The Best Social Media Schedulers For Social Media Managers
I bet you all know the guilt of sitting there on Twitter and Facebook every working day, swearing to your boss that you are working as you try to navigate various posting and analytics features.
Well, what if I told you that guilt didn’t have to exist?
Social Media Scheduling tools exist to make your social media marketing that much easier, quicker and effective – and who wouldn’t want that?
So, let’s run through the best schedulers out there.
Hold onto your devices, because Wednesday’s are about to get GIANT.
Hi! my name is Adam and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.
So, social scheduling, the process that streamlines your social media efforts and saves you countless man-hours.
Organisation is one of the keys to success in marketing, so it’s no wonder why social management tools are taking off more than ever.
Not only does using a social media management tool make your life substantially easier, it doesn’t have to break the bank either!
There are loads of useful, cost-efficient and even free tools out there to help you accomplish all of your social marketing goals.
Social management platforms really help you to manage multiple social media profiles in one place, schedule posts in advance, allowing you to plan ahead, run contests, track analytics and statistics across platforms – the list really does go on.
These tools really can be game changers for your social strategy!
Let’s go through our pick of the top three social media scheduling tools; Hootsuite, Buffer and Sprout social!
As with all these “social media management systems”, Hootsuite allows you to keep track and manage a mix of social medias.
It’s a great social listening tool, and no, that doesn’t mean it’s listening to you. Instead, it means you can monitor what people are saying about your brand and track specific topics relevant to you.
Using Hootsuite means you can respond directly to these bits you’ve spied on without leaving the tool.
Social sleuth level: 100.
Hootsuite allows you to connect multiple networks, such as Facebook and Twitter, meaning you have one centralised place to smash it.
It’s great for delegation too, so if you have multiple people managing your social networks, Hootsuite’s the place for you with its internal messaging features, private messaging and general security. Fantastic for large businesses.
As with most things in life, you’re going to have to cough up if you want to get some higher-end features.
But just so you know, Hootsuite’s free plan is pretty friendly, giving you the ability to:
- Manage three social profiles in one place
- Schedule thirty posts in advance
- Track basic analytics such as followers and various growth and content statistics
Not too shabby, is it?!
Now let’s take a look at the next one on my list.
Buffer has been on the scene for quite some time and is probably the one you’ve heard of most from the tools I’m talking you through today.
It has a few overlapping features to Hootsuite, allowing you to manage multiple social profiles with ease. And the way it works, it’s probably a little more friendly to small businesses or individuals trying to manage their social profiles.
One of my personal favourite features from Buffer, the ability to schedule content whilst browsing the web with their Chrome extension.
It also very cleverly suggests the perfect moment to post based on your follower activity – that’s pretty neat.
Just like Hootsuite, Buffer’s free plan is generous but definitely aimed at slightly smaller businesses, allowing you to:
- Manage three profiles
- Schedule up to ten posts at a time
- Utilise a browser extension
- Create and schedule content using an image creator
- Shorten and track links
Not impressed so far? Then hold onto your social media socks as I take you through Sprout Social…
Always save the best for last!
Not to fanboy too hard, but seriously… Sprout Social represents a solution that meets the needs of small businesses and big brands alike.
Sprout’s interface is pretty handsome and the easy-to-use-ness of it really sets it apart from the pack.
Similar to Hootsuite, it’s an awesome tool for collaboration amongst others in your marketing team giving user-level permissions for added security amongst your accounts.
Along with the usual of managing multiple accounts and scheduling multiple posts, Sprout Social allows you to:
- Use the calendar feature to provide a bird’s eye view of what’s being published and promoted any given day
- Build trend reports to clue you in on how to grow your following
- Get suggestions for optimal posting times
- Build super in-depth analytical reports on various engagement metrics
There’s so many more awesome features, but I highly recommend Sprout Social if you’re looking to really learn as you go and have absolutely everything in one centralised location.
Not convinced as to how useful these social management tools can be? Well here’s a little fact for you from Sprout Social…
The average consumer expects a response to a query through social media in less than four hours. The average brand response time is ten hours.
The social listening and monitoring tools available in these schedulers mean you can beat that average and aim to satisfy your customers.
After all, isn’t everything about customer service?
All in all, I hope I’ve managed to prove to you how useful social schedulers can be towards your marketing efforts. They save you so much time and some allow you to get a much deeper insight into analytics.
It’s a win win.
Let us know what your favourite scheduling or social media tool is and why in the comments below.
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