Another week has passed, which mean there’s another week’s worth of digital goodness to talk about. Have a read below for the lowdown on the daredevil raccoon taking the world by storm, new features from Instagram, Twitter and LinkedIn, and some GIANT news on recruitment.
Instagram launches shopping through Stories
This week saw Instagram launch a new feature, allowing users to shop in Stories instead of stores. Now, brands will be able to add stickers to Stories that feature a shopping bag icon, with users then able to tap the sticker and see more details about the product – or indeed, buy it.
This comes as a natural extension to the current shopping features, which allow people to shop within the feed using shoppable posts. According to the Facebook-owned platform, they recently conducted a study which found that “Instagrammers said they often watch stories to stay in the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them”. With 300 million people using Instagram Stories every day, this is a massive market for brands to tap into if they want to get ahead of the curve regarding online sales.
According to a blog on Instagram Press, you’ll start seeing the feature from select brands now, with more coming soon.
The World Cup is here – will you be watching?
Unless you’ve been living under a rock, you’re probably aware that World Cup fever is well and truly kicking in – with the first match taking place yesterday. However, it turns out that only one fifth of UK internet users plan on tuning in to all the England matches this year, with 16% of optimistic individuals thinking that England will reach the final (wishful thinking?).
The stats, gathered by GlobalWebIndex, reveal that 65% of Brits are expected to watch the games from home, instead of in pubs/bars, with 39% citing a preference for BBC over ITV. This TV and online coverage creates a huge marketing opportunity for brands, and means that there will be tons of conversations happening online – ready and waiting for brands and businesses to get involved.
Net Imperative say that this presents UK brands with an ideal opportunity to engage their audience through second-screening and TV ads, while Jason Mander, Chief Research Officer, said: “The World Cup presents an opportunity for brands to engage with fans in a myriad of ways, whether it’s a comment on social media discussing the action on the pitch, a TV ad at half time, or seeing their logo on players’ kit.”
So, will you be incorporating football fever into your summer marketing? Check out the full set of stats over on Net Imperative.
World falls in love with daredevil raccoon in Minnesota
Every now and then, a story takes over the internet and gets the whole world involved, with people cheering, sharing, making banners – the whole nine yards. This week saw one of those stories occur, and at the heart of the tale was a raccoon.
Early this week, onlookers noticed a raccoon attempting to scale a skyscraper in St. Pauls, Minnesota, and soon the world took notice. Reporters, social media users, animal activists and news crews picked up the story and ran with it, as the furry little friend took more than 24 hours to reach the top of the 25-storey building. The hashtag #MPRraccoon began trending, parody accounts were created which amassed more than 1,000 followers, live streams were set up – the world went racoon crazy.
Finally, the 2-year old female (#girlpower) was safely captured on the roof after being tempted into a cage with some cat food. She was released in a suburb near the city shortly afterwards, no doubt off to tell all of her raccoon pals about her adventure in the big city.
Don’t you just love a happy ending?
LinkedIn to introduce Carousel Ads
In a bid to keep up with the other social bigwigs out there, LinkedIn has recently announced that it’s adopting Carousel Ads on its platform – allowing advertisers to display “up to 10 customised, swipeable cards within one ad.”
Rohin Rajiv, product manager at LinkedIn, said that the update is intended to humanise the B2B platform – “and add a little colour to an otherwise non-too-descript news feed, encouraging users to engage with brands on both desktop and mobile.”
Early-adopters seem to be seeing success with the trials, too; 75% of the 300 advertisers that have conducted beta trials have noted increased engagement and click-through rates – including big names like Hewlett-Packard Enterprise and Volvo Canada.
According to a poll by GumGum and Digiday, LinkedIn is considered the safest platform for digital advertisers’ brands, and new formats like Carousel Ads could mean that LinkedIn stays at the forefront of marketer’s minds when it comes to advertising online. Take a look at the story on Marketing Tech News.
Twitter to prioritise live news events with new updates
In another push towards becoming the place to head for live news and updates, Twitter has now released word of updates coming to the platform – prioritising live news events in timelines and feeds.
Now, at the top of your timeline you will find alerts around live events, and you may even get personalised push notifications if the platform thinks that there’s something going on that you’ll be particularly interested in. According to The Verge, “the company is redesigning the Explore tab to focus on these new features, and there are new sections dedicated to different interests: Trending, a personalized For You tab, and more specific content areas like News and Sports.”
Twitter CEO Jack Dorsey has said that he wants Twitter to be the bird on your shoulder that tells you what you need to know, which means that the new feature should help people to find info around events in amongst the masses of random tweets that clog up feeds on a daily basis. Perhaps this is taking Twitter in the direction it’s destined to follow – or perhaps we’ll see the standard uproar as users realise they hate change. Only time will tell…
Want to become a GIANT?
If you follow us on Facebook or Twitter, then you may have noticed that we’ve started a search to find the next batch of GIANTs to join our ranks. So, do you think you’ve got what it takes?
We’re currently on the hunt to fill two roles within the company – a search marketing executive to join one of our account teams, and a digital creative executive to join the digital creative team.
We will soon be celebrating 10 years as an agency – which means there’s never been a better time to get on board with the GIANTs. Head over to our recruitment page to find out more about what we’re currently looking for, or get your applications in for our Search Account Exec and Digital Creative Exec roles today!
That’s it for this week, folks. Check out some of our recent blog posts to keep you entertained till next Friday, when we’ll be back with another instalment.