On Friday 6th November, we travelled up to the wonderfully bright Google UK offices in Central London, where we co-hosted an exclusive Google Partners Workshop on the latest trends in Digital Marketing!
We were joined by a multitude of professionals in Googleâ€™s pretty Globe Flower room, where Adam Devlin, Agency Development Manager of Google UK & Ireland, opened the workshop with his talk on â€˜Consumer Trends, Online Growth & The Future of Digital Advertisingâ€™.
Adam discussed how, in 2015, not only does mobile exceed desktop by 51%, but we no longer go online. We live online. He added that fast, unpredictable change from the world, technology, and people, is an absolute certainty; therefore we must all adapt accordingly. Adam also touched upon the importance of video, stating that we are watching more video more than we ever have before: A monumental 40.7 million people watch YouTube every month, and on top of this, 8 hours of YouTube videos per viewer are watched per month!
Following on from Adam, Sean Oâ€™Donoghue, our Head of Development, discussed the importance of â€˜Applying Traditional Marketing in the Digital Futureâ€™. Sean divulged that technology is not the solution for the digital marketing future, as how we focus on customers still largely remains the same: Technology is the channel, your solution is still customer understanding! Sean further stated that context, as opposed to content, is king in the digital marketing world; it is about understanding the context of where people search for things, not just what they search for.
We had a pretty awesome day at Google HQ, and would like to say a big thank you to Google UK for having us! Until next time!