How Many Keywords Should There Be On A Page? SEO Best Practice!

How Many Keywords Should There Be On A Page? SEO Best Practice!

How Many Keywords Should There Be On A Page? SEO Best Practice!

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

Is that blog happy to see me or have you stuffed some keywords in there?

Formalities aside… you’re looking to make sure your website ranks well for the content that it contains, right?

In the SEO world that keywords can be a contributing factor to how your site is performing on search engines like Google and Bing.

So surely all that means is that you have to sprinkle plenty of those keywords all over your site content and you’ll be ranking in no time…

Unfortunately, it’s just not that easy. But don’t worry, we’re here to give you a helping hand on getting that keyword usage just right in this week’s episode of GIANT Wednesday.

 

Hi, I’m Adam from Sleeping Giant Media and I’m here today to talk to you about the optimum number of keywords you should include on a page.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week!

Keywords are a GIANT part of on-page SEO.

They improve the chance of your site coming up in search results when users search for terms that correlate with the service or product that your brand offers. 

If you have a detailed understanding of your target market, and how they search for your content, product or service, you can be more specific with your keywords.

This is because you’ll have an idea of exactly the types of queries they’re using to find products and services that are similar to yours. 

Once you’ve asked the important questions such as:

  • What are users searching for?
  • How many users are searching for it?
  • In what format do users want the information?

You should have a pretty clear idea of the type of keywords you should be trying to rank for. This gives you the stepping stone foundations to create your keyword research.

When you have gathered all of that super accurate and relevant keyword research, it’s time to start putting those keywords into action. 

Way back when search engines were in the beginning stages of learning our language, it was pretty easy to be able to use little tricks that nowadays go directly against quality guidelines.

An example of this is ‘keyword stuffing’.

Now a widely disapproved tactic, but in the earlier days of search engines, if you wanted to rank for a particular keyword or search phrase you would just put the term in several times on the page – and hope that this would boost your page’s rankings for that term.

Of course, now that would never work, and would most likely put you in Google’s bad books.

So, we know that we can’t throw keywords left, right and centre on the page where they don’t make sense. It also won’t be very beneficial if we include barely any keywords. So just how many keywords should we be putting on the page?

The answer? Unfortunately, there is no real exact answer, it depends on a variety of factors.

I know, I know, it can seem disappointing – but, not to worry! Here are some things that should help you determine the right amount of keywords for your page in particular.

Consider the length of the content on the page.

If it’s a shorter piece of content around 300-400 words with a few paragraphs, two or three keywords per paragraph is a good place to be. This adds up to around 8 keywords on average per page, a relatively solid number to aim for.

If you’re going for a longer piece of content, let’s say around 800 words, then using this principle would mean you ended up with around 15 keywords in total.

Don’t forget that the number of keywords that you include in your content isn’t entirely dependent on the length of the content – but also how relevant the keywords are to the page that you’re writing!

Remember that keywords should fit naturally into the content, and the content should always be easy to read. 

This is not only to create a good user experience, which is great for your site, but it also stops Google or any other search engines from thinking that you’re trying to cheat the system – and that you’re keyword stuffing. 

The more natural the content looks, and the better it reads, the better it is for your site!

Finally, don’t forget that including keywords within your site content isn’t just a one-off task!

The way we search, and the terms that we use to search are always evolving, so it’s important to go back through your the content and check whether your brand is ranking for its core keywords, making amends where necessary. 

It’s a good idea to check through and refresh your keyword research every 6-12 months too, to ensure that you’re still targeting the most relevant and appropriate keywords at all times. 

 

So that was me offering up no definitive answer to your question because I’m afraid it doesn’t exist… but hopefully, that advice has got you on the right tracks.

 

If you have any more advice, or if you think we’ve missed anything…  or maybe just want to hit us with a ‘yasss queen’ – make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

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Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

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Copyright © 2020 Sleeping Giant Media. All Rights Reserved.

 

 

How To Film And Edit Video For Instagram’s IGTV

How To Film And Edit Video For Instagram’s IGTV

How To Film & Edit Video For Instagram and IGTV

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇
IGTV is the place to be, and I didn’t even mean to make that rhyme!

It can be a bit daunting when all of a sudden people are watching videos vertically! 

I mean, can’t they just turn their phones sideways…? No… this isn’t YouTube.

But fear not because we’re going to look at ways you can make video into a pretty portrait in this week’s episode of GIANT Wednesday.

Hi, I’m Danny from Sleeping Giant Media and I’m here today to talk to you about optimising your video for the wonderful world of IGTV.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week!

Nowadays, video comes in a whole host of formats. Most typically landscape (16:9) or portrait (6:19).

An evolution from back in the day where it was just a landscape or square… like every old episode of Family Guy… 

And when it came to filming, you’d have had your phone batted out your hand if you were trying to film anything vertically.

Fortunately, that’s all changed in recent years thanks to Snapchat and Instagram.

Cue the invention and seemingly defining point for portrait video as our future… IGTV.

IGTV, if you weren’t already sure, is Instagram TV. So aptly named because it hosts much longer forms of video than the likes of Instagram Stories or in-feed posts.

With space for videos up to ten minutes in duration, it’s the perfect place to post the content you’ve put your blood, sweat and tears into.

And… you know, saves that annoying infinite tapping on an Instagram Story… 

Despite Instagram recently allowing for landscape video to be hosted on IGTV, it’s safe to say that vertical is much better designed for that platform.

Well, the question remains… how can you make video for IGTV that’s high quality, optimised and as equally as awesome as your landscape stuff?

Here are a few tips on how you can do just that. Let’s start with your footage! Here are some options for you.

Option 1: Shoot in PortraIt

This may seem like an obvious one, but if you want to create a vertical video, simply shoot it straight on your phone.

Any more than a couple of minutes of handheld footage will look dodgy, so consider using a tripod or gimbal to steady your shot.

Option 2: Shoot in Landscape, and Crop Portrait

This is where you shoot your video in landscape, or you use an existing video, and crop the video into a portrait orientation.

Something to bear in mind though – you’ll lose about two thirds of your video, so make sure there’s nothing (or no-one) that are going to be rudely cropped out of your shot and the video still works this way.

IGTV will automatically crop a landscape video, so you don’t have to worry about doing this in another app, but it’ll only crop the centre of the video, so make sure everything you need is in the middle if you do it this way.

Option 3: Add a Frame

Your third option is keeping your video landscape and adding a picture frame around your image.

You can do this through computer programmes such as iMovie or Premiere Pro. Or you can download apps like Premiere Rush or Inshot.

You can make a full-frame like one of these… or you can look to add elements around your video like this.

Then it’s just a case of placing your video into the area you’ve left for it within the frame and scaling it accordingly!

Voila!

As I’ve already mentioned, there are plenty of free and paid-for platforms you can use to spice up your video.

Use desktop programmes such as iMovie or Adobe Premiere Pro to add things like title cards, subtitles and effects.

Or you can give the same thing a go straight on your mobile using apps like iMovie, Inshot (both of which are free) or Premiere Rush.

Here’s a super quick example of editing a portrait video in iMovie and adding a few simple additions. 

Finally, don’t forget to add a thumbnail. Oh, who’s that good looking chap?

When the time comes to add your IGTV video, go on the home screen and click in the top right… oh.. Where’s it gone?

Simply click on the middle button as if you were uploading a video to your feed and select your video – you’ll be given the option to add it to your IGTV channel – don’t forget to optimise by adding a relevant title, description and hashtags for maximum reach. 

So that was some advice on making sure you optimise existing videos for IGTV, and hopefully, you’re now considering the importance of shooting in portrait if you want to please those who hate turning their phones on their side.

If you have any more advice, or if you think we’ve missed anything…  or maybe just want to hit us with a ‘yasss queen’ – make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Newsletter

Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2020 Sleeping Giant Media. All Rights Reserved.

 

 

Deciding Between SEO vs PPC: Which Is Better For Your Business Marketing?

Deciding Between SEO vs PPC: Which Is Better For Your Business Marketing?

Deciding Between SEO vs PPC: Which Is Better For Your Business Marketing?

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

When it comes to marketing online, you can boil a lot of activity down to two areas – paid and organic.

Otherwise known as those three-letter acronyms, SEO and PPC.

Now I’m sure we all like the idea of marketing “for free”, but what’s actually the best digital path for you to take?

What’s going to help you achieve your digital goals?

Let’s find out the best way to make you succeed online in this week’s episode of GIANT Wednesday.

Hi, I’m Sam from Sleeping Giant Media and I’m here today to talk to you about SEO and PPC. Yup, that’s search engine optimisation and pay per click advertising.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week!

As I said, we can separate most digital marketing activity into paid and organic. So let’s start by talking about what they actually are.

Basically, paid search is where you pay to appear in specific spots within search engines, social platforms, or other forums, while organic positions are earned – with results decided based on a host of on-page and off-page factors.

Whilst you could look at this and think “well, one’s free, clearly that’s a benefit” – that doesn’t quite tell the whole story.

First, let’s talk about organic.

Organic marketing is a long-term strategy largely focused on getting traffic through to a site.

This is done through things like putting together great content, gathering awesome testimonials, and other white hat tactics that are all basically designed to help make websites great.

As a result, it can take a little while before you see organic marketing having any major impact on a site’s rankings – meaning you need to be in it for the long haul in order to get the most out of organic.

Ok, got it? Now let me explain paid…

So, when it comes to paid search, the opposite is true.

Paid search is all about getting your message out there fast – the quick wins, or the instant gratification.

While that’s always appealing, there are costs attached.

Running paid campaigns can mean higher upfront costs – creating a potential blocker for small or start-up businesses.

Plus, you need to take the time to optimise your ads; once you’ve got it right, your CPC (cost per click) will decrease, your CTR (click through rate) will increase, and everyone will be happy.

But getting to that point isn’t always easy, particularly if you’re new to the paid world. 

So, the question on everyone’s minds… which one is better? Which will help you achieve your goals?

Well, the short answer is that both are pretty great.

The sweet spot for businesses online is finding a way to use paid and organic search in blissful harmony.

Paid tactics are great for getting your digital activity off the ground, while investing in a long-term organic strategy means that, as your site authority starts to improve, and your success metrics start to rise, you can reduce your paid budget and rely more on the organic activity.

With search engines moving slower than your Mum’s one-finger typing, PPC can give you the boost you need to get moving ASAP – with your organic activity building momentum in the background, getting ready to take over and snowball away.

93% of online experiences start with search engines, with Google currently holding just over 90% of the total search engine market share, so it’s essential to do all that you can to make your mark on the SERPs.

Whether you’re thinking about splashing the cash to see quick results, or thinking about investing in a more long-term content-led strategy to bring you digital glory, taking the time to consider how paid and organic search can support each other is a sure-fire way to get the best out of both worlds.

You see, in the digital world, you can have your cake and eat it too.

So that was a quick look at the difference between SEO and PPC as marketing strategies for your business goals, where we discovered a lil’ bit of both is the ultimate recipe for success. Now I’m just thinking about cake…

If you have any more advice, or if you think we’ve missed anything…  or maybe just want to hit us with a ‘braap’ – make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

 

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Newsletter

Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2020 Sleeping Giant Media. All Rights Reserved.

 

 

Display Advertising: Best Practices & Advice To Be Effective

Display Advertising: Best Practices & Advice To Be Effective

Display Advertising: Best Practices & Advice To Be Effective

Home > Giant Wednesday

Transcript:

Right place, right time. That’s the goal in life, right?

That kinda thinking should apply to your adverts too, appearing in front of the right people when they’re looking to convert or when they need to discover you exist!

And guess what will help you achieve that? Yep, display ads. So lets up your game and hit those objectives.

Get ready to display your knowledge, because Wednesdays are about to get GIANT.

 

Hello, my name is Max and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

Display advertising is a super powerful way of getting your voice heard online.

It lets you create a whole host of different ads, and place them on websites relevant to what you’re offering 

In fact, there are over three million websites, over 650,000 apps, and placements on Google properties such as Gmail and YouTube for your adverts to appear on.

SO much potential!

And of course, if it’s done right, you may just see a massive increase in relevant traffic to your website.

But how do you nail display advertising? How do you get the most out of them?

Here’s five pieces of advice…

 

Number 1: Make it eye-catching

I want you to think about all the adverts you see online EVERY SINGLE DAY.

Yep. There’s a lot. But how many can you actually remember?

How many made you stop mid-scroll and take action?

If you want your display ads to stand out, you have to make it eye-catching.

Design them to have a clear focal point and think about how they’ll look in various areas of a page.

Make them so awesome that even someone mid-mindless scroll would stop and look.

A lot of the common ad sizes are pretty small, so too much information in one little space can quickly become confusing.

You want to keep the messages, imagery and call-to-actions (CTAs) simple and focused on the core goal.

White space is your friend here.

Number 2:  Use high-quality images

A photo is worth a 1000 words, blah blah blah.

But hey, it’s true and applies to display ads.

Images help users understand your business, products and brand. And if your brand is strong enough, they’ll be able to spot you a mile off. 

Good imagery is a critical factor in ads that perform well.

So, for the best results, you’ll want to avoid imagery that is blurry, skewed, upside-down, unclear, has a border, is colour-inverted or excessively filtered.

Flip that and your imagery should be in focus, easy to see, not warped, have no borders and not include any kind of face tuning.

It’s not the same as your Instagram. Believe me.

 

Number 3: Make the most of smart bidding

Smart bidding uses machine learning to optimise for your goals.

To do this, Google looks at historical search behaviour, contextual data & millions of signals to predict how likely it is that an action will occur. 

Using this information, it will then increase your bids when that action seems more likely. 

Sounds good, right?

We’ll explain smart bidding in another episode, so make sure you subscribe to be notified when that’s released!

 

Number 4: Manage your placements

Managing your placements is a great shout if you want to be more targeted with where your ads appear.

Within the display network, you can add sites as managed placements if you know that’s where a lot of your customers spend their time. Such as a certain news outlet.

You can also look at what sites and apps your ads are appearing on currently, and vet them for relevance.

You can also do this to check the sites are true to the culture of your business and what you represent as a company.

After all, brand is important!

Just as you can set target placements, you can also exclude placements where you don’t want your ads to show, so it’s worth looking at where you’re currently appearing.

 

And now, Number 5: Review performance

If you want to know if something is working, then you have to check the performance.

As a wise man once said, “If you don’t measure it, you can’t manage it.”

Google recommends that you swap in new assets and pause low performing assets every two weeks. Ensuring you don’t waste time and effort on ads that aren’t achieving your goals.

This allows you to spot opportunities to optimise your campaigns and make improvements.

Just make sure you don’t change or remove all of your assets at once because this may cause a significant drop in performance, and no one wants that.

 

And they were our five top things to consider when it comes to using display advertising like a pro!

With the potential to get in front of such a massive scope of people, and relevant people at that, display advertising is an amazing opportunity for businesses who want to see results fast.

There’s a never-ending scope of things to learn about paid advertising, and we’re here to show you how.

So, that’s it for today, go forth and comment your views – give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

 

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

 

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Transcript:

Right place, right time. That’s the goal in life, right?

That kinda thinking should apply to your adverts too, appearing in front of the right people when they’re looking to convert or when they need to discover you exist!

And guess what will help you achieve that? Yep, display ads. So lets up your game and hit those objectives.

Get ready to display your knowledge, because Wednesdays are about to get GIANT.

 

Hello, my name is Max and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

Display advertising is a super powerful way of getting your voice heard online.

It lets you create a whole host of different ads, and place them on websites relevant to what you’re offering 

In fact, there are over three million websites, over 650,000 apps, and placements on Google properties such as Gmail and YouTube for your adverts to appear on.

SO much potential!

And of course, if it’s done right, you may just see a massive increase in relevant traffic to your website.

But how do you nail display advertising? How do you get the most out of them?

Here’s five pieces of advice…

 

Number 1: Make it eye-catching

I want you to think about all the adverts you see online EVERY SINGLE DAY.

Yep. There’s a lot. But how many can you actually remember?

How many made you stop mid-scroll and take action?

If you want your display ads to stand out, you have to make it eye-catching.

Design them to have a clear focal point and think about how they’ll look in various areas of a page.

Make them so awesome that even someone mid-mindless scroll would stop and look.

A lot of the common ad sizes are pretty small, so too much information in one little space can quickly become confusing.

You want to keep the messages, imagery and call-to-actions (CTAs) simple and focused on the core goal.

White space is your friend here.

Number 2:  Use high-quality images

A photo is worth a 1000 words, blah blah blah.

But hey, it’s true and applies to display ads.

Images help users understand your business, products and brand. And if your brand is strong enough, they’ll be able to spot you a mile off. 

Good imagery is a critical factor in ads that perform well.

So, for the best results, you’ll want to avoid imagery that is blurry, skewed, upside-down, unclear, has a border, is colour-inverted or excessively filtered.

Flip that and your imagery should be in focus, easy to see, not warped, have no borders and not include any kind of face tuning.

It’s not the same as your Instagram. Believe me.

 

Number 3: Make the most of smart bidding

Smart bidding uses machine learning to optimise for your goals.

To do this, Google looks at historical search behaviour, contextual data & millions of signals to predict how likely it is that an action will occur. 

Using this information, it will then increase your bids when that action seems more likely. 

Sounds good, right?

We’ll explain smart bidding in another episode, so make sure you subscribe to be notified when that’s released!

 

Number 4: Manage your placements

Managing your placements is a great shout if you want to be more targeted with where your ads appear.

Within the display network, you can add sites as managed placements if you know that’s where a lot of your customers spend their time. Such as a certain news outlet.

You can also look at what sites and apps your ads are appearing on currently, and vet them for relevance.

You can also do this to check the sites are true to the culture of your business and what you represent as a company.

After all, brand is important!

Just as you can set target placements, you can also exclude placements where you don’t want your ads to show, so it’s worth looking at where you’re currently appearing.

 

And now, Number 5: Review performance

If you want to know if something is working, then you have to check the performance.

As a wise man once said, “If you don’t measure it, you can’t manage it.”

Google recommends that you swap in new assets and pause low performing assets every two weeks. Ensuring you don’t waste time and effort on ads that aren’t achieving your goals.

This allows you to spot opportunities to optimise your campaigns and make improvements.

Just make sure you don’t change or remove all of your assets at once because this may cause a significant drop in performance, and no one wants that.

 

And they were our five top things to consider when it comes to using display advertising like a pro!

With the potential to get in front of such a massive scope of people, and relevant people at that, display advertising is an amazing opportunity for businesses who want to see results fast.

There’s a never-ending scope of things to learn about paid advertising, and we’re here to show you how.

So, that’s it for today, go forth and comment your views – give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

6 Tips For Editing Video To Make Better Content 🎥

6 Tips For Editing Video To Make Better Content 🎥

6 Tips For Editing Video To Make Better Content 🎥

Home > Giant Wednesday

Transcript:

Filming a video is sometimes so easy, you could do it with your eyes closed.

But obviously that’s not the end of the video-making process. Oh I wish it was.

Yep, you’re soon left with an hour worth of footage that needs cutting down to a five-minute masterpiece… and you’re on a deadline.

It’s time to share some editing superpowers, so get your timelines ready, because Wednesdays are about to get GIANT.

 

Hi! my name is Alex and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

Let’s start with an obvious one – video should play a key part in your marketing strategy.

If it’s missing from your business, chances are that you’re missing a trick, with video marketers growing revenue 49% faster than non-video users.

As video is everywhere online, consumers are becoming more and more aware of the difference between video that has been produced well, and… not so well

And this means that poor quality video for your brand could end up costing you business. Can we get one of those dun Dun DUUN sounds? ah, perfect.

But whether you’re an expert videographer, or you’re just starting out, here’s some advice for blowing people’s minds with AWESOME editing skills.

 

Number 1 – Choose the right editing software

They say a good craftsman never blames his tools, but having the right software is crucial for video editing.

There are a variety of free and paid-for options available and all of them have their different pros and cons.

The program I use for editing is Adobe Premiere Pro. But that might not be your cup of tea, so take the time to have a play.

You also need to bear in mind that video editing software puts a huge strain on most computers, so don’t think that Dell you’ve been sitting behind the past 3 years is going to produce the next Hollywood blockbuster.

Consider buying some hardware that can handle the work.

 

Number 2 – Shoot to Edit

You want to start off on the right foot, so don’t make a rod for your own back by thinking you can create stunning video with sub-par footage.

Of course, sometimes you’ll be given footage from someone else to edit together, but trust me, you’ll feel much more confident editing video if you’re the one behind the camera.

Shooting to edit means you’ll also be aware of any curveballs that often pop up in the filming process, and that will drastically speed up your workflow.

 

Number 3 – Learn your shortcuts

Earlier I mentioned about choosing the right software, and if you’ve found one that works for you, that’s great!

Now it’s important that you learn all the little hacks and shortcuts that are going to make your life a lot easier.

After all, we are on a deadline, remember?

For example, on Premiere, when you’re trying to pick which part of the footage to put into your timeline, you can use ‘L’ to speed up, and ‘J’ to slow down.

You can then press ‘I’ to set the ‘in’ point of your footage, and ‘O’ to set the ‘out point’

And that’s just the basics. Getting to know simple tricks like this will drastically speed up the editing process.

 

Number 4 – Keep it simple

If you’re just starting out, don’t worry about producing some top end video loaded with special effects.

Instead, it’s better to focus on creating a clean and professional looking video, with information that is clear and easy to understand.

As you continue to learn and feel more comfortable with editing video, you can begin to experiment with various effects, angle changes, text overlays, titles, animations, transitions, zooms…  all of that other stuff.

But baby steps, focus on nailing the foundations first. 

 

Number 5 – Fine tune your audio

This is one that we see far too often.

Have you ever been jumping from one YouTube video to the next, and the sound doesn’t match for some videos? 

Some videos are super quiet, so you turn the volume right up, and then the next video is super loud and explodes your eardrums?

Well that’s because those people didn’t correctly balance their audio, which is so important.

In fact, several articles have shown that viewers will abandon your video if voices aren’t clear, if the volume is too loud, or too quiet, if there’s distortion, buzz, or other noise that makes the audio difficult to follow.

The issue is that people take good audio for granted. When it’s good, they won’t even notice. But when you mess it up… prepare for bad feedback.

You can tackle this by investing in some quality microphones. 

The microphone we use for Giant Wednesday is a Sennheiser ew-100 G3 lavalier mic, but do some research on the best fit for your audio needs. Drop us a comment if you want any more information about our filming setup. 

 

And Number 6 – Don’t stop learning

If you want to continue to evolve the quality of your video to delight your audience, then make sure you’re always learning new editing tips and tricks.

YouTube has an abundance of videos that can teach you pretty much anything you need to know, so if you’re wondering how to… add subtitles, make better transitions, or balance your audio, the perfect lesson for you is only a search away.

 

And those were my six editing tips.

I hope you’ve learnt something new, and I wish you well on your video editing journey.

If you’re just starting up and making video for your business, send us a link in the comments below and we’ll check it out!

If you’re an experienced video editor, is there a crucial tip you think I’ve missed, or something that you’ve discovered recently? Make sure you let us know.

So that’s it for today, go forth and comment your views, give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

 

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

 

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Transcript:

Filming a video is sometimes so easy, you could do it with your eyes closed.

But obviously that’s not the end of the video-making process. Oh I wish it was.

Yep, you’re soon left with an hour worth of footage that needs cutting down to a five-minute masterpiece… and you’re on a deadline.

It’s time to share some editing superpowers, so get your timelines ready, because Wednesdays are about to get GIANT.

 

Hi! my name is Alex and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

Let’s start with an obvious one – video should play a key part in your marketing strategy.

If it’s missing from your business, chances are that you’re missing a trick, with video marketers growing revenue 49% faster than non-video users.

As video is everywhere online, consumers are becoming more and more aware of the difference between video that has been produced well, and… not so well

And this means that poor quality video for your brand could end up costing you business. Can we get one of those dun Dun DUUN sounds? ah, perfect.

But whether you’re an expert videographer, or you’re just starting out, here’s some advice for blowing people’s minds with AWESOME editing skills.

 

Number 1 – Choose the right editing software

They say a good craftsman never blames his tools, but having the right software is crucial for video editing.

There are a variety of free and paid-for options available and all of them have their different pros and cons.

The program I use for editing is Adobe Premiere Pro. But that might not be your cup of tea, so take the time to have a play.

You also need to bear in mind that video editing software puts a huge strain on most computers, so don’t think that Dell you’ve been sitting behind the past 3 years is going to produce the next Hollywood blockbuster.

Consider buying some hardware that can handle the work.

 

Number 2 – Shoot to Edit

You want to start off on the right foot, so don’t make a rod for your own back by thinking you can create stunning video with sub-par footage.

Of course, sometimes you’ll be given footage from someone else to edit together, but trust me, you’ll feel much more confident editing video if you’re the one behind the camera.

Shooting to edit means you’ll also be aware of any curveballs that often pop up in the filming process, and that will drastically speed up your workflow.

 

Number 3 – Learn your shortcuts

Earlier I mentioned about choosing the right software, and if you’ve found one that works for you, that’s great!

Now it’s important that you learn all the little hacks and shortcuts that are going to make your life a lot easier.

After all, we are on a deadline, remember?

For example, on Premiere, when you’re trying to pick which part of the footage to put into your timeline, you can use ‘L’ to speed up, and ‘J’ to slow down.

You can then press ‘I’ to set the ‘in’ point of your footage, and ‘O’ to set the ‘out point’

And that’s just the basics. Getting to know simple tricks like this will drastically speed up the editing process.

 

Number 4 – Keep it simple

If you’re just starting out, don’t worry about producing some top end video loaded with special effects.

Instead, it’s better to focus on creating a clean and professional looking video, with information that is clear and easy to understand.

As you continue to learn and feel more comfortable with editing video, you can begin to experiment with various effects, angle changes, text overlays, titles, animations, transitions, zooms…  all of that other stuff.

But baby steps, focus on nailing the foundations first. 

 

Number 5 – Fine tune your audio

This is one that we see far too often.

Have you ever been jumping from one YouTube video to the next, and the sound doesn’t match for some videos? 

Some videos are super quiet, so you turn the volume right up, and then the next video is super loud and explodes your eardrums?

Well that’s because those people didn’t correctly balance their audio, which is so important.

In fact, several articles have shown that viewers will abandon your video if voices aren’t clear, if the volume is too loud, or too quiet, if there’s distortion, buzz, or other noise that makes the audio difficult to follow.

The issue is that people take good audio for granted. When it’s good, they won’t even notice. But when you mess it up… prepare for bad feedback.

You can tackle this by investing in some quality microphones. 

The microphone we use for Giant Wednesday is a Sennheiser ew-100 G3 lavalier mic, but do some research on the best fit for your audio needs. Drop us a comment if you want any more information about our filming setup. 

 

And Number 6 – Don’t stop learning

If you want to continue to evolve the quality of your video to delight your audience, then make sure you’re always learning new editing tips and tricks.

YouTube has an abundance of videos that can teach you pretty much anything you need to know, so if you’re wondering how to… add subtitles, make better transitions, or balance your audio, the perfect lesson for you is only a search away.

 

And those were my six editing tips.

I hope you’ve learnt something new, and I wish you well on your video editing journey.

If you’re just starting up and making video for your business, send us a link in the comments below and we’ll check it out!

If you’re an experienced video editor, is there a crucial tip you think I’ve missed, or something that you’ve discovered recently? Make sure you let us know.

So that’s it for today, go forth and comment your views, give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

How To Get Your Content Seen Online & On Social Media 🖥

How To Get Your Content Seen Online & On Social Media 🖥

How To Get Your Content Seen Online & On Social Media 🖥

Home > Giant Wednesday

Transcript:

If you spend time labouring over something, you want people to see it, right?

Creating great online content can be time-consuming, no matter how much of a content wizard you are. So it better be seen by the people you intended to see it!

Today we’re going to look at how you can make sure your good stuff is seen and not left in the corner of the internet to rot.

Get ready for the internet to enjoy your work, because Wednesdays are about to get GIANT.

 

Hello, my name is Adam and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

We’re here today to look into making sure your content is seen online and give the attention it deserves!

We’re going to look at the different ways to promote your content and increase visibility through owned, earned and paid channels.

It’s hardly a secret that there’s A LOT of people out there on the world wide web, so making sure to stand out and be seen is imperative to your success.

So, your content promotion strategy.

First things first, well… after you’ve made that killer piece of content, is understanding where your audience spends their time online.

Are they more Pinterest than Instagram? Are they more into consuming their content through blog formats or videos? Do some research.

You can find this kind of information out by looking into demographics for your channels, looking at analytics and asking people. Yep, it’s that easy. 

And you might find it’s a mix of many different types of content and a variety of platforms – that’s where you’ve got to get strategic.

Now let’s break down the three-channel types; owned, earned and paid.

 

So first, let’s look at ‘Owned’

This refers to the marketing channels that you manage. For example, your website, your blog and your social media channels.

Owned channels are the best place to start when promoting content because they’re easy for you to manage and low cost.

 

Now let’s check out ‘Earned’

This refers to anything that is picked up by a third party. For example, another blogger, another company or an influencer.

Earned channels are great to boost the reach of your content, meaning you’re not relying on just your own. They also add a sense of credibility to your work.

 

And finally, let’s consider ‘Paid’

This refers to promotion you pay for… clues in the name really.

For example, advertising on social media, paying to be promoted by an external party and boosting your posts.

Paid channels are great for targeting campaigns to a specific audience based on goals and budgets, reaching more audiences and potentially growing new audiences.

 

So now you know you’ve got to work out where your audience is, how they want to consume content and the best ways to reach them through different channels.

That’s the why and the how, but now we need to ask when?

This is where having a content calendar comes in handy.

You all know what a calendar is, I’m sure. But having one for your content promotion means you can construct a detailed timeline to manage our activity.

You’ll want to outline what to publish and when, and you don’t want to do this willy nilly. You need to have some strategy behind it.

There’s little point posting on a Sunday if your audience isn’t up for consuming your theme of content on that day, or at 2am in the morning unless you’re targeting insomniacs or night workers.

Use the tools available on social media platforms, as well as the research methods I mentioned earlier, to see when your audience are online.

Factors these times into your content calendar and look into things like interests. Things like public holidays and funny trending days can be a great time to distribute content.

Websites like daysoftheyear.com have a pretty giant list of these kinds of dates.

Own a pet grooming business? Well go through your content calendar and mark out the days like “National Cat Day” or “Walk Your Dog Day”.

Distribute your content on the days relevant to your sector and see a greater reach. But don’t forget to ride on these trends using things like hashtags, or by entering conversations online.

And don’t forget the owned, earned and paid channels for maximum content boosting.

There you go. You’ve made some killer content and now you know how to distribute it and promote it online through a variety of different channels to achieve maximum reach and hit those objectives! 

Work on that content calendar and let us know if you’ve got any questions. Post a piece of content you’re most proud of in the comments so we can check it out.

 

So, that’s it for today, go forth and comment your views – give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

 

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

 

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Transcript:

If you spend time labouring over something, you want people to see it, right?

Creating great online content can be time-consuming, no matter how much of a content wizard you are. So it better be seen by the people you intended to see it!

Today we’re going to look at how you can make sure your good stuff is seen and not left in the corner of the internet to rot.

Get ready for the internet to enjoy your work, because Wednesdays are about to get GIANT.

 

Hello, my name is Adam and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

We’re here today to look into making sure your content is seen online and give the attention it deserves!

We’re going to look at the different ways to promote your content and increase visibility through owned, earned and paid channels.

It’s hardly a secret that there’s A LOT of people out there on the world wide web, so making sure to stand out and be seen is imperative to your success.

So, your content promotion strategy.

First things first, well… after you’ve made that killer piece of content, is understanding where your audience spends their time online.

Are they more Pinterest than Instagram? Are they more into consuming their content through blog formats or videos? Do some research.

You can find this kind of information out by looking into demographics for your channels, looking at analytics and asking people. Yep, it’s that easy. 

And you might find it’s a mix of many different types of content and a variety of platforms – that’s where you’ve got to get strategic.

Now let’s break down the three-channel types; owned, earned and paid.

 

So first, let’s look at ‘Owned’

This refers to the marketing channels that you manage. For example, your website, your blog and your social media channels.

Owned channels are the best place to start when promoting content because they’re easy for you to manage and low cost.

 

Now let’s check out ‘Earned’

This refers to anything that is picked up by a third party. For example, another blogger, another company or an influencer.

Earned channels are great to boost the reach of your content, meaning you’re not relying on just your own. They also add a sense of credibility to your work.

 

And finally, let’s consider ‘Paid’

This refers to promotion you pay for… clues in the name really.

For example, advertising on social media, paying to be promoted by an external party and boosting your posts.

Paid channels are great for targeting campaigns to a specific audience based on goals and budgets, reaching more audiences and potentially growing new audiences.

 

So now you know you’ve got to work out where your audience is, how they want to consume content and the best ways to reach them through different channels.

That’s the why and the how, but now we need to ask when?

This is where having a content calendar comes in handy.

You all know what a calendar is, I’m sure. But having one for your content promotion means you can construct a detailed timeline to manage our activity.

You’ll want to outline what to publish and when, and you don’t want to do this willy nilly. You need to have some strategy behind it.

There’s little point posting on a Sunday if your audience isn’t up for consuming your theme of content on that day, or at 2am in the morning unless you’re targeting insomniacs or night workers.

Use the tools available on social media platforms, as well as the research methods I mentioned earlier, to see when your audience are online.

Factors these times into your content calendar and look into things like interests. Things like public holidays and funny trending days can be a great time to distribute content.

Websites like daysoftheyear.com have a pretty giant list of these kinds of dates.

Own a pet grooming business? Well go through your content calendar and mark out the days like “National Cat Day” or “Walk Your Dog Day”.

Distribute your content on the days relevant to your sector and see a greater reach. But don’t forget to ride on these trends using things like hashtags, or by entering conversations online.

And don’t forget the owned, earned and paid channels for maximum content boosting.

There you go. You’ve made some killer content and now you know how to distribute it and promote it online through a variety of different channels to achieve maximum reach and hit those objectives! 

Work on that content calendar and let us know if you’ve got any questions. Post a piece of content you’re most proud of in the comments so we can check it out.

 

So, that’s it for today, go forth and comment your views – give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.