How Many Keywords Should There Be On A Page? SEO Best Practice!

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Read the transcript of this episode of Giant Wednesday... 👇

Is that blog happy to see me or have you stuffed some keywords in there?

Formalities aside… you’re looking to make sure your website ranks well for the content that it contains, right?

In the SEO world that keywords can be a contributing factor to how your site is performing on search engines like Google and Bing.

So surely all that means is that you have to sprinkle plenty of those keywords all over your site content and you’ll be ranking in no time…

Unfortunately, it’s just not that easy. But don’t worry, we’re here to give you a helping hand on getting that keyword usage just right in this week’s episode of GIANT Wednesday.


Hi, I’m Adam from Sleeping Giant Media and I’m here today to talk to you about the optimum number of keywords you should include on a page.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week!

Keywords are a GIANT part of on-page SEO.

They improve the chance of your site coming up in search results when users search for terms that correlate with the service or product that your brand offers. 

If you have a detailed understanding of your target market, and how they search for your content, product or service, you can be more specific with your keywords.

This is because you’ll have an idea of exactly the types of queries they’re using to find products and services that are similar to yours. 

Once you’ve asked the important questions such as:

  • What are users searching for?
  • How many users are searching for it?
  • In what format do users want the information?

You should have a pretty clear idea of the type of keywords you should be trying to rank for. This gives you the stepping stone foundations to create your keyword research.

When you have gathered all of that super accurate and relevant keyword research, it’s time to start putting those keywords into action. 

Way back when search engines were in the beginning stages of learning our language, it was pretty easy to be able to use little tricks that nowadays go directly against quality guidelines.

An example of this is ‘keyword stuffing’.

Now a widely disapproved tactic, but in the earlier days of search engines, if you wanted to rank for a particular keyword or search phrase you would just put the term in several times on the page – and hope that this would boost your page’s rankings for that term.

Of course, now that would never work, and would most likely put you in Google’s bad books.

So, we know that we can’t throw keywords left, right and centre on the page where they don’t make sense. It also won’t be very beneficial if we include barely any keywords. So just how many keywords should we be putting on the page?

The answer? Unfortunately, there is no real exact answer, it depends on a variety of factors.

I know, I know, it can seem disappointing – but, not to worry! Here are some things that should help you determine the right amount of keywords for your page in particular.

Consider the length of the content on the page.

If it’s a shorter piece of content around 300-400 words with a few paragraphs, two or three keywords per paragraph is a good place to be. This adds up to around 8 keywords on average per page, a relatively solid number to aim for.

If you’re going for a longer piece of content, let’s say around 800 words, then using this principle would mean you ended up with around 15 keywords in total.

Don’t forget that the number of keywords that you include in your content isn’t entirely dependent on the length of the content – but also how relevant the keywords are to the page that you’re writing!

Remember that keywords should fit naturally into the content, and the content should always be easy to read. 

This is not only to create a good user experience, which is great for your site, but it also stops Google or any other search engines from thinking that you’re trying to cheat the system – and that you’re keyword stuffing. 

The more natural the content looks, and the better it reads, the better it is for your site!

Finally, don’t forget that including keywords within your site content isn’t just a one-off task!

The way we search, and the terms that we use to search are always evolving, so it’s important to go back through your the content and check whether your brand is ranking for its core keywords, making amends where necessary. 

It’s a good idea to check through and refresh your keyword research every 6-12 months too, to ensure that you’re still targeting the most relevant and appropriate keywords at all times. 


So that was me offering up no definitive answer to your question because I’m afraid it doesn’t exist… but hopefully, that advice has got you on the right tracks.


If you have any more advice, or if you think we’ve missed anything…  or maybe just want to hit us with a ‘yasss queen’ – make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

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