Experience
Laura Dixon brings over 15 years of expertise across digital marketing, account management, and commercial insight. Currently serving as a Senior Client Advisor, she blends strategic thinking with hands-on delivery to support high-impact campaigns and long-term client growth. Throughout her tenure at Sleeping Giant Media, she has held various senior roles – including Strategic Insight Lead and Commercial Executive – where she led data-driven marketing strategies and nurtured strong client relationships. Her earlier career in customer insight at Saga and Facts International saw her translating complex data into actionable, commercially focused solutions. Laura’s approach is defined by clarity, collaboration, and a deep understanding of how insight fuels meaningful results.
Talks and Recognition
Laura is known for her ability to translate complex insight into actionable strategy, often sharing her knowledge in cross-functional sessions and internal workshops. Throughout her time at Sleeping Giant Media, she has been recognised for her thought leadership, particularly in blending commercial awareness with digital innovation.
What Drives Me
Laura is driven by a passion for understanding what makes people tick – whether it’s customers, clients, or colleagues. Her background in customer insight and digital strategy fuels a deep commitment to meaningful marketing that’s grounded in data and built on trust. She thrives in collaborative environments where complex problems require smart, human-focused solutions.