Is 2012 the year of the mobile? Maybe it is.
I have been thinking a lot recently about mobile ‘friendly’ website design Vs Responsive design, and what is the correct design to use.
A lot of businesses are going ‘mo (the cool word for mobile) this is mainly because over the past two years alone, mobile search traffic has increased five-fold!
Customers are searching for business’s from mobile phones nowadays because it’s so easy for them do this. Companies will need to engage users with a mobile experience designed for completing on-the-go tasks from their small screens. Mobile sites need to be engaging, quick, informative and thumb friendly! The moment a user is unable to find information they require on the landing page they are more than likely to bounce the page and search again, and land on a competitors page, which is obviously the last thing you want.
Website Design Vs Responsive Design
There is a bit of an emerging trend among web developers called responsive design and if they should use it. What is responsive design i hear you cry?
Well, it is a website design technique that allows you to create a single website that will adapt to the device on which itâ€™s being viewed, whether itâ€™s a laptop, smartphone or tablet. A site built with responsive design will automatically resize for different devices, but it is up to you to prioritise the content that matters most to the mobile user.
A good example of this is when a mobile user might need to quickly find your contact number or directions to your office, where as a tablet user might want a simpler way to make couch-surfing purchases/enquiries. A site built using responsive design could prioritise click-to-call and click-to-map buttons, while the tablet site would focus on simplifying the shopping basket.
I think that building a separate mobile site can be a suitable solution, itâ€™s also really important to understand how responsive design might fit into your plans to Go Mo’. It really does depend on your business, and the direction its going in.
Here’s a good image that Google released recently with the difference that responsive design can have:
The moral of this blog is: Whether we like it or not the times are changing and mobile searches now play a big part in our lives and we have to change with these times. I dont think there is a need to panic, but do ensure that your website is mobile friendly and is providing your customers with the simple things – such as contact numbers and an easy booking process via mobile.
As always any questions please feel free to get in contact.