Say Goodbye To Likes Forever On Your Favourite Social Media Platforms – Digital News Roundup – 06.09.19

by | Sep 6, 2019 | News

Welcome to September! This time around we’re talking about a new Google content test, the latest deepfake drama, a Porsche/Twitch collab, rumours that Facebook will start to hide Likes, and the platform’s continued push to boost Stories.

Home > News > Say Goodbye To Likes Forever On Your Favourite Social Media Platforms – Digital News Roundup – 06.09.19

 

Bye bye getting likes on social media… ????

 

Facebook may begin to hide like counts on posts

An app researcher has uncovered code which suggests that Facebook is considering hiding like counts on its posts – in a similar test to the one launched by Instagram earlier this year. 

Instagram, which is of course Facebook owned, has seen success with its test, now expanding it to more countries – and receiving positive reviews from users. This taps into the mental health concerns that are becoming more and more prevalent around social media usage, and calls for platforms to do more to protect vulnerable users. Removing public-facing likes could take away some of the pressure users feel around getting enough likes, as well as making the content that is shared potentially more genuine.

Facebook has now confirmed that it is considering running a test of this kind, but that it is yet to begin – however, if the test is successful, we can expect to see similar moves on other platforms in the future. Read more at The Verge

 


New Chinese app Zao sparks deepfake privacy drama

A new Chinese app has shot to the top of the ‘most downloaded apps’ chart this week – swiftly triggering concerns around privacy.

Zao, which was released last week, is an app that lets users swap their faces with film or TV characters. It uses deepfake technology to switch users faces into scenes from well-known movies, such as Titanic, through people uploading “a series of selfies in which they blink, move their mouths and make facial expressions”. 

However, critics quickly spotted issues with the app’s privacy policy, which stated that it had “free, irrevocable, permanent, transferable, and relicenseable rights to all user-generated content.” Zao released a statement saying that it will be making changes, but this hasn’t done much to allay fears around deepfake tech in general – which have been buzzing around since the 2016 US election.

With struggles around how to categorise and regulate deepfake tech, its now growing popularity amongst consumers is only going to exacerbate concerns once more. Read the full story at The Guardian

 

Google testing content highlighting when users click on search results 

Google has announced that it is testing a new feature designed to highlight content on-site, based on the search result that a user clicked on. 

The move would take a searcher from the results page onto a third-party site, before moving down and highlighting the exact content relating to their search. The new feature, which is being tested on approximately 5% of Google searches, was previously available through AMP, with the search giant now trialling it for Chrome desktop users also. 

While this could be interesting from a user experience point of view, marketers have raised concerns that it could result in users missing on-page elements like call-to-actions, in favour of skipping straight down to the highlighted content. Read more on the news at Search Engine Land.

Porsche and Twitch collaborate on a new game-based ad

Porsche this week launched a ”Choose Your Own Adventure-style game”, aimed at 18-34 year olds. No, the brand isn’t looking to break into the gaming market – it was all a ploy to advertise its latest car release. 

The ad was a collaboration between Porsche and Twitch’s internal brand studio, designed to reveal the brand’s newest electric car, the Porsche 99X. The carmaker is moving into Formula E for the first time, and wanted to hit up a younger audience who might be interested, in a format that they were more likely to engage with.

“We wanted to do something completely unique with it, which was actually make a real-life video game,” says Harris, director of custom solutions at Twitch in Europe. Viewers controlled the actions of two drivers to solve game-related puzzles, and the stream saw great success – with “almost a million people playing” across the four hours it was live. 

Could this be the start of a new kind of advertisement? There are definitely signs that it proves more engaging, after all. Check out the full story at The Verge

 

Facebook may begin to hide like counts on posts

An app researcher has uncovered code which suggests that Facebook is considering hiding like counts on its posts – in a similar test to the one launched by Instagram earlier this year. 

Instagram, which is of course Facebook owned, has seen success with its test, now expanding it to more countries – and receiving positive reviews from users. This taps into the mental health concerns that are becoming more and more prevalent around social media usage, and calls for platforms to do more to protect vulnerable users. Removing public-facing likes could take away some of the pressure users feel around getting enough likes, as well as making the content that is shared potentially more genuine.

Facebook has now confirmed that it is considering running a test of this kind, but that it is yet to begin – however, if the test is successful, we can expect to see similar moves on other platforms in the future. Read more at The Verge

Should Instagram hashtags appear in the caption or comments?

For social media marketers, the long-running debate of where to put hashtags on Instagram is something that never seems to go away. But a new study is hoping to draw a line in the sand once and for all. 

SocialInsider recently conducted a study with Quuu to find out what the best practice should be with regards to hashtags on Instagram. They found that of the 650k posts they reviewed, from 6,787 brand profiles, 93.8% of the posts had the hashtags in the caption itself. This means that only 6.2% of brands opted for hashtags in the comments. 

They went on to find that average reach rate per post for hashtags was higher when they featured in the captions, rather than the first comment; a stat that was consistent across almost every category. Although it’s worth keeping in mind that the differences were not significant.

So, the aesthetic benefit of keeping your caption nice and clean may not be worth the drop in engagement you could experience. Check out the full report at SocialInsider

Facebook continues to promote Stories with new features 

Facebook Stories is a growing platform, and now, Facebook is testing new ways to promote the Stories functionality – and continue to boost interest. 

Now, Facebook will showcase Stories from Pages in a new in-Feed panel, offering enhanced promotional opportunity for brands. Not only will this appear in a prominent position at the top of the page, but it will also provide a dedicated Page area to amplify interest further. 

We continue to see more and more development on Stories from Facebook, including features that are crossing over from Instagram – where Stories have long been a popular feature. With rumours of a slideshow option and a stop-motion video creation tool, Facebook is pushing hard to ensure that Insta Stories lovers and being tempted onto Facebook. 

For those who are yet to dabble with Stories, this could be a good time to make the leap. Read more at Social Media Today

Don’t forget to check out some of our recent blog posts below, or we’ll see you back here next week for more digital news goodness.

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