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The Client: Mezzanine International Ltd | www.mezzanine.co.uk

We worked with Mezzanine on their website and social media presence to help them grow online.

Read on to see how we did GIANT things for them.

Sleeping Giant Media offers a professional, efficient service – and their SEO and social media experts are knowledgeable, quick to take action and a delight to work with.

Tanya Palmer, Group Marketing Manager | Mezzanine International Limited

The Client

Mezzanine International Group have been designing, manufacturing and installing high quality tailored mezzanine flooring for multinational clients since 1991.

We began working with Mezzanine in June 2015, working with them until August 2016 on site migration and on-going SEO work. Social media work was also temporarily undertaken during this project.

The Brief

Although Mezzanine already had a website in place, they wanted a new one which could better showcase their expertise and level of experience, as well as reflecting their culture.

They never used their old website to generate leads, but wanted the new site to not only be visually outstanding, but also be well optimised so they could get high visibility in search engine results pages in order to get leads from varied audience types.

The Approach

The new website for Mezzanine had to target different sectors, so the first step was to research, study and understand the different types of audiences available in order to carry out accurate keyword research.

We then made sure all the necessary technical SEO elements were in place before the new website was launched, from supporting content creation, to mapping out all redirects.

This task was a challenge at times as we didn’t have much data of previous performance to work from due to the old website not being linked to any analytics or tracking software. But thanks to very close collaborative work between the client, their developer and ourselves at Sleeping Giant Media, the new website and approach was launched in December 2015. We started to see some very encouraging results from the start. 

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The Results

June 2015 – August 2016

%

increase in session duration

%

increase in Tweet Impressions

%

increase in monthly followers

%

increase in organic traffic

In the first three months following the migration of the website, traffic was up 69% versus the previous period, with the average time a visitor was spending on the site up 94% and the number of pages viewed up 86%.

We assisted Mezzanine with social media preparation for the IMHX exhibition by following all relevant profiles on Twitter, encouraging a number of visits to the site with other exhibitors and potential clients. This approach generated a number of social conversation opportunities. Impressions were up 316% month on month, and followers increased 326% month on month.

 

 

 

As a result of the team’s contribution to the launch of a new Group website, our firm has witnessed a 58% rise in user traffic, with all engagement metrics jumping to as much as 100%.

Our ranking on VIP keywords has shown significant improvement too in that we occupy the top three spots across all major search engines for these essential search terms.

Tanya Palmer, Group Marketing Manager | Mezzanine International Limited

 

Working with Mezzanine has been really enjoyable and we have built a great relationship with Tanya. It has been great to see the business evolve, with the introduction of new groundbreaking products and the subsequent expansion of the website.

The client has always been clear about the results they wanted and expect, and we have been able to produce these, while also offering advice on social media activity and creative content.

Laura Dixon, Account Manager | Sleeping Giant Media

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