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What is white label SEO?

I’m glad you asked! White label SEO is the act of supplying SEO services for another agency, under that agencies name. Essentially, two agencies/companies/businesses working together for the sale of and delivery of an SEO service, where they share profits from the sale.

This enables other marketing agencies to provide holistic digital marketing services in addition to their own, providing their clients with more than they can deliver in-house, or through providers with more expertise than themselves.

The term white label is used across many businesses for the same premise. The name white label derives from the image of a white label on packaging that can be filled in with the other companies trade dress – cool, right?


What are the benefits of using white label SEO services?

There are loads of benefits to using another agencies white label SEO services, such as:

  • Helps you focus on your own agencies strengths
  • Helps you scale your business
  • Provides added value to your customers
  • Can help deter your customers from looking elsewhere
  • Saves overheads on additional team members
  • Saves spending on SEO tools
  • Increases your customer satisfaction
  • Increases revenues
  • Up to date SEO knowledge from experts
  • Furthers your business offering


What services are included in white label SEO?

The services you get when working with an agency to provide white label SEO for your business depends on both the agency themselves and your needs.

At Sleeping Giant Media, we offer white label SEO services that include activities such as:

  • SEO strategies
  • SEO auditing
  • Keyword research
  • On Page SEO
  • Off Page SEO
  • Technical SEO
  • Link Building Strategies
  • Backlink Analysis
  • Website Migration
  • Content Writing
  • Reporting
  • International SEO

When researching your white label SEO provider, look at the services they offer their own clients, and speak to them about their offering.


How much are white label SEO services?

The pricing plans of white label SEO services is dependant on the agency you choose to work for. Many SEO companies and agencies work on an hourly or day rate basis, some will work under packages, and for some, for white label services, they may work in project styles.

The agency or business then selling these services as their own white-label products usually increase the price to sell to their clients, meaning they also make money on this sale.

If you’d like to know more about how we charge for white label SEO services as the provider, get in touch.


How does the relationship for white label SEO services work?

In most cases, the agency reselling these SEO services under white-label can chose to market them as they like, charge as they like and present the work and data as they like. During the relationship, the SEO agency works closely with the reseller, not usually directly with the client so as to avoid them knowing. 


How to choose a white label SEO agency

Choosing a white label agency for any digital marketing work should be a considered decision. You should look for an agency that:

  • Is in line with your pricing models
  • Can prove they know what they’re doing
  • Has a track record of white label services
  • Has similar values to your business
  • Can treat your clients with the same respect as you do
  • Is reliable
  • Can provide you with resources (like case studies) to help sell the service


Overall, white label SEO services are a fantastic way to further your own offering, to provide more value to your clients and to help grow your business without the worry of additional overheads or tools necessary to do the job.

White label SEO agencies should be considered, and you should work with an agency you trust.

If you’d like to explore our white label SEO services then get in touch – we’d love to help make yours and your clients businesses Giant… but all in your name!

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