Companies Now Liable For Facebook Comments – Digital News Roundup – 28.06.19
Another sunny Friday! This time around we’re talking about a landmark ruling in Australia, Natwest’s AI banking tech, new Instagram ads, updates to LinkedIn Pages and how fake Google Maps listings are causing brands to suffer.
A look into the latest happenings in the digital & technology world from us, your resident digi-geeks.
Australian judge rules media companies are liable for Facebook comments
A “landmark ruling” by a judge in Australia has found that publishers are “legally responsible” for pre-moderating comments on Facebook, causing a scramble amongst media companies.
The ruling means that news organisations and publishers not only have a responsibility to remove potentially defamatory comments from their social media posts but to stop them appearing at all. “You have a situation where now media companies are responsible not just for taking down comments when they see them, but for preventing them going up in the first place,” explained Paul Gordon, an Australian social media lawyer.
News Corp Australia has said it “defies belief that media organisations are held responsible for comments made by other people on social media pages”, and points to “how far out of step Australia’s defamation laws are with other English-speaking democracies”. Now, the question remains as to whether media organisations will reconsider their relationships with Facebook, or whether Facebook will also face a share of the responsibility to pre-moderate comments. Read more on the story over on The Guardian.
NatWest lets customers open account with a selfie thanks to AI
Natwest has become the first major high street bank to let customers open accounts with a selfie, removing the need to go into a branch or send off ID documents.
The capability is powered by “state of the art artificial intelligence”, and uses biometric checks to confirm that a person’s selfie matches the face in the photo of the ID document they uploaded. Natwest said it has piloted the tech with more than 60,000 customers so far and found that some completed their ID verification in as little as four minutes. Fraudulent applications have also dropped significantly while the capability was being trialed.
Digital banks like Monzo already let people open accounts by taking a short selfie video and uploading a photo of their ID, while Metro Bank claims to be the first UK high street bank to use selfie technology following its launch back in 2018. Perhaps this is the start of a new trend? Check out more on the news at The Guardian.
Instagram to start showing ads within the Explore page
Instagram has this week announced that it’ll start placing ads within the Explore page, based on this being where users are “open to discovery”.
The ads will appear once a user taps on an Explore post and begins to scroll through that feed. According to the announcement, the ads “will be photos and videos”, with the first ad — one for IGTV — going live earlier this week.
Susan Buckner Rose, director of business product marketing, told The Verge that the Explore page made “an obvious fit” for ads because it’s where “people come to discover new accounts or people or brands that they don’t already follow.”
Instagram will begin working with select partners over the next few weeks to increase the ads appearing in this new area, with the goal being to open Explore ads up to everyone over the next few months. Read more on the news over at The Verge.
3D and YouTube live stream display ad formats being tested by Google DV360
Google Display & Video 360 is now testing “two new rich media, interactive display ad formats” – a swirl display ad format, and extended YouTube live stream options.
With the swirl display ads, Google is allowing marketers to edit and create 3D assets for their display ads – using a new editor coming to Poly, Google’s 3D platform. Users will then be able to zoom in and out or rotate a 3D object within the ad.
The tests also involve extended live stream formats, which can display ad inventory. The ad units “feature standard YouTube controls for watching, pausing and sharing”, and can be created using a new template in Google Web Designer. Announcements point to the live stream ad test being available across screens and devices.
Google has previously been quite slow to offer these kinds of immersive ad formats, so these new functions point to the search giant expanding its ad offerings – and making the most of its interactive capabilities. Take a look at more at Marketing Land.
Google Maps contains millions of fake business listings, hurting real brands
The Wall Street Journal has reported that Google Maps “carries approximately 11 million illegitimate local listings” – which push real businesses further down in the local search results.
The research found that “hundreds of thousands” more of these fake profiles are getting created each month, which is impacting real businesses abilities to reach their customers.
These fake businesses manage to take over local search results by setting up fake profiles in Google My Business (GMB), a free tool which powers business listings in Google Search and Maps. This “dilutes search visibility for legitimate business listings”, essentially robbing them of potential customers, as well as opening users up to being scammed.
Google says it is aware of the problem, and that it “has plans to do more to combat spammers and scammers taking advantage of local listings” – but this has long been an issue. And some sceptics point to how Google benefits if real brands combat the scammers by paying for ads….
Read more over at Search Engine Land.
LinkedIn Pages update brings new capabilities, including CTA buttons & mobile editing
LinkedIn has begun rolling out new features for page admins this week – the latest in a string of updates designed to show the platform’s commitment to business users.
The updates will allow page admins to add call-to-action buttons to a LinkedIn Page, as well as editing a LinkedIn Page from a mobile device. The CTAs include five options: Contact Us, Learn More, Register, Sign Up and Visit Website, coming with “click-through analytics” for tracking engagement.
There is also a new Community Hashtag feature, offering a way for page admins to “connect their Page with relevant hashtags”. However, both of these features will only be available via desktops.
With LinkedIn reporting that it has more than 34 million Pages, and a string of updates occurring over the past few months, it’s exciting to see the platform development functionality for business users. Take a look at more over at Marketing Land.
So, how are you spending your sunny weekend? We have our annual GIANT summer party tomorrow (affectionately dubbed #Quiltonbury) so keep your eyes peeled for a sneak peek behind the scenes on our social media channels! We’ll catch you back here next Friday.
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