7 Digital Marketing Techniques To Help You Boost Your Conversion Rate!
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See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.
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Read the transcript of this episode of Giant Wednesday... 👇
Looking to market your business? Boost those conversions and make more sales? Well, you’re here – so you’re already on the right path.
No matter what you’re counting as a conversion in that moment, they’re an important metric to track in the marketing world. And they are obviously much sought after.
Not only are there hundreds of ways to generate conversions with digital marketing, there’s also a lot of visibility when it comes to working out how that conversion happened.
So, let’s learn how to merge your actions and learnings and improve your conversion rate in this week’s episode of GIANT Wednesday.
Hi, I’m Luke from Sleeping Giant Media and I’m on your screen right now to share seven marketing techniques that can help boost your conversion rate no matter what platforms you’re using or budget you have. How lovely
If you like what I have to say in today’s video then make sure to subscribe to our channel where we have tons of digital marketing skills-based videos. If you don’t like my face, then don’t worry… there are other people on this channel as well…
Okay, so you’ve decided you like my face. Great.
So let’s jump straight into seven things you can do to help boost your conversion rates online through the powers of digital marketing.
Number 1. Cover all of your bases.
It’s pretty much a guarantee that every business will see varying results from different marketing channels.
It’s not a case of one size fits all when it comes to marketing. Sorry.
With this in mind, it’s SO important to constantly try out new platforms and see what the results are like for YOU.
Whether that’s trying PPC for the first time, or dipping your toe into the LinkedIn pool.
As I constantly say to my kids, you won’t know if you like it, if you don’t try it! And the same can be said about knowing if something is good for your conversions.
Number 2. Focus on your customer’s needs and issues
Do not underestimate the power and importance of how you word your advertising and marketing activities if you want them to lead to conversions.
Good messaging can be the difference between the failure and success of a campaign.
Make sure you do your research on your customers and nail down exactly what it is that they want.
In particular, focus on their goals and pain points. These can inspire the way you word your messaging, helping to provide solutions with your product or service.
Number 3. Make it as easy for people as possible
For the most part, people are incredibly impatient when it comes to digital and technology.
If a web page takes a while to load, or the products they are looking for aren’t immediately accessible… the chances are they’ll go elsewhere.
You’ll want to analyse your site speed, making sure your destination links from your ad, post or listing, lead to the right place.
Make the whole conversion process as easy to follow as possible and your customers will thank you.
Number 4. Keep an eye on your expenses and returns
If you’re advertising in multiple places, or with multiple ads on the same platform, it can be tricky to keep track of all that’s going on. We’re only human!
Tracing your cost per conversion for each of those listing without using proper tracking will never be an easy task.
Make sure you UTM your links so ‘future you’ has less of a hard time. We’ve got a whole video on that. We’ll link it for you up there or down there or somewhere around me.
Although it might be easy to focus on ‘direct cost spent’ vs ‘conversions’ with advertising, time is equally as important to measure as an investment.
Use your learnings to work out how to better spend your time based on your marketing goals and objectives.
Time is money, and money is… nice.
Number 5. Regularly report on your results
In the words of the great man and our head of Data, “if you don’t measure it, you can’t manage it.”
Keep a regular record of your conversions and expenses and you’ll be left in a much better position to improve your results and make changes to underperforming efforts.
Otherwise, what’s the point?
Number 6. Make sure you have a full-funnel strategy
When it comes to conversions it can be rather easy to get fixated on the sales messages.
Doing this can mean you’re missing out on attracting new people who might be interested in your business in the long term, but just aren’t ready to convert just yet.
Having a healthy spread of conversion plans and adverts is all well and good, but try to isolate some of your budget and efforts for raising your company profile, building brand awareness and caring for existing customers.
Yep, full-funnel marketing
Number 7. Split test.
Making little changes to the images you use, or the wording you place can have a GIANT impact on your results.
Making your text a different colour, or adding lowercase letters as opposed to capital letters can be the difference between a conversion or a complete ignoring of your content.
Again, we’ve got a video all about A/B split testing. You can find it somewhere around here.
Create a couple of variations, change up your messaging and monitor these results. And remember, focusing on changing just a single variable in each test will be the best for you to determine success.
So they were my seven bits of advice for approaching your marketing and advertising to help boost your conversion rate.
As with everything, remember it takes time to see results, so don’t give up. If you get stuck, or have any more advice then leave a comment below and someone will happily lend you a helping hand.
Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!
As always, make sure you subscribe to our channel for even more great content.
Thanks for watching, and we’ll see you next time for another GIANT Wednesday.
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