavior among their subscribers”, although Reddit has confirmed that awards must adhere to the site’s policies – and that only safe-for-work subreddits will get the option to use the medals.
The feature, which has been in testing since April, is now being rolled out to all eligible subreddits in the coming weeks – so keep your eyes peeled. Check out more over at The Verge.
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