Making & Using UTMs To Track Web Traffic

Making & Using UTMs To Track Web Traffic

Making & Using UTMs To Track Web Traffic

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Transcript:

Ever wondered which amazing piece of online content you produced is bringing in the dollar through your website?

Using UTM’s can make your life as  a data nerd that much simpler!

So, it’s time to don your coding hardhat and use one simple pimple piece of code that will change the way you analyse web traffic FOREVER.

Time to input your source, medium and content… because Wednesdays are about to get GIANT.

Hello my name is Sam and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

We’re here to talk UTMs my friend and, put simply, a UTM is a piece of code made up of text that is added to your URL and tells analytics tools a bit more information about each link.

If you’ve ever wanted to feel like some top level coding genius, but lack the understanding of all the letters and symbols, then UTMs offer the next best thing.

UTM stands for Urchin Tracking Module… weird, I know. But, aside from the word urchin, they do exactly what it says on the tin.

Let me give you an example. 

You’re running some new and exciting video content promoting your latest product. You’ve chosen to publish it across all social media platforms for maximum reach.

You’ve included links to the product page on your site and followed a whole host of best practices and it’s paid off. You’ve got loads of traffic to your website. Wooo!

But when you go further into your analytics you can’t work out what traffic came from your video or what came from the other promotional content you produced?!

How will you measure the return on that video?! How will you know if it achieved your objectives?! Was it EVEN worth it? Who the hell knows?

Well I reckon you can probably guess that the solution here, is a UTM. 

They’re a great way to stalk people across your site and even better provide you with valuable insight to make your digital marketing efforts better!

Put simply a UTM will allow you to see exactly what piece of content or marketing drove someone to your website, and that’s pretty handy! So instead of Google Analytics telling you 20 people came from Facebook, we can tell which exact post from Facebook drove them to your site – Awesome!

Adding a UTM s can help you track and answer three very useful questions. In no particular order, these are;

  • Where is the traffic coming from?
  • How is it getting there?
  • Why is it going there?

If we wanted to be geeks about it, we could simply say:

  • Source
  • Medium
  • and, Content

When you’re done It’s going to look like this. A long piece of ugly stringed-together wording. Or stunningly beautiful if you’re into that kinda thing, which I am.

There are hundreds of UTM generators out there on the world wide web. But we personally like to keep track of the ones we’ve already made in a handy spreadsheet. Like the one we link to in the description below, available to you, for free. Aren’t we kind?

To make sure you’re getting the most out the builder, I’m just going to quickly run through the sections that you need to fill out to UTM-ify your link.

First up, the URL

This is the page you want to send people to, so would most likely be on your website. The URL is the direction or end point for all the traffic you are going to generate.

Next up, is the Campaign name

This one is pretty self explanatory. It’s going to help you work out why the traffic is going to your website and helps you to segregate data in analytics later on. For example, some people use it to differentiate between types of sales they’re hosting like ‘spring_sale’ and ‘summer_sale’.

This helps work out which particular campaign has been successful.

Now it’s time for the source.

You want to know where they’re coming from, don’t you? In our UTM builder, you can select some top level sources from the drop down box such as website, email and social media platforms.

Source dictates how your audience sourced the content in the first place. Was it via an email? Or perhaps through a post on social media? You decide,

Now you want to fill in the medium so you know how the traffic is getting there. 

For example, if you selected your source as an email, then you’re going to want to use the medium to list the type of email it was to help separate it from all the other email campaigns you might have. For example, was it the Summer newsletter, perhaps?

And finally, the content name.

This is where you get specific and detail the actual element of that content that drove the initial click.

Say in your email newsletter you’ve linked to the webpage in two different places using different coloured buttons, it would be good to know which coloured button drove most traffic so you can understand what works for your audience. You can type into this section ‘blue_button’ ‘pink_button’.

And there we go! Easssssssssy! You’ve built a UTM! 

Now you understand what they’re for and how to build one you are an unstoppable force of CODERY.

You can find the information you built into the link through things like Google Analytics under the source/medium sections, using ‘ad content’ as a second dimension.

More on understanding Google Analytics to come in future videos, but taking a look at this I can see clearly what worked and what didn’t.

So go wow your boss with your urchin knowledge and beautiful insights from the data collected. Be a hero and become known around the office as the king of all data!

That’s it for today, go forth and comment your views on this and give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

How To Handle Complaints On Social Media

How To Handle Complaints On Social Media

How To Make Awesome Landing Pages That Convert

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Transcript:

A landing page on your website allows you to focus the attention of your audience on to one specific task or action.

So how can you maximise this landing page to make sure more of your audience complete the task and you get that promotion/pay rise/recognition quicker?

Well, it’s your lucky day, I’m going to tell you now, so get ready… because Wednesday’s are about to get GIANT.

 

Hello, my name is Luke and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

So, we’re here to talk landing pages.

A landing page is a page on your website has been designed for a one of specific purpose, with a pure focus of capturing leads or getting the user to complete a certain action.

For example, someone clicking on an ad on Facebook might then be directed to a campaign-specific landing page to get them to buy or sign up, rather than a page that’s usually found in your main navigation menus. 

The content of these pages should be targeted and structured with your objectives and audience constantly in mind

They’re used as the middle step between showing interest by clicking your ad, and committing to that purchase or sign up or whatever it is you want from them to convert.

From that overview you can probably tell, that landing pages NEED to entice people to take action… to convert. 

So how can you make sure your landing pages are performing at their best? 

I’m going to take you through four points to help you make sure your landing pages are…. GIANT!

 

First up, let’s think action.

You’ll want your landing page to be action oriented. After all, that’s the reason you bought them there right?

Whether it was to enter a competition, sign up for a newsletter or apply for a free sample – you want to make sure the copy on the page emphasises this.

Having action orientated copy will drive actions and motivate people to engage with your brand one way or another.

How can you do this? It can be as simple as starting sentences with verbs, a natural ‘doing word’.

Maybe you could even emphasise the benefits of the user converting? Make them want it.

But keep in mind, landing pages have some of the highest bounce rates of any webpage on your site. Keeping it clear, concise and enticing is more important than usual for landing pages.

To summarise, action-focused, short & snappy – that’s the ticket!

With that in mind, my next point is that simplicity is king.

People don’t like to get confused.

If your landing page is too convoluted then the user is likely to bounce around a bit before getting frustrated and leaving. 

Obviously, this isn’t what you wanted them to do and you may miss out on that conversion.

So, keep it simple. Make sure your landing page is full of clear information and instructions. Listing really simple next steps too so they don’t get lost along the way. 

You know what you want them to do, or at least I hope you do… so make sure the user knows it too.

These pages are used to convert so make sure, from your layout to the words and images used, that you make it an environment to do that. 

To summarise, clear, simple and structured is the way to do it.

Ok so now we’ve covered how to style the main body of text on your landing page we’ve got to make sure you don’t lose your call to action.

We’ve already worked out by now that conversions are the aim of the landing page game.

So of course, calls to action are the most important elements on the page. 

People’s behaviour when online tends to involve skim reading content, scanning for the information they want rather than reading the whole thing top to bottom. 

So what’ve you got to do?… Stand out!

How can you do this? It can be as simple as changing the colour of the button on your landing page. Something which was found to lead a 36% increase in sales for brands.

Why not experiment with different coloured and shaped buttons or different locations on your page?

To summarise, stand out and experiment with colour! That sounds like the emo phase we all go through at school… 

And finally, test and test, and test.

I’ve just said how experimenting is best to find out what works, so with that in mind, make sure you’re monitoring the results based on different variations of what you’re doing.

Analyse in real time to see what is and isn’t working. 

Use UTMs on different links, labelling if it’s the pink button or the blue one, see which works best with your audience.

Adjust and adapt according to the results and there will be no reason why your landing pages won’t be awesome.

Just make sure to keep your KPIs in mind and ensure the pages are doing what you want them to. Otherwise, what’s the point?

 

And that’s what makes a good landing page.

There is no exact science behind landing page success, its a case of trial and error to see what works for you? A blue button, a red button? You decide.

It’s as simple as understanding your audience, their motivations and yours and making sure you’re clear, concise and conversion focused. 

Don’t let your landing pages be your last thought. You could have a killer ad strategy planned, but it can all fall apart if your landing page isn’t equally as killer.

Invest some time and voila!

Got any more advice? Share it in the comments below.

How To Make Awesome Landing Pages That Convert

How To Make Awesome Landing Pages That Convert

How To Make Awesome Landing Pages That Convert

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Interested in making quick and easy landing pages? Try out InstaPage: //instapg.es/nZjB8

 

Transcript:

A landing page on your website allows you to focus the attention of your audience on to one specific task or action.

So how can you maximise this landing page to make sure more of your audience complete the task and you get that promotion/pay rise/recognition quicker?

Well, it’s your lucky day, I’m going to tell you now, so get ready… because Wednesday’s are about to get GIANT.

 

Hello, my name is Luke and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

So, we’re here to talk landing pages.

A landing page is a page on your website has been designed for a one of specific purpose, with a pure focus of capturing leads or getting the user to complete a certain action.

For example, someone clicking on an ad on Facebook might then be directed to a campaign-specific landing page to get them to buy or sign up, rather than a page that’s usually found in your main navigation menus. 

The content of these pages should be targeted and structured with your objectives and audience constantly in mind

They’re used as the middle step between showing interest by clicking your ad, and committing to that purchase or sign up or whatever it is you want from them to convert.

From that overview you can probably tell, that landing pages NEED to entice people to take action… to convert. 

So how can you make sure your landing pages are performing at their best? 

I’m going to take you through four points to help you make sure your landing pages are…. GIANT!

 

First up, let’s think action.

You’ll want your landing page to be action oriented. After all, that’s the reason you bought them there right?

Whether it was to enter a competition, sign up for a newsletter or apply for a free sample – you want to make sure the copy on the page emphasises this.

Having action orientated copy will drive actions and motivate people to engage with your brand one way or another.

How can you do this? It can be as simple as starting sentences with verbs, a natural ‘doing word’.

Maybe you could even emphasise the benefits of the user converting? Make them want it.

But keep in mind, landing pages have some of the highest bounce rates of any webpage on your site. Keeping it clear, concise and enticing is more important than usual for landing pages.

To summarise, action-focused, short & snappy – that’s the ticket!

With that in mind, my next point is that simplicity is king.

People don’t like to get confused.

If your landing page is too convoluted then the user is likely to bounce around a bit before getting frustrated and leaving. 

Obviously, this isn’t what you wanted them to do and you may miss out on that conversion.

So, keep it simple. Make sure your landing page is full of clear information and instructions. Listing really simple next steps too so they don’t get lost along the way. 

You know what you want them to do, or at least I hope you do… so make sure the user knows it too.

These pages are used to convert so make sure, from your layout to the words and images used, that you make it an environment to do that. 

To summarise, clear, simple and structured is the way to do it.

Ok so now we’ve covered how to style the main body of text on your landing page we’ve got to make sure you don’t lose your call to action.

We’ve already worked out by now that conversions are the aim of the landing page game.

So of course, calls to action are the most important elements on the page. 

People’s behaviour when online tends to involve skim reading content, scanning for the information they want rather than reading the whole thing top to bottom. 

So what’ve you got to do?… Stand out!

How can you do this? It can be as simple as changing the colour of the button on your landing page. Something which was found to lead a 36% increase in sales for brands.

Why not experiment with different coloured and shaped buttons or different locations on your page?

To summarise, stand out and experiment with colour! That sounds like the emo phase we all go through at school… 

And finally, test and test, and test.

I’ve just said how experimenting is best to find out what works, so with that in mind, make sure you’re monitoring the results based on different variations of what you’re doing.

Analyse in real time to see what is and isn’t working. 

Use UTMs on different links, labelling if it’s the pink button or the blue one, see which works best with your audience.

Adjust and adapt according to the results and there will be no reason why your landing pages won’t be awesome.

Just make sure to keep your KPIs in mind and ensure the pages are doing what you want them to. Otherwise, what’s the point?

 

And that’s what makes a good landing page.

There is no exact science behind landing page success, its a case of trial and error to see what works for you? A blue button, a red button? You decide.

It’s as simple as understanding your audience, their motivations and yours and making sure you’re clear, concise and conversion focused. 

Don’t let your landing pages be your last thought. You could have a killer ad strategy planned, but it can all fall apart if your landing page isn’t equally as killer.

Invest some time and voila!

Got any more advice? Share it in the comments below.

6 Tips For Writing Killer Content For Your Blogs

6 Tips For Writing Killer Content For Your Blogs

6 Tips For Writing Killer Content For Your Blogs

Home > Giant Wednesday

Transcript:

Now I’m sure you’ve heard repeatedly that blogging as a business is one of the best ways to get people to your website.

Well, guess what? They’re right.

But if you’ve never blogged before, and especially if you don’t consider yourself a word wizard, it’s hard to know where to start.

Well, I hope you’re ready to find out because Wednesday’s and your blogs are about to get GIANT. 

Hi, my name is Dan and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

So today we’re discussing writing content for your website. In particular, blogging.

Blogs are a great way to build trust with current and potential customers, generate leads, educate consumers and build brand awareness. 

The best blogs are engaging, deliver value, and align with your overall strategy, all helping you to deliver a consistent brand message.

But the real challenge is consistently publishing valuable and engaging content that people will actually want to read.

My job is to write content for a huge number of businesses, and along the way, through trial and error, I’ve worked out some pretty helpful tips and tricks.

Fancy picking up a few of these yourself? Here are my top 6 tips for writing blogs for your website. 

 

Number One. 

Be Audience Focused. 

You might already be a great writer, but if you’re writing about something that no-one is looking for or wants to read, then don’t expect great engagement. 

Conducting keyword research can help you to find topics that people are searching for online. You can look at topics with high search volume and use these to both inspire your content and make sure your content is optimised for search.

Use this information to focus your writing on what your audience wants. 

But also consider that you don’t necessarily want to be talking about the same things as your competitors if you’re looking to stand out. Do you?

This leads me quite nicely to my second point… cor it’s almost like I planned this!

Number Two. 

Finding that gap. 

Time to find the gap that’s not yet being filled by your competitors so you can stand out from them with your awesome content and satisfy your audience all at once. 

It’s time to seek and… fill. 

So for this, you can use tools like Answer The Public.

A very handy tool whereby entering a keyword or phrase, such as one of your services or products, will return you an array of things people have actively searched for surrounding that very topic. 

What’s more, It breaks these down into questions, prepositions, and comparisons, giving you hundreds of potential blog titles and inspiration. 

Number 3

You only get one chance at a first impression. (Handshake)

With that in mind, the same spells true for the first sentence of your blog.

People these days have AWFUL attention spans. Essentially a goldfish’s brain, in a human body chasing after likes & comments rather than fish food.

So your best bet is to make sure your first sentence is GIANT.

They’ve read your title, they’re interested enough to give your blog a go, but the first sentence is in most cases, the deciding factor as to whether they want to read on or not.

Why not try writing something quirky or maybe share a shocking statistic. Maybe you could ask an open question?

Whatever you do, keep it short and direct to the point. Promise in the first line, you’re going to give them what they came to the blog to receive.

Well, that’s your first sentence, we’re off to a good start. But let’s move on to… 

Number 4

Structure.

With a super captivating opener to your blog, you’ve now got to take them on that much-promised journey.

Where are you taking them? If you aren’t so sure yourself, then you can be sure your reader has no hope either. 

The length and format of your blog will depend on the topic. But there are a few general rules that apply throughout. 

For example, divide each section into easily digestible paragraphs. Each paragraph should have one clear point to make.

Ideally, they’d also be no longer than four sentences long. Any more than that and they get a little tricky to digest. 

As with all great pieces of writing, there should be a clear beginning, middle, and end. Storytelling is the key to success. 

Number 5

Call Them To Action

Just because you’ve called an end to your story, it doesn’t mean the reader’s journey has to end there too.

You want to make the most of the fact you’ve managed to get the reader to click your link, visit your site, read your content and stick with you to the end.

Let’s get them to do something that will benefit you.

Use a ‘call to action’ to get them to further engage with your content.

This could be getting them to sign up to a newsletter, contacting you directly, buying a specific product or sharing your blog on social media. There are loads of options to choose from but you’d be best off picking one that fits the theme of what they’ve just read. That way, they’re more likely to do what you want them to do.!

The same applies for all content. For example, subscribe to our channel to continually learn how to use digital to your advantage!

Smooth, right?

Don’t waste the opportunity to make the users feel at home with your brand.

And finally, Number 6

Check yourself!

Don’t let all your hard work down by assuming you’re some kind of grammatical wizard. We all make mistakes.

Most writing software has spell checkers, but you can’t rely on them either. Yep, even you Grammarly!

Read through the blog yourself slowly, then, if possible, get a coworker to check it too.

You might think you’ve nailed it, but another pair of eyes might just spot things you didn’t.

If you struggle to find a second pair of eyes, then try changing the font and rereading. The difference in appearance can help you spot things you may have missed before.

Just remember, mistakes in content, no matter how small, make you look unprofessional – and we wouldn’t want that, would we?

And that’s that! Congratulations, you’ve found a topic, you’ve written a killer intro and you’ve used a cleverly structured piece of writing to keep them entertained through to the end. Some of them have even clicked your CTA and continued through your website. And, as far as you know, you made no mistakes because you triple checked. Smashed it!

Wasn’t too hard, was it?

That’s a quick look through my top six tips for writing content. Hopefully, you picked up a thing or two and will now produce some smashing blogs. If you do, please comment them below and we’ll check them out.

As with anything, practice makes perfect. Don’t write one blog and give up if it doesn’t get a 100 views in the first 24 hours. Keep going. They’re great from an SEO perspective, and help build up your brand to look like the subject-matter experts you are. 

Let your blogging become one of your companies most valuable marketing tools and remember to evolve the way you do things by measuring your activity. More on this another day!

The Best Social Media Schedulers For Social Media Managers

The Best Social Media Schedulers For Social Media Managers

The Best Social Media Schedulers For Social Media Managers

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I bet you all know the guilt of sitting there on Twitter and Facebook every working day, swearing to your boss that you are working as you try to navigate various posting and analytics features.

Well, what if I told you that guilt didn’t have to exist?

Social Media Scheduling tools exist to make your social media marketing that much easier, quicker and effective – and who wouldn’t want that?

So, let’s run through the best schedulers out there. 

Hold onto your devices, because Wednesday’s are about to get GIANT.

 

Hi! my name is Adam and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

So, social scheduling, the process that streamlines your social media efforts and saves you countless man-hours.

Organisation is one of the keys to success in marketing, so it’s no wonder why social management tools are taking off more than ever.

Not only does using a social media management tool make your life substantially easier, it doesn’t have to break the bank either!

There are loads of useful, cost-efficient and even free tools out there to help you accomplish all of your social marketing goals.

Social management platforms really help you to manage multiple social media profiles in one place, schedule posts in advance, allowing you to plan ahead, run contests, track analytics and statistics across platforms – the list really does go on.

These tools really can be game changers for your social strategy!

Let’s go through our pick of the top three social media scheduling tools; Hootsuite, Buffer and Sprout social!

 

Hootsuite

As with all these “social media management systems”, Hootsuite allows you to keep track and manage a mix of social medias.

It’s a great social listening tool, and no, that doesn’t mean it’s listening to you. Instead, it means you can monitor what people are saying about your brand and track specific topics relevant to you.

Using Hootsuite means you can respond directly to these bits you’ve spied on without leaving the tool.

Social sleuth level: 100.

Hootsuite allows you to connect multiple networks, such as Facebook and Twitter, meaning you have one centralised place to smash it.

It’s great for delegation too, so if you have multiple people managing your social networks, Hootsuite’s the place for you with its internal messaging features, private messaging and general security. Fantastic for large businesses.

As with most things in life, you’re going to have to cough up if you want to get some higher-end features.

But just so you know, Hootsuite’s free plan is pretty friendly, giving you the ability to:

  • Manage three social profiles in one place
  • Schedule thirty posts in advance
  • Track basic analytics such as followers and various growth and content statistics

 

Not too shabby, is it?!

Now let’s take a look at the next one on my list.

 

Buffer

Buffer has been on the scene for quite some time and is probably the one you’ve heard of most from the tools I’m talking you through today.

It has a few overlapping features to Hootsuite, allowing you to manage multiple social profiles with ease. And the way it works, it’s probably a little more friendly to small businesses or individuals trying to manage their social profiles.

One of my personal favourite features from Buffer, the ability to schedule content whilst browsing the web with their Chrome extension.

It also very cleverly suggests the perfect moment to post based on your follower activity – that’s pretty neat.

Just like Hootsuite, Buffer’s free plan is generous but definitely aimed at slightly smaller businesses, allowing you to:

  • Manage three profiles
  • Schedule up to ten posts at a time
  • Utilise a browser extension
  • Create and schedule content using an image creator
  • Shorten and track links

Not impressed so far? Then hold onto your social media socks as I take you through Sprout Social…

 

Sprout Social

Always save the best for last!

Not to fanboy too hard, but seriously… Sprout Social represents a solution that meets the needs of small businesses and big brands alike.

Sprout’s interface is pretty handsome and the easy-to-use-ness of it really sets it apart from the pack.

Similar to Hootsuite, it’s an awesome tool for collaboration amongst others in your marketing team giving user-level permissions for added security amongst your accounts.

Along with the usual of managing multiple accounts and scheduling multiple posts, Sprout Social allows you to:

  • Use the calendar feature to provide a bird’s eye view of what’s being published and promoted any given day
  • Build trend reports to clue you in on how to grow your following
  • Get suggestions for optimal posting times
  • Build super in-depth analytical reports on various engagement metrics

There’s so many more awesome features, but I highly recommend Sprout Social if you’re looking to really learn as you go and have absolutely everything in one centralised location.

Not convinced as to how useful these social management tools can be? Well here’s a little fact for you from Sprout Social…

The average consumer expects a response to a query through social media in less than four hours. The average brand response time is ten hours.  

The social listening and monitoring tools available in these schedulers mean you can beat that average and aim to satisfy your customers.

After all, isn’t everything about customer service?

 

All in all, I hope I’ve managed to prove to you how useful social schedulers can be towards your marketing efforts. They save you so much time and some allow you to get a much deeper insight into analytics.

It’s a win win.

 

Let us know what your favourite scheduling or social media tool is and why in the comments below.

What’s The Best Social Media Platform For Your Business?

What’s The Best Social Media Platform For Your Business?

What's The Best Social Media Platform For Your Business?

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Twitter, no Facebook, no… LinkedIn… I don’t know… does Tinder count?!

Seriously?! Which is the best social media platform for business?!

With so many to choose from it can be difficult to even know where to start! But not to worry, I’m here to talk you through the best platforms for your business based on your goals.

 

Hi! My name is Yumna and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

So, social media. If your business isn’t on there, chances are, you’re missing a trick.

Whether you’re an aesthetically pleasing stationary company, or you’re a funeral director, there’s a place for you on at least one of the many social platforms out there.

Some people out there might advise you to stick to one platform only, concentrating your efforts where you can see a real return. But, how annoying is it when you’re a consumer looking to get in touch with a company and they aren’t on your platform of choice?

Having a presence on the big boys of social media is just good customer service!

You can pretty easily split your time out evenly across them, and quickly work out when, what and how often you should be posting.

But let’s take a second to break this down so you can work out for yourself where you might want to concentrate 10% more of your efforts…

 

Let’s go through the obvious social GIANTS; Twitter, Facebook and LinkedIn.

Because all good things come in threes, apparently…

 

Twitter

Twitter is the place to “see what’s happening”. Essentially, it’s like reading the news on the go, mixed with opinions (that you haven’t asked for), quotes and memes from trending tv shows and weird gifs…

But is it the right place for your business? Well it’s a great place to start conversations with potential and current customers. It ticks many boxes on the customer service front, if you do it right.

The types of goals Twitter is good for are;

  • Generating leads & sales
  • Increasing brand awareness
  • Building a customer support channel
  • Creating a positive opinion with users
  • Building a community

Interacting with other brands and customers through Twitter can result in great brand awareness. It’s one of the easiest platforms for users to reshare/retweet your content, meaning that their followers then get the chance to see your content.

And, like I said, it’s the place to demonstrate your awesome customer service.

A lot of the time, users will interact with brands to either moan or congratulate them on their service. There’s no such thing as bad press, apparently, so both of these are opportunities for your brand.

 

So that’s a quick look at Twitter, perfect if you’re looking to conduct some killer customer service and increase your reach.

 

Facebook

Facebook seems to be one of the fastest evolving platforms out there. Ever since it killed off the much loved Bebo, it’s evolved from a user only platform to the perfect place for businesses to engage with their customers.

Unlike Twitter and its fast paced news feed, Facebook’s algorithm sometimes means your posts are more likely to be seen by your followers.

The kind of insights you can get from Facebook are amazing and the level at which you can target people with your posts based on their interests is next level.

It’s a great platform for building brand loyalty with valuable and entertaining content posted regularly, keeping on their feeds as they scroll through and constantly reminding them you exist.

Having a Facebook page can increase your online visibility too, with certain aspects of your page being considered for SEO.

The types of goals Facebook is good for;

  • Building awareness of your brand
  • Consideration – getting people thinking about you and looking for more information
  • Getting people to convert

And all of these can be enhanced by the super tailored targeting you can use when advertising through the platform. Something which is super affordable by the way.

 

LinkedIn

LinkedIn is one of the most popular platforms for B2B social networking.

If people are using it right within your network, it will be full of individuals sharing knowledge based on experience and looking to connect with those who can help their business and network grow.

You can position yourself as thought leaders through LinkedIn by sharing original content, tailored to the type of people you’re connected with as well as those you want to target.

It’s a professional networking platform, different from the others out there which are mostly for entertainment. So really, you could call it the adult… the mummy of all social media.

The types of goals LinkedIn is good for;

  • Generating sales & leads
  • Creating a professional brand
  • Reaching the right people
  • Building strong relationships

How is it good for your business?

Well, as I said, whether you’re a stationery brand or a funeral director, or maybe you sell a specific type of doors… your customers are on there.

It’s the place for you as a business, or an individual representing your business, to interact with others for marketing and partnership reasons, to help generate genuine leads and, best of all, present business quality through the content you publish.

It’s a professional, professional network.

 

Okay, I’m sure that was a lot of information, but hopefully it will help you decide where to focus your time on social media a little better based on your goals and objectives.

No matter what your business is, we’ve all got goals, so let’s hit them effectively!

Use the points we just went through to plan your next marketing campaign and let us know how it goes.