Now that Christmas is nearly upon us and we’re all getting ready for the Christmas break, what can you do to get the most out of the festive season? And what can you do to make sure your digital marketing is the gift that keeps on giving whilst you’re away from the office?
Christmas Themed Content
A slightly obvious suggestion, but you can go wild with posting out Christmassy content. The key is the tie it in with the product or service your business offers e.g. if you’re a car dealer you could post out an article offering winter car maintenance tips, or a blog post on top Christmas films featuring iconic cars. You can also make things a bit more personal by posting out photos of your staff in their Christmas jumpers or photos of the office’s Christmas decorations, for example.
Prepare To Engage
In the world of digital marketing (and most other industries), many digital agencies send out cards and small tokens during this time so this is a great way of engaging in conversations with them and sharing photos of your goodies.
Christmas is also one of the most popular times of the year where consumers are reaching out to brands with various questions regarding their product or service.
Take a look at what your competitors and key influencers have been doing over the past few Christmases, such as what types of social posts have they been putting out, or what type of things were they sharing.
Christmas is also a prime opportunity to run social media competitions and giveaways! Your followers will love nothing more than having a chance to win a prize, especially if it’s quick and simple to enter e.g. reposting an image with a particular hashtag.
Christmas is the time of year where everyone is away from the office for a break, but the internet rarely takes a break, meaning there will still need to be some social activity! Do not fear, as this does not mean you have to interrupt your Christmas dinner to make a tweet Thanks to scheduling tools like Buffer and Hootsuite, you can write your posts in advance and schedule them to go out.
Festive Site Makeover
The winter is often an ideal time to revamp your site and action the plans you’ve been thinking about for a while. As the winter can sometimes see things winding down a little, this is a great time to undertake any important site updates, but this is dependent on what your product or service is.
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