How To Advertise With Video On YouTube – Ad Formats Explained

How To Advertise With Video On YouTube – Ad Formats Explained

How To Advertise On YouTube - Ad Formats Explained!

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

YouTube – the home of funny cats, makeup tutorials, gaming videos and… oh look! Giant Wednesday! 

It’s the second largest search engine and it’s an awesome place to advertise – and that’s why you’re here today, isn’t it?

Well, let me take you through the wonderful world that is YouTube advertising in this week’s episode of GIANT Wednesday.

Hi, I’m Yumna from Sleeping Giant Media and today we’re going to be looking at Youtube Advertising, how to get started with it and the different options that you can choose from once you’ve gotten to grips with the basics.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week! 

Let’s delve in, shall we? 

So, did you know that 78.8% of marketers say that YouTube is the most effective video marketing platform, even beating Facebook?

Youtube also accounts for 27.1% of digital video ad spending with 62% of marketers planning to increase their video ad spend on YouTube!

So yeah, by thinking about giving YouTube advertising a go and being here listening to me, you’ve made a great choice!

We’ve all used YouTube at least once. Yeah, even you, I know you’ve been watching Vine compilations in secret! 

Like most things, if you’ve never done it before, YouTube Ads can feel a bit… complicated.

But, it’s important to recognize that Youtube has a large reach and a very impressive targeting capacity. 

Video content is typically the best performing content which is why so many companies end up leaning toward the visual medium. 

However, when it comes to video ads, most platforms like Facebook, Twitter and Instagram only really offer one or two options. 

YouTube, as one of the giants of visual entertainment on the internet, has several options that you can choose from, depending on what you’re trying to achieve. 

When you’re ready to make your YouTube ads and campaigns, you’ll want to head to the Google Ads interface where you can start by selecting the ‘Video’ campaign type.

You can select specific video ad formats depending on the goal that you’ve selected for the campaign. Today we’re going to be covering the four main types of video ad formats:

Skippable in-stream ads

Non-skippable in-stream ads

Video discovery ads

Bumper ads

 

We’ll start with skippable in-stream ads.

These are the ads that play before or during a video, you’ll notice which ones they are by their defining feature which is the option to skip them after the first 5 seconds. 

If you select this ad type, you’re charged depending on the type of bidding you run the ad under.

With Cost Per View bidding, you pay when a viewer watches 30 seconds of your video or the whole video (if it’s shorter than 30 seconds).

With any other bidding, you pay based on impressions.

This ad format is ideal for campaign objectives like product and brand consideration, leads, website traffic, brand awareness and reach, and sales. 

 

Now we’ll move onto non-skippable in-stream ads.

This ad format works best for videos that are 15 seconds or shorter and they play before, during or after videos.

This is ideal for when you have a short video and you want viewers to see the entire message of your ad without skipping the video.

With this format, you are charged based on impressions, so you’ll pay every time that your ad is shown.

You’ll also only be able to use this format when you select the brand awareness and reach campaign objective. 

 

Next up is video discovery ads.

This ad format is different from the others as it is made up of a thumbnail image from your video ad, followed by text. 

This ad format, unlike the others, appears only on YouTube search results, alongside related YouTube videos and on the mobile home page.

You’re only charged for this ad format when viewers choose to watch your ad by clicking the video thumbnail.

This format is best for promoting your video content alongside related YouTube videos, making interactions by users much more intentional.

This format is only available with the Product and brand consideration campaign goal.

 

And finally Bumper ads. 

These are ideal for reaching a wide variety of users with a short but memorable message. 

These ads are 6 seconds or shorter and play before, during or after videos, but there is no option to skip this ad. 

When you opt for this format, you are charged based on impressions and it can only be used with the Brand awareness and reach campaign goal.

How very exciting this all is! 

There is a fifth option when it comes to Youtube Ads which is called a Masthead ad. 

However, this format is only available on a reservation basis through a Google sales representative.

The other enticing element of Youtube Ads aside from the variety of formats is the audience target and ad placements. 

A majority of the ad formats that YouTube offers, with the exception of video discovery ads, display your ad on Youtube as well as across a range of websites and apps that run on Google Video Partners. 

And when it comes to the audience, there’s plenty of choice with targeting.

There’s the option of using keywords that help match your ads to the video content.

You can reach people based on demographics like age, gender and parental status.

You can utilise topics to reach people based on their interest in those topics.

Offline data can even be used to reach and re-engage with your customers, as well as finding similar audiences based on this data.

The possibilities really are endless!

As consumers of the digital age, we love video content and YouTube offers a range of different routes and options that you can opt for to reach your audience in the most successful and meaningful way possible.

 

So, that was a look through the YouTube ad types, how they work, what they’re best for and how you can use them in your marketing strategy!

If you have any more advice, or if you think we’ve missed anything… or to tell us your successes with YouTube advertising- make sure you leave a comment and let us know! 

 

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

 

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Newsletter

Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2020 Sleeping Giant Media. All Rights Reserved.

 

 

Twitter Advertising: Worth It? Any Benefits? Twitter Marketing Explained!

Twitter Advertising: Worth It? Any Benefits? Twitter Marketing Explained!

Is It Worth It... Running Twitter Ads?

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

Ah Twitter, what a weird and wonderful place.

It definitely has its place within many businesses marketing strategies but in many different guises.

Organically, it’s a lot of fun – but something many businesses question is whether advertising through the platform is really worth it?

There are literally millions of users on there, but should you be splashing the cash on Tweets?

Well, let’s find out in this week’s episode of GIANT Wednesday.

 

Hi, I’m Luke from Sleeping Giant Media and I’m here today to talk to you about Twitter advertising – what it is, how you can use it, and whether or not it’s worth your time.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week!

When it comes to the big social media platforms, Twitter is definitely up there.

With over 300 million active monthly users and 500 million tweets sent every day, we’re talking about a whole lot of tweet traffic.

If your audience is a portion of those 300 million people, then diverting a slice of your paid advertising budget onto Twitter could be a smart decision. 

While the Twitter ads platform isn’t as developed as the likes of Facebook’s, that doesn’t mean you should count it out. 

Twitter allows for some pretty good, narrow segmentation options when it comes to who will see your ad – with options to tailor things down by keywords, your own CRM list, or one of the 350 interest categories available to choose from.

You can also tailor ads by objective, similar to Facebook. Things like website clicks, app installs, engagement leads or tweet engagements.

No matter what you want, there’s an option out there to help make it happen – and you’ll only pay if someone performs the exact outcome you were looking for.

Sounds good, doesn’t it? Big audiences and nice detailed targeting options! 

And what’s more, any account can run Twitter advertising!

All you’ve got to do is head to ads.twitter.com and you’ll be able to explore and get started.

We’ll cover off Twitter ad types and objectives and all that fancy stuff in another episode of Giant Wednesday, so make sure to subscribe and turn on notifications.

 

From a user perspective, every ad is clearly marked with a promoted tag.

People have the opportunity to engage with paid content in the same way as if it were organic, without feeling like they’re being misled.

This does potentially tie into a con of advertising through Twitter, however. Because the promoted posts and trends are part of the feed that the user sees rather than sitting to the side.

With the pace in which Twitter moves, it can be quite easy to miss an ad in amongst the cluttered feed, meaning advertisers might see fewer results than that of advertising through Facebook, Instagram or LinkedIn.

But hey, at least you won’t be charged unless someone takes your desired action!

Speaking of which, another factor to consider is the pricing for advertising on Twitter.

Like other platforms, ads serve on an auction-based system where you bid on ad space for the audience you want to reach.

The amount you have to pay will depend on factors such as the size of your audience, how many advertisers are after the space, and how much you’re willing to bid in the first place.

However, there isn’t a minimum campaign spend, so you can customise your budget based on what you can afford and that’s a lot more inclusive than other platforms!

So you came here with a question, wondering whether advertising through Twitter is worth your time, effort and budget. 

Well, the answer is yes. But with a couple of caveats.

Twitter ads offer a range of unique benefits which can make it well worth your while if it’s a strong platform for your target market.

From keyword targeting, to ‘pay for performance’ based billing, Twitter gives you an awesome opportunity to get super granular with your targeting. 

But there is, of course, the fast nature of the platform and it’s evolution to contend with.

So if you’ve got the time to invest, we recommend you give them a go. And if you don’t, you can always get in touch with us.

 

So, that was a whistlestop tour of Twitter ads – touching on what they are, how you can use them, and whether or not you should bother. 

As I said, we’ll go into more detail on the individual elements of Twitter advertising in the future, so make sure to subscribe so you know when they go live.

If you have any more advice, or if you think we’ve missed anything – make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Newsletter

Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2020 Sleeping Giant Media. All Rights Reserved.

 

 

Why You Should Bid On Your Own Brand Terms With PPC

Why You Should Bid On Your Own Brand Terms With PPC

Why You Should Bid On Your Own Brand Terms With PPC

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

Have you ever seen someone run PPC on their own brand term and chuckle to yourself as you click their ad and cost them a few pennies?

Now you may think: What a waste of money! Don’t they know they appear organically for that search term anyway?

Well, let us tell you that bidding on your own brand terms is actually quite a clever technique and shouldn’t cost you much at all.

Let me tell you why, in this week’s episode of GIANT Wednesday.

Hi, I’m Ant from Sleeping Giant Media, and I’m here today to talk to you about the benefits of bidding on your own brand terms when it comes to your PPC campaigns.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we have tons of digital marketing skills-based videos. Go check it out – just not right now…

 

I’m going to break down the reasons you should be bidding on brand terms into four sections, hopefully proving to you that it’s a winning idea.

So, without further ado…

Number 1. Control the real estate

Having both organic and paid listings appear in search engine results pages gives you more control over the prime bit of real estate.

More presence means more opportunity to convince a user to click-through to your website.

It also shows the searcher that you’re a prominent player in your industry.

In this instance, more is definitely… more. 

 

Number 2. Getting ahead of the competition

If you’re up against some big industry players, or brands of any size that know what they’re doing, then it’s more likely that they’re already bidding on your brand terms!

I know right, how dare they?

It’s safe to say that you don’t want your competition showing up in pride of place on the search results when people search for YOUR company or direct service and product.

If this happens, you might find you’re losing traffic to your competitors so bidding on your brand term in a strategic way allows you to keep control.

With clever campaigns and bidding techniques, you can regain the top spot and keep their ads at bay.

It also means you can send searchers specific measuring, enticing them in a different way to your normal page title.

 

Number 3. Catching the ‘ready to convert-ers’

Think about the purchasing journey that people have when it comes to finding your product or service.

By the time they’ve got to Google and type in a brand name, you can be pretty sure they’re close to taking the final step to convert.

Whether that’s a direct sale, contact form or sign up. Or perhaps they’ve heard about you from a recommendation, done their research or even bought from you before… 

whatever the reason, they’re further along the conversion cycle than people using generic search terms..

You can use your PPC ads, targeted on your brand name, to send them to your highest converting landing pages, helping their journey across that finish line.

And finally, number 4. Keep your budget happy

The holy grail of PPC is all about finding those cheap keywords that actually have search volume. 

Although that being said, low volume keywords are also valuable. We’ve actually got an episode of Giant Wednesday on that!

Anyway, it turns out that those low cost, high volume keywords have been hiding in plain sight all this time.

Your brand terms can help you garner some of the highest click-through rates, paired with a great quality score.

From your company name to abbreviations, to even specific products, you’ll find these search terms only make little dent in your overall PPC budget but can give you some GIANT results.

You’ll probably notice that the common thread in all of these points is control and defence.

Bidding on your own brand terms gives you more control and flexibility around what appears on the search engine results pages when people are searching for your brand.

This means that if you want to maximise your ROI and protect yourself from competitors taking up your prime real estate, getting bidding on your brand terms is the way forward.

 

So, that was a whistle-stop tour of why it can be a great idea to bid on your own brand terms during your PPC campaign.

We hope we’ve inspired you to give it a go. Consider it the sunscreen to your SERPy skin, deflecting those rays from other websites. 

*awkward silence*

If you have any more advice, or if you think we’ve missed anything… make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for even more great content.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Newsletter

Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2020 Sleeping Giant Media. All Rights Reserved.

 

 

7 Digital Marketing Techniques To Help Boost Your Conversion Rate

7 Digital Marketing Techniques To Help Boost Your Conversion Rate

7 Digital Marketing Techniques To Help You Boost Your Conversion Rate!

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

Looking to market your business? Boost those conversions and make more sales? Well, you’re here – so you’re already on the right path.

No matter what you’re counting as a conversion in that moment, they’re an important metric to track in the marketing world. And they are obviously much sought after.

Not only are there hundreds of ways to generate conversions with digital marketing, there’s also a lot of visibility when it comes to working out how that conversion happened.

So, let’s learn how to merge your actions and learnings and improve your conversion rate in this week’s episode of GIANT Wednesday.

 

Hi, I’m Luke from Sleeping Giant Media and I’m on your screen right now to share seven marketing techniques that can help boost your conversion rate no matter what platforms you’re using or budget you have. How lovely

If you like what I have to say in today’s video then make sure to subscribe to our channel where we have tons of digital marketing skills-based videos. If you don’t like my face, then don’t worry… there are other people on this channel as well…

Okay, so you’ve decided you like my face. Great.

So let’s jump straight into seven things you can do to help boost your conversion rates online through the powers of digital marketing.

 

Number 1. Cover all of your bases.

It’s pretty much a guarantee that every business will see varying results from different marketing channels.

It’s not a case of one size fits all when it comes to marketing. Sorry.

With this in mind, it’s SO important to constantly try out new platforms and see what the results are like for YOU.

Whether that’s trying PPC for the first time, or dipping your toe into the LinkedIn pool.

As I constantly say to my kids, you won’t know if you like it, if you don’t try it! And the same can be said about knowing if something is good for your conversions.

 

Number 2. Focus on your customer’s needs and issues

Do not underestimate the power and importance of how you word your advertising and marketing activities if you want them to lead to conversions.

Good messaging can be the difference between the failure and success of a campaign.

Make sure you do your research on your customers and nail down exactly what it is that they want.

In particular, focus on their goals and pain points. These can inspire the way you word your messaging, helping to provide solutions with your product or service.

 

Number 3. Make it as easy for people as possible

For the most part, people are incredibly impatient when it comes to digital and technology.

If a web page takes a while to load, or the products they are looking for aren’t immediately accessible… the chances are they’ll go elsewhere.

You’ll want to analyse your site speed, making sure your destination links from your ad, post or listing, lead to the right place.

Make the whole conversion process as easy to follow as possible and your customers will thank you.

 

Number 4. Keep an eye on your expenses and returns

If you’re advertising in multiple places, or with multiple ads on the same platform, it can be tricky to keep track of all that’s going on. We’re only human!

Tracing your cost per conversion for each of those listing without using proper tracking will never be an easy task.

Make sure you UTM your links so ‘future you’ has less of a hard time. We’ve got a whole video on that. We’ll link it for you up there or down there or somewhere around me.

Although it might be easy to focus on ‘direct cost spent’ vs ‘conversions’ with advertising, time is equally as important to measure as an investment.

Use your learnings to work out how to better spend your time based on your marketing goals and objectives.

Time is money, and money is… nice.

 

Number 5. Regularly report on your results

In the words of the great man and our head of Data, “if you don’t measure it, you can’t manage it.”

Keep a regular record of your conversions and expenses and you’ll be left in a much better position to improve your results and make changes to underperforming efforts.

Otherwise, what’s the point?

 

Number 6. Make sure you have a full-funnel strategy

When it comes to conversions it can be rather easy to get fixated on the sales messages.

Doing this can mean you’re missing out on attracting new people who might be interested in your business in the long term, but just aren’t ready to convert just yet.

Having a healthy spread of conversion plans and adverts is all well and good, but try to isolate some of your budget and efforts for raising your company profile, building brand awareness and caring for existing customers.

Yep, full-funnel marketing

 

Number 7. Split test.

Making little changes to the images you use, or the wording you place can have a GIANT impact on your results.

Making your text a different colour, or adding lowercase letters as opposed to capital letters can be the difference between a conversion or a complete ignoring of your content.

Again, we’ve got a video all about A/B split testing. You can find it somewhere around here.

Create a couple of variations, change up your messaging and monitor these results. And remember, focusing on changing just a single variable in each test will be the best for you to determine success.

 

So they were my seven bits of advice for approaching your marketing and advertising to help boost your conversion rate. 

As with everything, remember it takes time to see results, so don’t give up. If you get stuck, or have any more advice then leave a comment below and someone will happily lend you a helping hand.

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for even more great content.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Newsletter

Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2020 Sleeping Giant Media. All Rights Reserved.

 

 

How Many Keywords Should There Be On A Page? SEO Best Practice!

How Many Keywords Should There Be On A Page? SEO Best Practice!

How Many Keywords Should There Be On A Page? SEO Best Practice!

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇

Is that blog happy to see me or have you stuffed some keywords in there?

Formalities aside… you’re looking to make sure your website ranks well for the content that it contains, right?

In the SEO world that keywords can be a contributing factor to how your site is performing on search engines like Google and Bing.

So surely all that means is that you have to sprinkle plenty of those keywords all over your site content and you’ll be ranking in no time…

Unfortunately, it’s just not that easy. But don’t worry, we’re here to give you a helping hand on getting that keyword usage just right in this week’s episode of GIANT Wednesday.

 

Hi, I’m Adam from Sleeping Giant Media and I’m here today to talk to you about the optimum number of keywords you should include on a page.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week!

Keywords are a GIANT part of on-page SEO.

They improve the chance of your site coming up in search results when users search for terms that correlate with the service or product that your brand offers. 

If you have a detailed understanding of your target market, and how they search for your content, product or service, you can be more specific with your keywords.

This is because you’ll have an idea of exactly the types of queries they’re using to find products and services that are similar to yours. 

Once you’ve asked the important questions such as:

  • What are users searching for?
  • How many users are searching for it?
  • In what format do users want the information?

You should have a pretty clear idea of the type of keywords you should be trying to rank for. This gives you the stepping stone foundations to create your keyword research.

When you have gathered all of that super accurate and relevant keyword research, it’s time to start putting those keywords into action. 

Way back when search engines were in the beginning stages of learning our language, it was pretty easy to be able to use little tricks that nowadays go directly against quality guidelines.

An example of this is ‘keyword stuffing’.

Now a widely disapproved tactic, but in the earlier days of search engines, if you wanted to rank for a particular keyword or search phrase you would just put the term in several times on the page – and hope that this would boost your page’s rankings for that term.

Of course, now that would never work, and would most likely put you in Google’s bad books.

So, we know that we can’t throw keywords left, right and centre on the page where they don’t make sense. It also won’t be very beneficial if we include barely any keywords. So just how many keywords should we be putting on the page?

The answer? Unfortunately, there is no real exact answer, it depends on a variety of factors.

I know, I know, it can seem disappointing – but, not to worry! Here are some things that should help you determine the right amount of keywords for your page in particular.

Consider the length of the content on the page.

If it’s a shorter piece of content around 300-400 words with a few paragraphs, two or three keywords per paragraph is a good place to be. This adds up to around 8 keywords on average per page, a relatively solid number to aim for.

If you’re going for a longer piece of content, let’s say around 800 words, then using this principle would mean you ended up with around 15 keywords in total.

Don’t forget that the number of keywords that you include in your content isn’t entirely dependent on the length of the content – but also how relevant the keywords are to the page that you’re writing!

Remember that keywords should fit naturally into the content, and the content should always be easy to read. 

This is not only to create a good user experience, which is great for your site, but it also stops Google or any other search engines from thinking that you’re trying to cheat the system – and that you’re keyword stuffing. 

The more natural the content looks, and the better it reads, the better it is for your site!

Finally, don’t forget that including keywords within your site content isn’t just a one-off task!

The way we search, and the terms that we use to search are always evolving, so it’s important to go back through your the content and check whether your brand is ranking for its core keywords, making amends where necessary. 

It’s a good idea to check through and refresh your keyword research every 6-12 months too, to ensure that you’re still targeting the most relevant and appropriate keywords at all times. 

 

So that was me offering up no definitive answer to your question because I’m afraid it doesn’t exist… but hopefully, that advice has got you on the right tracks.

 

If you have any more advice, or if you think we’ve missed anything…  or maybe just want to hit us with a ‘yasss queen’ – make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Newsletter

Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2020 Sleeping Giant Media. All Rights Reserved.

 

 

How To Film And Edit Video For Instagram’s IGTV

How To Film And Edit Video For Instagram’s IGTV

How To Film & Edit Video For Instagram and IGTV

Home > Giant Wednesday

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Read the transcript of this episode of Giant Wednesday... 👇
IGTV is the place to be, and I didn’t even mean to make that rhyme!

It can be a bit daunting when all of a sudden people are watching videos vertically! 

I mean, can’t they just turn their phones sideways…? No… this isn’t YouTube.

But fear not because we’re going to look at ways you can make video into a pretty portrait in this week’s episode of GIANT Wednesday.

Hi, I’m Danny from Sleeping Giant Media and I’m here today to talk to you about optimising your video for the wonderful world of IGTV.

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week!

Nowadays, video comes in a whole host of formats. Most typically landscape (16:9) or portrait (6:19).

An evolution from back in the day where it was just a landscape or square… like every old episode of Family Guy… 

And when it came to filming, you’d have had your phone batted out your hand if you were trying to film anything vertically.

Fortunately, that’s all changed in recent years thanks to Snapchat and Instagram.

Cue the invention and seemingly defining point for portrait video as our future… IGTV.

IGTV, if you weren’t already sure, is Instagram TV. So aptly named because it hosts much longer forms of video than the likes of Instagram Stories or in-feed posts.

With space for videos up to ten minutes in duration, it’s the perfect place to post the content you’ve put your blood, sweat and tears into.

And… you know, saves that annoying infinite tapping on an Instagram Story… 

Despite Instagram recently allowing for landscape video to be hosted on IGTV, it’s safe to say that vertical is much better designed for that platform.

Well, the question remains… how can you make video for IGTV that’s high quality, optimised and as equally as awesome as your landscape stuff?

Here are a few tips on how you can do just that. Let’s start with your footage! Here are some options for you.

Option 1: Shoot in PortraIt

This may seem like an obvious one, but if you want to create a vertical video, simply shoot it straight on your phone.

Any more than a couple of minutes of handheld footage will look dodgy, so consider using a tripod or gimbal to steady your shot.

Option 2: Shoot in Landscape, and Crop Portrait

This is where you shoot your video in landscape, or you use an existing video, and crop the video into a portrait orientation.

Something to bear in mind though – you’ll lose about two thirds of your video, so make sure there’s nothing (or no-one) that are going to be rudely cropped out of your shot and the video still works this way.

IGTV will automatically crop a landscape video, so you don’t have to worry about doing this in another app, but it’ll only crop the centre of the video, so make sure everything you need is in the middle if you do it this way.

Option 3: Add a Frame

Your third option is keeping your video landscape and adding a picture frame around your image.

You can do this through computer programmes such as iMovie or Premiere Pro. Or you can download apps like Premiere Rush or Inshot.

You can make a full-frame like one of these… or you can look to add elements around your video like this.

Then it’s just a case of placing your video into the area you’ve left for it within the frame and scaling it accordingly!

Voila!

As I’ve already mentioned, there are plenty of free and paid-for platforms you can use to spice up your video.

Use desktop programmes such as iMovie or Adobe Premiere Pro to add things like title cards, subtitles and effects.

Or you can give the same thing a go straight on your mobile using apps like iMovie, Inshot (both of which are free) or Premiere Rush.

Here’s a super quick example of editing a portrait video in iMovie and adding a few simple additions. 

Finally, don’t forget to add a thumbnail. Oh, who’s that good looking chap?

When the time comes to add your IGTV video, go on the home screen and click in the top right… oh.. Where’s it gone?

Simply click on the middle button as if you were uploading a video to your feed and select your video – you’ll be given the option to add it to your IGTV channel – don’t forget to optimise by adding a relevant title, description and hashtags for maximum reach. 

So that was some advice on making sure you optimise existing videos for IGTV, and hopefully, you’re now considering the importance of shooting in portrait if you want to please those who hate turning their phones on their side.

If you have any more advice, or if you think we’ve missed anything…  or maybe just want to hit us with a ‘yasss queen’ – make sure you leave a comment and let us know!

Here’s today’s Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if you’re on mobile!

As always, make sure you subscribe to our channel for more great content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

Fancy getting brand new episodes of Giant Wednesday to your inbox? Fill in the form below and we’ll keep you updated with the latest digital skills 👇

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Newsletter

Stay up to date with the latest news and stories straight from Giant HQ.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2020 Sleeping Giant Media. All Rights Reserved.