In the ninth of our 13 Google+ videos, Luke answers the question â€˜what niche do you think Google+ will occupy?â€™
You can watch the video here and/or read the synopsis below.
In the video, Luke explains that he believes Google Plusâ€™ niche is that it is a digital representation of our everyday conversations. Thatâ€™s why he thinks that itâ€™s going to be successful as a platform because Google+ isnâ€™t trying to change the way we interact but is simply giving us a digital way of interacting in the same way as we currently are.
Luke continues to say that the reason he thinks Google+ is going to be so powerful is that itâ€™s not actually trying to target a niche, but itâ€™s giving people an intuitive way to communicate with others.
To give an example that links into a buying decision, before we make a purchase, particularly a larger purchase, we tend to ask our friends and get advice before committing to that purchase. Google+ takes that conversation and moves it online. Google own the search engine results page so they have the purchasing area where youâ€™ll do your research, and they have the social media and potentially have the information from your friends who have previously bought that product. Google+ takes the word-of-mouth referral process, doesnâ€™t change it but moves it online.
Over to you
What do you think? Does Google+ have a niche? Do you think it’s intuitive?
Please drop us a line in the comments section below.