In our thirteenth and final, instalment in our Google+ video series, Luke talks about how he thinks Google+ will keep communities spam free.
Watch the video here:
Luke starts by explaining that he doesnâ€™t know the answer to this question so what heâ€™s saying is pure speculation. He says that probably the only people who do know the answer are currently sitting in Googleâ€™s offices.
Luke says the danger is that communities are going to get spammed and hit with irrelevant comments. So thereâ€™s going to become a need for moderators and people to curate those communities. Luke thinks that Google+ communities will be monetised by way of a revenue share with the community owner, and that this will be how Google will encourage community moderation.
So if an advertiser is able to advertise in a certain community and itâ€™s on a cost per click basis, letâ€™s say itâ€™s Â£1 per click. The community owner might get 2% or something and Google will get 98% or whatever the revenue split is. Luke believes that this will encourage community owners to ensure that they maintain a good quality community that will encourage people to stay, because the more people who stay, the more revenue theyâ€™re going to generate. Luke thinks this is the way Google are going to incentivise high quality communities, which are monitored and moderated, through a revenue split model.
Over to you
What do you think? Do you agree with Luke, or do you have your own ideas as to how Google+ will keep communities spam free? Please do leave a comment below or on YouTube.
If you have missed any of our videos, or indeed would like to watch them again , you can find the entire playlist on YouTube.
We will be creating some more videos in the near future. But if you have any suggestions for topics, or any search and social marketing questions you would like answered, please let us know in the comments below.