The infographic below contains 64 useful strategies to make Google+ work for your brand. Google+ is going to be increasingly important for businesses and marketers as it becomes more interlinked with Google search itself, so it’s vital that brands start to get to grips with Google+. It’s an indispensable tool for content and social marketing.
To give you a flying start, here are my 10 top tips from the infographic:
- Use Google Authorship to link your web content to your personal Google+ profile. This will place a little photo of your gorgeous self next to the snippet in the Google search engine results pages. Find out how to do this here
- Use keywords in your Story. This is your chance to tell everyone about your business or brand. On your page you get to include a Tagline and an Introduction. Using keywords will help people find your page when they search on Google+.
- Use Hangouts for free, live video calls or webinars with no need to download any software. Hangouts On Air are the live stream, but Google+ also records your Hangout to YouTube so you can edit and share it later.
- Post links to your blog posts to increase SEO and backlinks.
- Include hashtags in your posts, so that your posts can then be found in search on Google+.
- + Mention others in your posts, just like @ mentioning on Twitter, to reach out to brands and people. This is a great way to draw other Google+ users to your posts and encourage them to share, but don’t spam them!
- Google+ is perfect for multimedia posts. Large images appear bigger on the home screen and videos can play from within the post.
- Make sure your posts are public to increase SEO.
- Identify influencers using Ripples. Ripples allow you to see who has shared your public posts, who has subsequently re-shared the post, and so forth. It displays a visual graphic and would be useful for finding influencers to follow and engage with.
- Don’t forget to link to your website and other social profiles from your Google+ Page.
We’d really like to hear from you about what strategies you use for Google+. What works for your brand and what doesn’t? Please leave a comment in the box below.
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