Digital News Roundup – 8 March
SGM speaking at KickStart Women in Digital Event in London
Next week sees the KickStart Women in Digital event take over 250 Bishopsgate in London, offering an opportunity for professional women to boost their digital skills and get inspired by all of the amazing women currently making their mark in the digital business world.
Amber will be teaching the attendees to get creative with visual content through a practical skills workshop – pairing content creation know-how with digital marketing magic to help you achieve your goals. Plus, she will be running a competition on the day to see who can create the best piece of content, so make sure you head to her talk to be in with a chance of winning!
If you’ve got tickets for the event then be sure to drop by our stand and say hey to the team, or head over to the KickStart Women in Digital website for more information on the speakers.
YouTube may never be 100% safe for brands, says Google
Google Ads UK marketing director Nishma Robb has this week admitted that YouTube may never be able to guarantee 100% safety for brands advertising on the platform, following a period of uncertainty and mishaps.
While the platform is trying to restore trust amongst advertisers, through the implementation of a ‘comment classifier’ and work with police forces, charities and NGOs, it may never be enough for brands to feel entirely confident with their name appearing on the site.
Companies like Sky, Diageo and AT&T have all experienced issues advertising on YouTube, from connections with terrorist messaging to paedophiles leaving “predatory comments on videos featuring children”.
Robb did state that YouTube catches “98% of extremist or violent videos before they are seen by anyone”, though admitted that the current AI safeguards in place won’t catch all potentially harmful content. Only time will tell whether that’s enough to entice brands back. Read more at The Drum.
Google My Business adds new offers functionality in Google Posts
Google My Business users have now got access to a new feature, designed to display “up to 10 offers from your business” within a dedicated space in the local panel.
Within the Google Posts section of Google My Business, you will now be able to create new posts as “Offers”, which can include “a description of the promotion, a coupon code or any terms and conditions useful to your audience”.
Google has said that the move is designed to make it easier for users to decide where they want to go, as well as making it simpler for businesses to attract customers from the SERPs. Brands can add up to 10 unique offers within the local listing carousel, boosting awareness and enticing people to get in touch – which could be great for business. Check out more on the details over at Search Engine Land.
Twitter announces ‘Hide Tweet’ feature for moderating replies
In a move designed to limit troll activity on the platform, Twitter has now confirmed a new feature that will allow users to hide replies to their tweets from other people – helping them to stop abuse and hateful comments from building up.
Yasmeen Haq, Twitter’s senior product manager, said that the move has come amid requests from users to protect their conversations. “People who start interesting conversations on Twitter are really important to us, and we want to empower them to make the conversations they start as healthy as possible by giving them some control,” she explained.
Some have said that the move could result in legitimate reactions to potentially controversial tweets from public figures being stifled, with other concerns around free speech being censored – and perhaps it resulting in only seeing content through ‘rose tinted glasses’.
Twitter announced that the Hide Tweet feature will be tested publicly “in the coming months”, so it will be interesting to see how these concerns play out. Read more on the story at The Independent.
Google Images launches two new ad formats for shoppers
This week has seen Google Images add new shopping ads to the platform, designed to give brands more control over what appears on sponsored picture results.
Sponsored ads in Google Images already mean that advertisers can target shoppers within this interface, with the newly launched shoppable format allowing brands to add product names, labels and price tags on sponsored picture results.
The new ad format is being tested on a small number of users across “select retailers” at this time – limited to queries for “home office ideas”, “shower tile designs”, or “abstract art”, although more options across other retailers will be available over the next few months.
Showcase Shopping ads will also be coming to Image Search, offering a carousel at the top of the results page when users search for certain queries. The carousel format will allow brands to share “beautiful imagery, descriptions, and relevant promotions” and could prove to be popular with visual-loving users. For more information on the releases, head to the 9to5 Google blog.
Facebook releases new layout design for pages
Social networking giant Facebook appears to have implemented a new page design on the platform this week, introducing a new two column layout.
While we’re used to small changes from the platform, this is a fairly substantial redesign – a step away from the previous three-column layout we’ve all been used to. Now, static information about the page will show on the right-hand side, while the left side contains the feed of recent posts, introducing more white space for a cleaner overall aesthetic.
So far, it’s unclear how many people have been shown the redesign, or how many page types will receive the new look. Keep an eye on your profile to see if you spot the changes, or read more at CNET.
How are you spending your Friday night? If you’re not done reading, check out some of our recent blogs below, or we’ll be back here next week, waiting patiently for you to arrive….
Want to know more?
Reach out and say hello. Come experience the GIANT side.