Facebook Replaces Video Metrics & Rebrands All Its Apps
Ready for more digital news? Too right you are. This week we’re talking Facebook’s rebrand, changes to its video view metrics, new speed reports on Google Search Console, Britbox’s launch, and the genius new update from WhatsApp.
Facebook got a bit shouty with all caps and we’re not so sure… ????
Can A Capital Letter Rebrand Save Facebook?
Facebook has announced an update to its company branding, in a bid to be “clearer about the products that come from Facebook”.
The rebrand will include a new company logo, designed to help differentiate the main Facebook company from the Facebook app – which will keep its original branding. Facebook hopes that the move will make it easier for users to understand which tools and platforms are owned by the company, with core services including WhatsApp, Instagram, Messenger and Oculus.
The new branding uses custom typography and capitalisation, with hopes that this will create a visual distinction between Facebook the company, and Facebook the app. The new-look will appear in all products and marketing materials in the coming weeks, with a new company website also helping to commemorate the decision. Read more over on the Facebook Newsroom.
Facebook Is Replacing Its Video Metrics – Beware!
Changes to video view metrics are coming to Facebook as of this month, starting with the removal of 10-Second Video View metrics.
Back in July, Facebook replaced 10-Second Video Views with ThruPlay, which it says “drives cost-efficient brand lift”, and beats 10s Video Views when it comes to ad recall lift. Now, following the optimisation and bidding option being ditched back in July, Facebook will be removing the corresponding metrics to seal the deal.
On top of this, 11 other video view metrics are being renamed, in a bid to make the names “clearer and more consistent”. Examples are 3-Second Video Views becoming 3-Second Video Plays, and video watches at 50% becoming Video Plays at 50%. The updates only affect the names – there will be no changes to how the metrics are calculated.
A swap from ‘views’ to ‘plays’ perhaps indicates Facebook wanting to be crystal clear about what the metric means – and that it’s not necessarily saying that people are watching your videos. Read more on the change at Social Media Today.
You Can Now Run Shopping Ads On YouTube
Google has announced an expansion to the visibility of Shopping campaigns on YouTube, along with a couple more updates arriving just in time for the festive season.
Now, Shopping ads will show on the YouTube home feed and YouTube search results, with mobile users able to scroll through a “Suggested Products” carousel – appearing between videos on the homepage, or at the top of the search results.
On top of this, Showcase Shopping ads are expanding to appear for new categories, like beauty and electronics. Google also announced that a beta around including site links in TrueView for action ads was successful, with the 30 test advertisers seeing a 23% increase in conversions after adding them. This means site links will be available for these ads in the ‘coming months’.
If you’ve opted into YouTube on Display Network then your Shopping ads will be eligible for this new inventory. Check out more detail at Search Engine Land.
Google Search Console Adds Speed Report Tool
This Monday saw Google announce that it’s beginning to publicly roll out its new speed report within Google Search Console – something that it began testing six months ago.
The speed reports help users identify sections and URLs of their website that may be having speed performance issues, allowing them to diagnose issues. Google will be categorising pages as Fast, Moderate, or Slow, before directing people to the PageSpeed Insights Tool for ways to improve.
“You should use this report both for monitoring your performance over time and for tracking fixes you made to your website,” said Google. Featuring this speed data within Google Search Console gives users an easy way to see this important information in one place – data which isn’t just good for SEO, but also important for UX and conversion metrics. Read more on the move at Search Engine Land.
No Longer Fear Awkward Whatsapp Groups
Ever been added to a WhatsApp group you didn’t want to be in? Yep, join the club. Fortunately, this will no longer be a problem – thanks to an update from WhatsApp.
Now, users will be able to decide who, if anyone, can add them into new groups. You can enable the feature within the app’s privacy settings, with three options categorising who’s able to add a person to groups – ‘Everyone’, ‘My Contacts’, and ‘My Contacts Except…’. The final option lets people blacklist specific contacts, who will then have to send group invites via private chats.
The update should be available for all WhatsApp users from this week, as one of the latest in “a string of updates” to the messaging app. Take a look at more on the feature over at The Independent.
The British People’s Version of Netflix Is Finally Here
If you’ve been waiting for the launch of Britbox then your time has come – the streaming service has finally launched in its home country. Now, for £5.99 a month, users will get access to a number of TV favourites, including Downton Abbey, Gavin & Stacey and Broadchurch.
Eventually, the plan is for the service to play content from the BBC, ITV, Channel 4, Comedy Central UK, and Channel 5 – including older content from the broadcasters’ back catalogues, such as Fawlty Towers and Blackadder. This proves to be one of its key USPs, with ITV’s Reemah Sakaan calling the older content a “new battleground in the streaming wars”.
Some recent hit shows are missing from the Britbox catalogue, however, in part due to some broadcasters already licensing out their catalogues to existing streaming services. Plus, with the BBC now able to host shows on its iPlayer service for a full year, it’s likely that some content will appear there first before moving to Britbox. Check out more on the launch over at The Verge.
Never a dull moment in the digital world! Check back next week for more digital news goodness.
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