Blogging for busy people part 1 – Before you blog
Ok so you have got this blog thing on your site and you know you should be doing it because companies like ours have told you it is a good thing. (It is by the way, check out my other post on why you should blog if you need some reasons!)
Here is the situation:
You are busy sifting through emails, answering phones and doing a million other jobs and you find half an hour every week to write a blog. It is really important that you make the most of that time! This post is aimed at breaking your spare 30 min’s into separate tasks, and give you the foundation on which to blog. Once you have followed these steps you will be ready to blog quickly when ever you get the chance.
1. Branding and tone of voice (your first 30 min)
This is something I can’t stress enough. You need to find your own tone, your own voice, your own vocab. Everything you write has to fit with this in order to have the maximum impact. This should be something you develop as part of all your marketing activity. Once it is in place it is easy to write within that voice.
2. Blog topics (30 min)
Pick a whole series of topics that you can talk about. My advice is to take your core products and services and make a list of them. Then think about how your view on them can help other people. i.e. (Service + your expertise) so in my case, SEO and blogging effectively. I would suggest that you aim to create 10 blog titles which are pre prepared and ready to roll you get you next spare 30 mins.
3. News alerts (30 min)
If you are struggling to find things to blog about, one good way to find topics is to set up a number of news alerts via Google alerts. All you need to do is type in some keywords that are relevant to your business and Google will send you alerts when they are mentioned.
Now you have all the elements in place to start blogging, but remember..
4. Keep them manageable
Don’t bite off more than you can chew on your first attempt! It is often hard to keep things succinct when writing blogs. A good way frame things off and keep it manageable for you to write and your reader to read, is to base it around a number of key points. e.g. 3 things to help… or 5 reasons too… and so on.