How Remarketing Ads Work & How To Set Them Up

How Remarketing Ads Work & How To Set Them Up

How Remarketing Ads Work & How To Set Them Up

How Remarketing Ads Work & How To Set Them Up

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Ever heard of window shopping?

No, not that kind of window shopping…

I mean when someone visits a certain product page on your site, but they leave without making a purchase. What gives!?

Well, not to worry, using the powers of remarketing we can remind them of what they’re missing out on with some clever targeted marketing.

So let’s delve deeper into how we make this happen, and why you should use it in this week’s episode of GIANT Wednesday.

 

Hi, I’m Ant from Sleeping Giant Media and I’m here today to talk to you about remarketing! What it is, why you should use it, and how to get going.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week! 

So, remarketing, I’ve already given a bit of a teaser of what it is, but let’s go into a little more detail…

What is remarketing and retargeting?

Remarketing, or retargeting, is a marketing technique that allows you to target adverts back at people who’ve already visited or taken specific actions on your website.

Remarketing campaigns can help you to move customers further down your marketing funnel, from awareness and consideration, down to conversion or whatever it is you’d like them to do.

So how does remarketing and retargeting work?

In whatever way a user finds your website, whether that’s through search engines, social media or paid advertising, they’ll be captured by a pixel. 

But wait, what’s a marketing pixel?

Well, this is the technical part, this is the part of the process that uses a javascript tag called a pixel that’s implemented across every page of your website.

This pixel places a cookie in the user’s browser when they click “allow cookies”, and this then feeds back important information about the users’ behaviour on your website, app or social media profile.

Pixels are nice and easy to set up, we’ll link a blog in the comments that help you explain the different ones, and setting them up can be done by yourself, or a developer.

This information collected from the pixel gives you and the tools you use, a better understanding of how your customers navigate your store or site, and what pages or products customers convert from the most.

The whole time the pixel is set up and running, it’ll track customer behaviour that you can then turn into audiences based on unique shopping or navigation habits or actions.

You can then use these audiences to get super smart with your adverts.

Depending on your audience, and where you want to advertise, you can set these ads up to run through Google and its Display Network – so your ads would appear on other websites and apps.

Or you could set them up on things like Facebook which would mean your audience see the ads when scrolling through their social media channels.

 

Ok cool, so now how do we set up retargeting ads?

After you (or your dev) have done all the legwork setting up your pixel, you need to build out customer audiences based on people, or groups of people, you’d like to target.

For example, you could build audiences of people who: 

  • Added items to their basket but didn’t checkout
  • People who looked at various items of the same colour
  • People who visited multiple pages relating to the same brand
  • People who visited your blogs and then looked at your service/product pages
  • And people who prefer the Star Wars prequels (okay I’m joking about that last one)

The possibilities are endless. Just make sure you’re setting up audiences you actually think would be useful to remarket to!

Your remarketing ads will only be served to users who engaged with, or searched for previous pages or products which means you can get really personal with the ad copy and imagery you use to drive them back to you.

So, with that in mind, make sure to tailor your message to appeal to people based on their previous actions that landed them in that audience group to begin with.

For example…

You are running an online candle store and the spiced pumpkin scented candle has started to sell really well during the build-up to Autumn because… well, it smells like spiced pumpkin 

Due to its success, you’ve chosen to retarget anyone who may have previously visited that page on your site, but didn’t convert, or maybe those who put the candle in the basket, but abandoned it. 

Remarketing to these people with a tailored ad means you can get super specific to the interests of that specific product.

You know they’re interested in that candle in particular in some way, so why not offer them a promotional code to discount their shop or delivery fees?

This will help an already engaged audience to convert. Now if only you could make the ads spiced pumpkin scented…

Setting these audiences up to start collecting data will be slightly different across the likes of social media platforms and search engines, but the general gist is the same, and if you have any questions then pop them in the comments. 

So, that’s the what and the how… now, the why? 

Why should you use remarketing ads?

Well, the biggest advantage that remarketing gives you, is the options and the opportunities!

You can create almost any custom audience you want for any page or action on your website.

In a physical world, it’s the equivalent of watching someone ‘umm’ and ‘arrrr’ about a product in the shop, pick it up a few times and then put it down because they’re not 100% ready to buy it yet.

But then giving you the opportunity to quickly flag them down in the high street and give them an offer, or remind them the next time they’re in town that you exist and you’ve got the goods.

And even better than that, is this isn’t just beneficial to those with an online store and easily purchasable product, it’s for every industry, all avenues of business.

You’ve just got to work out if you want to re-engage an already interested audience in your product and services. And why wouldn’t you?

So, that was the what, why and how of remarketing and retargeting, and hopefully has inspired you to consider some new ways to reach an already engaged audience of your own.

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What Is On-Page SEO? Essential Ranking Factors You Need To Know

What Is On-Page SEO? Essential Ranking Factors You Need To Know

What Is On-Page SEO? Essential Ranking Factors You Need To Know

What Is On-Page SEO? Essential Ranking Factors You Need To Know

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

On-page, off-page… sounds like a terrible version of the Hokey Cokey doesn’t it?

Well, if you’re ready to embark on your quest to get your SEO efforts up to scratch, chances are you’re going to need to focus on the “on-page SEO” factors of your site. 

A successful SEO presence involves a variety of factors that will impact your site’s performance, some of which are on-page factors and others that fall under off-page. 

Hi, I’m Holly from Sleeping Giant Media and I’m here today to talk to you about on-page SEO – what it is, what it means and how to do it.

Okay, let’s get to it! On-page SEO is about optimising web pages on your site to improve your site’s rankings and achieve more organic traffic. Simples.

There are multiple factors that you need to take into consideration to reach that optimisation, but once these factors are in play, your site will have a higher level of authority, trustworthiness and expertise.

By gaining this useful reputation, search engines like Google and Bing will prioritise your site over less optimised sites to answer search queries that are related to the content on your site. 

To put it more simply, by getting your site to a stage where it ticks all of Google’s boxes, your site will be one of the first that appears when users are searching things that are relevant to your business.

This can act as brand awareness as it means more people visiting your site organically and increases users’ interest in your business.

It could be the difference between a potential customer picking you or your competitor. And you want it to be you, don’t you?

 

So what actually falls under on-page SEO? 

 

Well, some of the most common on-page SEO practices include optimising internal links, user experience, URLs and the content on your site.

Content for SEO

Content is one of the biggest on-page SEO factors as it includes all content, from functional content that is essentially copy that describes your products and services, through to creative content, like your blogs.

To optimise your content, you need to ensure that it’s relevant to your business’ industry as well as informative, unique and helpful to the user.

The higher the quality of your content, particularly if it’s unique to other content around similar topics in your industry, the better it’s considered by search engines.

Your content should also include relevant keywords to help Google match search queries to keywords that you’ve used – you’ll want to use a variety of keywords with mid to high search volumes in your content.

 

Internal Links

Internal links are essentially links that sit within your content, no matter what form that takes, that link you to another section of your website.

It’s important to include these links within your content wherever natural as internal linking is another best practice for optimising the content on your site.

For example, adding a call to action that says “for more information, why not get in touch today?” and include the link to the contact page.

Nice and easy – just signposting people around your website so they get, overall, an awesome experience and think more highly of their interaction and experience with your brand.

 

URL structure

URL structure is another factor that you should consider as part of your on-page SEO.

Ideally, when creating URLs for your site’s web pages, the URL should show the different sections of your site leading to that specific page.

 

For example, your site may sell plants and the page in question is for a specific plant product, the URL should show all the sections that lead to this page like this: www.yourplantsite.co.uk/ourplants/succulents/jade-plant.

By structuring your URLs neatly, Google can crawl through your pages and categorise them easily for its users.

 

User experience

You should really consider the user experience of your site.

How long does it take to load?

Is it easy to navigate?

Are your images optimised and do they have alt text?

These are just some of the things that are considered by search engines when ranking your site.

So we suggest going through your website on different devices and making notes of things like this – things that might make someone give up and go elsewhere, or might annoy them.

Similarly, note down the positives and look to apply these where possible to other pages on your site. 

Some of the lesser factors, which should still be considered include having relevant page titles as well as the use of h1 and h2 tags in your content so Google can better understand the structure of the page.

But really, if you search for on-page SEO factors, you’ll find yourself buried under different elements of your site that might be considered to impact your on-page SEO.

 

While the elements we’ve touched upon aren’t all of the factors that make up great on-page SEO, they are the most notable and working on those things will make a GIANT difference.

We recommend focusing and perfecting your technique on these elements before looking into other factors that might not have as much impact.

It can feel like on-page optimisation isn’t all that important and many can feel reluctant to make it a priority.

However, when you look at Google’s own words about how their search algorithms utilise the relevance of web pages, high-quality content, use of keywords, the ranking of useful pages, the usability of those pages and context when providing results to search queries – why wouldn’t you optimise your site to perform well in those areas?

If you know it works, the next step should be figuring out how to put it in place.

And hey, now you’ve covered on-page SEO maybe you should start looking at off-page SEO! 

So, they were the key on-page SEO factors for you to consider. You’re now ready to go off into the wild and optimise like crazy!

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

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How To Compete With Competitors Who Have Larger PPC Budgets

How To Compete With Competitors Who Have Larger PPC Budgets

How To Compete With Competitors Who Have Larger PPC Budgets

How To Compete With Competitors Who Have Larger PPC Budgets

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

It’s inevitable, there will always be someone out there able to splash more cash than you, that’s just how it is in the world of digital marketing. 

And when you want to drive great results from PPC advertising for your business, having less budget than your competitors can seem like you’re pedalling just as hard but not getting very far at all… 

Well, don’t let your competitors get you down when they start driving your cost per clicks up…  

Learn how to compete with your competitor’s budgets with clever ad strategies in this week’s episode of GIANT Wednesday.

 

Hi, I’m Beth from Sleeping Giant Media and I’m here today to talk to you about working with smaller budgets than your competitors when it comes to your PPC advertising, and how a little can get you a long way, if you’re clever about it. 

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week! 

 

So, you’ve found yourself having to compete with competitors who have a much larger PPC budget. 

You’re starting to feel uneasy at the thought of how much money they are spending compared to you – there’s no way you can even begin to think about beating them and their seemingly bottomless budget?! 

Well, before you start to feel hopeless, relax! And take comfort in the fact that we are here to share with you how to compete with the big dogs who have seemingly invaded when you check your auction insights one morning…

So, without further ado:

 

Number 1: Stop trying to get your ads to appear above your competitors

 

Wait a sec, Doesn’t this go against everything we work for?! Actually no… 

This might seem counterintuitive. And it might be super tempting to try and beat them at their own game! 

But – chances are you don’t have concrete proof that your competitors are actually getting any return on investment with those ads. And if you do… how? 

Worst case scenario, they’re totally crushing it. But in the event, they’re not (which is much more likely!) don’t go wasting your budget trying to get your ads to appear higher than theirs. 

Sit under them, just because your ad might be lower than theirs, doesn’t mean that it isn’t the one that catches the user’s eye first – optimise your ad and try to attract the user in a way that screams you’re just as good.

Besides, the better your click-through rate, the better your quality score which can eventually mean a better position than those annoying competitors who are paying more than you…

Budget and what you can afford to pay for your clicks isn’t everything, relevancy and user experience is… and Google will recognise that! 

 

Number 2: Get more specific with your ad copy

 

As we all know with marketing, getting specific and appealing to your audience is usually the best step forward. 

 By getting more specific with your ad copy, you give your potential customers greater value.

 Ad copy that is value-driven will always perform better and can help highlight why opting for your business might be better than that other brand who has more generic ads and landing pages.

 Well written ad copy can be the difference between a click for you or a click for a competitor, it’s one of the most important deciding factors in a users click decision. 

 This is your chance to show off a bit, tell them about the great offer you have going at the moment, highlight the fact that your customer service is amazing, let them know about the unique product or service you have! Show your customers what it is about your brand that’s so special with enticing language and strong call to actions. 

 

Number 3: Focus your ads, target long-tail keywords rather than shorter broad terms

 

Having a bigger account with a bigger budget typically means a lot more work and time is needed to optimise everything.

The big dogs are likely to have a team looking over huge accounts with tons of keywords, running multiple ads directing to who knows how many landing pages.

As a smaller business, with less budget, you can take the time to target specific keywords and key terms that your bigger competitors might miss because it’s not as obvious or is a little too niche.

In fact, there’s even value in targeting low volume keywords (which we’ve covered in a previous episode of Giant Wednesday) and that might be something that gives you an advantage over competitors.

 

Number 4: bid on high-volume keywords, but it’s all about the timing

 

This doesn’t mean that you shouldn’t be bidding on high-volume keywords. 

In fact, high volume keywords can help you build out those super targeted and specific campaigns of yours, they expose those high converting keywords that your competitors might be missing.

But, we all know how quickly that budget can be spent if you’re not hot on it. Which is why you need to be strict on when and how long you bid for. 

 Spend some time analysing the data of your ads account. What time of the day do you see the most success? What are the most engaging days of the week? Google ads have some super clever targeting settings which allow you to adjust bids and ads being served based on different days of the week and even time of day, you’ll get that all-important exposure by just being more clever about how and when your ads serve without running your budget dry.

Being heavy on the negative keywords that are applied to your campaign can help too, cutting out any potential waste of budget on users who aren’t looking for what you offer. It’s super important to keep your account tidy, so do those checks and negative out irrelevant terms. 

 

Number 5: Don’t forget about your landing pages

 

It can be so easy to get caught up in getting those clicks and competing against the big boys that you forget about what happens once you DO get in front of the right people.

The user’s journey once they arrive at your site is so important! After all, just because they’ve clicked, doesn’t mean it’s a sure thing that they’re going to convert…

By having the freedom of choosing the landing page especially for your PPC audience, you have the ability to send users to your highest converting landing pages, encouraging them over the conversion finishing line. Having this freedom also allows you to create specific PPC landing pages, if you want. To include some great unique selling points for your business, it gives you the ability to show off a bit, add reviews, testimonials and other engaging content to show the user that you really are the right fit for them.

 Remember, the better your quality score gets over time, the less your overall campaign costs will be which means more budget to spend across other keywords!  

Your landing pages don’t have to be perfect from the get-go. You can experiment with them and run A/B split testing to see which page works best before you adjust your campaign according to your findings. 

In fact, I’ll link in the YouTube description below to an episode on making unbelievable landing pages AND split testing so you can keep on learning today, lucky you! 

 

And there you have it, five pieces of advice from me to you on how to match up (if not better) than your competitors that may have a larger PPC budget than you. 

Remember – it’s not always about how much budget you have to spend, it’s about how you spend it that matters.

So, hopefully, you’re now ready to go optimise everything you’ve been doing and adapt your PPC strategy to compete successfully. !

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

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Copyright © 2021 Sleeping Giant Media. All Rights Reserved.

How To Properly Tag YouTube Videos To Get Views

How To Properly Tag YouTube Videos To Get Views

How To Tag YouTube Videos To Get Views

How To Properly Tag YouTube Videos To Get Views

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

It can take a LOT of work to make YouTube-worthy content – trust me, we know, which is why it can also be SUPER disappointing when your content ends up underperforming and not ranking well. 

Sad faces all around. 

If you want to climb those YouTube rankings then nailing the use of tags should be one of your key focuses. 

But how strategic should you get with them? Well, let me tell you in this week’s episode of GIANT Wednesday.

 

Hi, I’m Danny from Sleeping Giant Media and today I’m going to talk to you about using an effective tag strategy to help rank your videos higher on the second largest search engine in the world, YouTube.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week! 

So, onto these tags I’ve been rattling on about…

YouTube tags are a great way for you to add relevant keywords to your videos to help your audience better understand what your video is all about, but also to help people find it in the first place. 

Keywords aren’t just reserved for written word content, and neither is SEO. 

YouTube is, as I said, the world’s second-largest search engine, and therefore search engine optimisation is still relevant.

Keywords play a GIANT role when it comes to video marketing, and you’ll find this is true across a wide array of video hosting platforms too.

Tags aren’t the only thing that will make your video climb the YouTube rankings though, you need to consider your title, your description, your thumbnail and a whole other host of user experience metrics. All things we’ll cover off in other episodes of Giant Wednesday.

But you still need tags to form part of your optimisation strategy, and when it comes to YouTube, adding them to your video is simple.

When you’re uploading a video, simply click on the ‘more options’ button in the uploader and you’ll be given the option to add in up to 500 characters worth of tags.

And not to worry if you’ve already uploaded a video, you can still edit your tags in the edit section.

This is also good practice anyway for underperforming videos. Make it a regular thing you check up on and optimise for success.

So, what makes a good YouTube tag? Well here are my three top tips for selecting and sourcing YouTube tags:

Number 1 – Don’t let first be your worst

Whilst it’s possible to add multiple tags,  it is recommended that your first tag should be an exact match keyword for the thing you want to rank for… such as ‘social media scheduling tools’ on a video about social media schedulers.

This is because YouTube will give the most priority to that tag when it comes to video search results – so you’ll want to think carefully about this one.

If you could summarise your video in one word, what would it be? Other than amazing, obviously, it’s probably best bet that it’ll be a great first choice tag.

Number 2 – think broad beans, but replace beans with keywords…

Making sure your tags are specific to the content of your video is important, and these would be tags based on focused keywords.

In fact, two to three of your tags should be focused. 

But you should also remember to include broad keywords.

Whilst they are less specific, broad terms tend to have a higher search volume. But, as a result, can be harder to rank for. 

This is where you’ve got to get clever and continually optimise what you’re doing, because appearing for some broad search terms will land you with some hefty view counts.

This is as simple as making sure that if your video is about the specific wonders of mint chocolate ice cream, that you also include keywords for just plain old ‘ice cream’ too. 

But don’t go stuffing your video full of as many tags as you can, because that’s called keyword stuffing and it will do more harm than good and the YouTube Gods will punish you for it.

Your best bet, and get your notebook out people, note this down, is to use 5-8 well researched and relevant tags as opposed to 20 generic ones.

Number 3 – Add common, relevant keywords from top-performing videos

It’s safe to say those that are sitting in top position for the keywords and phrases you want to appear for have done something right with their optimisation. 

So don’t let that put you off, instead grab a hold of that data and use it to further your efforts.

You can use tools such as VidIQ to see your competitors top performing tags.

Use this data, collected from 3 or 5 high performing videos, and consider implementing them into your tags.

Only if they’re relevant though…

 

So, they were three of the things I recommend doing to help boost your tagging game.

But remember there are loads of other elements of your YouTube videos and channel that you should consider optimising for success.

In fact, why not subscribe now and hit the bell for notifications so you can be first to hear when we have more on those topics. 

Anyway, my final bit of advice, from me to you, is just because you have the option to use 500 characters for your tags doesn’t mean you should. In fact, it’s been found that the sweet spot is between 200-300 characters. 

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

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Copyright © 2021 Sleeping Giant Media. All Rights Reserved.

Your Guide To Facebook Instant Experience Ads

Your Guide To Facebook Instant Experience Ads

Your Guide To Making Facebook Instant Experience Ads

Your Guide To Making Facebook Instant Experience Ads

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

Let’s say you’ve conquered Facebook’s carousel ads… and you know a thing or two about running a text-based, single image and video ad… 

You’re ready to try something new, and take your Facebook and Instagram ads to a whole new level. 

Welcome in the Instant Experience ad format – the one that pieces together all that you know into a visually impressive and highly engaging ad type.

Get ready to experience something new in this week’s episode of GIANT Wednesday.

 

Hi, I’m Ben from Sleeping Giant Media and I’m here today to explain to you why instant experience ads could be the perfect fit for your social media strategy and walk you through the steps to make them.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week!

Instant Experience ads are a full-screen immersive experience, all in one advert. 

When someone clicks your ad on a mobile device, the ad will open and allow you to visually highlight your brand, products or services – giving you the space to tell a story and create a path for potential customers.

Now when it comes to advertising on Facebook or Instagram there are plenty of options available to you. Assuming you are setting up your ads on Business Manager that is. 

Video and single image ads are some of the more common variants and combined you can make some pretty cool Carousel ads

But if you want to tell a story with your ads, or add a bit more of a creative spin that gives your audience more information and a more interactive user experience then instant experience may be the ad format for you. 

 Now some of you that have been in the marketing game for a long time, may have already heard of Instant Experiences by its previous name, Canvas ads.

Facebook rebranded Canvas ads and have continued to add new features, making it much easier to customise your ad to your desired outcome. 

Want more sales? You can add multiple products in an immersive shopping experience, all without leaving Facebook which of course, the platform prefers.

Want to tell a story to your audience with a selection of your company’s newest video ads? Well, you can do that too.

One of the best things about Instant experiences is that not too many people are using them! That means if you spend a little time putting together your ad, you can easily stand out from the crowd. 

Whilst you’re here to learn about instant experience ads, I’m going to break down the ‘how to’ into four steps and share my three top tips for making the experience, effective.

 

Step 1 – Building out a Facebook Instant Experience ad

 

First things first, head to your Facebook ads manager and click create ad. 

Then you’ll need to choose a campaign objective. But, only a few will allow you to set up instant experiences SO make sure you pick one of the following objectives which will scroll down the screen….. Now. Thanks, editor. 

Traffic (website clicks and app engagement)

Brand Awareness

Reach

Engagement (post engagements)

Conversions

Video Views

Store Traffic

App Installs

 

Step 2 – Set up your ad’s audience & budgets

Once you’ve chosen your objective go through and set the levels as you normally would – picking your audience, budget, schedule and more.

We’ve got advice on setting up lookalike audiences if you fancy that too! 

And now to move on to the creative.

 

Step 3 – Building your Instant Experience

Once you are in the ad stage of setup you need to choose your ad format and tick the little box under them saying to add an instant experience.

Easy peasy. Now it’s time to get creative.

On your screen, you will be presented with a number of templates you can choose from.

I suggest you choose one that matches your business and desired outcome, or, if you’re more creatively inclined, you can choose to make your own from scratch. 

You can customise pretty much every part of your instant experience, from the text to the buttons, to the images and the call’s to action, all the way through to the maps and product catalogues.

Lot’s of things, so make sure to have a play around until you have something you’re happy with.

To help make sure you get the most of your instant experience ads, here are my top tips. 

 

1. Vary the components in your format

When creating an instant experience you can use a variety of options to turn a standard format to one which perfectly reflects your brand.

Not only are there options for photos and videos, but you can also add a map with your location, swipeable landscape images and videos you can pan across, and, more recently, AR filters!

Get creative with your ads and use the large amount of customisation options available to make something that truly encapsulates the objective of your ad.

 

2. Make sure your Pixel is set up and working

Your Facebook Pixel will provide you with really important information about who is visiting your webpage after seeing your ads

This kind of information allows you to tailor future ads based on your previous visitor’s actions.

This is especially useful for e-commerce ads, as you can automatically include products that your customers have been looking at, or you want to promote. 

If you want to learn more about Facebook Pixel, leave us a comment.

 

3. Split test your formats. 

With so much to customise on your instant experience ads, it is easy to get lost in the details and not know which elements are turning off any potential customers.

Testing a number of different instant experience ads in the same campaign will help to hone down your formats and get the best end results. 

Split testing these can be as simple as different coloured fonts, different imagery, different calls to action or different templates entirely. 

So those were my top 3 tips for creating a great instant experience. 

The format allows you to create some truly unique ads to place in front of potential customers, as well as allowing you much more opportunity to wow them from the offset. 

Get out there, create some awesome formats and tell us about your experiences in the comments below

If you have any more advice, or if you think we’ve missed anything…  or maybe just want to hit us with a ‘yasss queen’  – make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

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How To Make Your Own GIF Stickers For Instagram, Snapchat & TikTok

How To Make Your Own GIF Stickers For Instagram, Snapchat & TikTok

How To Make Your Own GIF Stickers For Instagram, Snapchat & TikTok

How To Make Your Own GIF Stickers For Instagram, Snapchat & TikTok

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

Did you know that the first GIF ever was made in 1987? Crazy right? They were once so hipster, but now they’re so mainstream even your Grandad texts you them. 

Well, fast forward to the modern-day and there’s millions of them… just look at your Instagram Story Sticker library!

And that’s exactly what we’re here to do today, to show you how to create and upload your very own custom GIF stickers. 

Get ready to go GIF viral in this week’s episode of GIANT Wednesday.

 

Hi, I’m Danny from Sleeping Giant Media and I’m here today to talk to you about making GIF stickers for your Instagram Stories, TikTok and Snapchat… and who knows what else.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week! 

As a brand, creating branded GIFs are a great way to increase brand awareness and exposure.

In fact, Instagram Stories alone sees 500 million accounts using the tool every single day – what an awesome opportunity to get in front of potential customers?

Making these GIF Stickers are only part of the story, uploading them and having them appear when people search for them is something else.

The GIFs I’m going to show you today are going to be made to sit on Giphy, the ultimate GIF search engine. In fact, a search engine with over 700 million daily users. You people love GIFS.

Now what you can do is set up a normal, run of the mill Giphy account and add standard GIFs on there, but in order to have GIF Stickers that are searchable, you’ll need to become a verified account. 

Yep, that’s right, time to earn a blue tick.

 

#1 – Become a Giphy Verified Brand 

As I already said, Giphy is the Google of GIFs. You need a brand channel and to apply to be verified in order for your stickers to be publicly available.

I guess this helps filter out a lot of questionable content!

The process of getting verified is prettttty easy and quick which is great news. BUT, because of the verification process, small businesses may not be approved, and if you’re a freelancer or artist, Giphy’s guidelines don’t allow you to upload commercial pieces for brands to your own profiles.

Just something to keep in mind!

Anyway, how to get verified is as simple as:

1 – Go to Giphy

2 – Click log in and select “join giphy”

3 – Selected Join as an artist or brand

4 – Submit your details, contact information and business information

5 – Hit apply!

Yeah, it really is that easy. You’ll be able to build out your profile whilst you eagerly await the confirmation email, and remember to set your profile as public so people can find you.

The next step, whilst waiting to be approved or after you have been approved is setting up your channel and filling it with GIFs and GIF Stickers. So that moves me onto…

#2 – Creating Gif Stickers for Giphy

So it’s probably important to quickly explain the difference between a GIF and a GIF sticker. 

A GIF itself is a solid animated… thing, like this

And a GIF sticker is an animation on a transparent background or alpha channel layer like this: 

Giphy calls them a “cut out or die-cut, but animated”.

Here’s a quick example of how to make a GIF sticker using Photoshop, and if you’re after how to make on with free tools like Canva or Pixlr then skip ahead a little – a time stamp will feature in the description.

First things first, you’ll want to open a previously created PNG image in Photoshop like we have here. This could be a cut out portrait, image or even your logo.

Next, you’ll want to duplicate your image and change its movement to make it stand out or else you’ll just have a plain sticker.

For this example, we’re going to change its movement by one step for every new layer created as you’ll see here where I’ve rotated our sticker slightly clockwise, and then back again.

Now go to Window>Timeline which will open a timeline at the bottom of your workspace. You’ll want to create a frame animation, and drag ONLY your first layer into the timeline.

This will then give you the option in the timeline menu (these three horizontal lines) to ‘Make Frames from Layers’.

This will happen automatically and make each of your layers into its own frame.

Now select File>Export>Save for Web (Legacy) which will bring up the menu you see here. 

Make sure that ‘GIF’ is selected from the drop-down menu, and that the ‘transparency’ box is ticked.

If you don’t select either of those two things then… well, you haven’t made a GIF sticker.

Feel free to resize the GIF into whatever size you need. You can adjust the timings of the GIF in the timeline and then go ahead and hit SAVE. 

Boom – you got yourself a GIF sticker.

For those of you not using Photoshop, there are free tools like Pixlr and Canva.

You can use these tools to create the ‘frames’ of your animation which display slight movement, whether that’s rotation, flashing or something else.

Essentially, imagine you’re creating each page of a flip book.

Then, save your PNGs and head over to GifMaker and upload them here to make the GIF with whatever speed you like. 

Regardless of where you made your GIF there are some specifications that will restrict you when it comes to uploading to Giphy and they are:

  • Upload your stickers as .GIF files
  • Must be at least 20% transparent pixels (no white or opaque backgrounds)
  • 500-600px with even-numbered height and width
  • No max file size, phew
  • RDB colour mode
  • Must be set to loop forever upon exporting

Great work gang. Now you’ve got a GIF sticker and a verified channel so it’s time for…

 

#3 – Uploading your GIF sticker to Giphy

You’ve got a GIF, you’ve got a channel and now it’s time to share it across the world wide web for all to love and use countless times till you’re a true GIF superstar.

Head on over to Giphy’s upload section and either browse or drag and drop your files in.

Once your file has uploaded, you need to add some information and optimise your GIF sticker. 

It’s important to note, and we’ll cover it more another day, that Giphy has got a whole load of SEO value so optimising your content is super important. 

Adding your websites URL will provide users with a source, this will benefit your SEO, but will also enable users to find out more about you if they like your creations.

Add tags that are based on keywords that relate to your GIF sticker and wil be easily searchable through the platforms that Giphy’s API sits on.

For example, we’ve added ‘coffee’ as a generic term that’s easily searchable on a mobile device and relevant to the sticker, but we’ve also added ‘SGM’ which is an abbreviated version of our brand name so that we, and those who know us, can easily find it too.

Top tip, put your brand name as a tag for your GIF stickers for ease and for brand awareness.

And voila – it’s uploaded. It’s done.

It does take a little while for Giphy to push your sticker from your channel into the likes of Instagrams GIF library so keep checking and testing your custom tags till you them.

And whilst you’re in there, search SGM and check out our GIF library.

Once you’ve got a few live, encourage people to use them. Look at running a campaign, or letting your brand ambassadors or fans know they’re there for them to use. 

You can’t, as of yet, see where and when people have used your GIF stickers. So you’ll have to keep an eye out. 

But you can use Giphys internal analytics in your dashboard to get an idea on your most popular GIF stickers and the number of impressions they’ve had. 

Remember that 700 million daily user count on Giphy and prepare to have your mind blown. 

So, that was a look at how to set up a verified brand channel on Giphy, how to make GIF stickers and how to upload them for GIF-cess… terrible pun. 

If you have any more advice, or if you think we’ve missed anything make sure you leave a comment and let us know!

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

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Contact Us

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 Show me directions

 01303 240715

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Copyright © 2021 Sleeping Giant Media. All Rights Reserved.