Experience
Ricardo is a versatile data and analytics professional who blends technical expertise with a big-picture mindset. He works across Analytics, tagging, and consent management to create reliable, future-proof tracking setups that provide insight aligned with business strategy. With experience spanning across Tagging, Visualisation CRO, marketing APIs, and CMS platforms, he’s skilled at translating business needs into actionable, scalable solutions. Whether mapping dataLayers or briefing developers, Ricardo brings clarity, structure, and a collaborative mindset to every project.
Talks and Recognition
Known for his approachable style and love of making things click for others, Ricardo regularly runs GA4 and GTM training for clients and teams – breaking down complex ideas in a way that actually sticks. His calm and enthusiasm make him a natural facilitator, whether he’s leading workshops, fixing messy setups, or guiding teams through change.
What Drives Me
Ricardo thrives on turning data chaos into clarity. Naturally curious and full of energy, he’s driven by a desire to create work that’s both meaningful and measurable – helping teams make smarter decisions through better data. Outside of the analytics world, he finds creativity and balance through skateboarding, cycling, and cooking. He’s also involved in running small music events and a record label, bringing the same love for connecting the dots that defines his approach to work.