Experience
Steven Francis Westgate is Head of Content & Digital PR at Sleeping Giant Media. With over 12 years’ experience in editorial, SEO content creation, web publishing, content strategy, and platform management, Steven is a recognised leader in building high-performing digital content ecosystems.
He has led content and strategy functions at both global and regional levels—previously at Greenpark and as Global Managing Editor of Unilever’s All Things Hair. His expertise lies in crafting compelling narratives that resonate with diverse audiences, amplifying brand presence, and delivering measurable growth. His approach blends creativity with insight, allowing him to develop editorial platforms that drive both media savings and ROI, while fostering meaningful audience connection.
Talks and Recognition
Steven is a leading voice in the evolving landscape of content and digital PR. Steven has been awarded the Global Rising Star in Content (2022) and multi-year CMA Awards contributor and judge, Steven is recognised for driving innovation in platform-led content and delivering results across global campaigns.
At Sleeping Giant Media he has featured on several of the MLS series events, including sharing insights in “Optimising for AI Engines”, and “Breaking Through the Noise: Digital PR Meets AI” panel – exploring how AI is reshaping the future of brand storytelling.
What Drives Me
Steven is driven by understanding digital behaviour and trends to create content that drives action. He thrives on building editorial platforms that serve both brand goals and audience needs – platforms that educate, inspire, and perform. A mentor and leader, he finds purpose in shaping the future of content and guiding teams to create meaningful digital experiences.
