Mobile is here, and this time its here to stay… (ok that sounded a bit “american film trailer” didn’t it?) but seriously, having had a look at some of our clients analytics accounts we can see that this year promises to be the year of the mobile… or at least the year of the “device” as the late Mr Jobs would say.
Here are some interesting stats for you. This client is in the B2C market sector with non mobile optimised sites.
Mobile Traffic as a % of overal visits
Mobile Transactions as a % of all transactions
If you have observed a similar trend let us know. How are you making the most of it, how has a mobile site impacted your overall performance?